How To Tell A Better Business Story
A critical key in modern marketing is storytelling. For your story to be effective, however, it needs to convey a meaningful message to your audience. Read more on how to tell a better business story.
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What is Attraction Marketing And How Can It Set Your Business Apart
/in Articles, Attraction Marketing, Directors, Inbound Marketing, Marketing Strategy/by Dan GartlanAttraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals,….
How Behavioral Marketing Can Increase Sales
/in Articles, Behavioral Marketing, Directors/by Dan GartlanBehavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….
Why You Should Consider Using YouTube Videos For Senior Living Marketing
/in Advertising Agency, Articles, Blog, Digital Media, Directors, Senior Living Marketing, Video Marketing/by Nicole WagnerWhen it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….
Telling Your Brand Story To Baby Boomers
/in Articles, Brand Development, Directors, Marketing Strategy, Storybranding/by Dan GartlanThe only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….
Defining Your True Brand Story and Bringing it to Life Online
/in Articles, Blog, Brand Development, Directors, Storybranding/by Dan GartlanToday’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable….
5 Types Of Marketing Videos You Should Think About Using
/in Articles, Directors, Media, Social Media, Video Marketing/by Nicole WagnerYear after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Additionally, according to a prediction by Zenith, the average person will spend around 100 minutes a day….
How to Improve Brand Recognition in 2021
/in Articles, Brand Development, Brand Positioning, Directors/by Mark BeebeDeveloping your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one….
Integrating Story Branding With Your B2B Marketing Strategy
/in Articles, Attraction Marketing, B2B Marketing, Brand Development, Brand Story Telling, Directors, Marketing Strategy, Storybranding/by Dan GartlanMarketers have realized that their audiences’ attention spans are getting shorter by the day. In an effort to get it back, they resort to anything to engage them: humor, sex, etc. However, it is one thing to get involved in a commercial and another to get involved in a brand. Successful brands market by forging….
How to Increase your Social Media Presence in 2021
/in Articles, Blog, Directors, Social Media/by Nicole WagnerSocial media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. This number is expected to grow by almost a billion more within the next five years. Social media has become a part of everyday life for most people, especially during the….
