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91 search results for: storytelling

71

Effective Advertising Requires Authenticity and Humanizing Ads

Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services. It’s also about providing value to your customers in other ways. Trying to convince a customer why they should….

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Leveraging Video Marketing During COVID-19

When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all….

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6 Social Media Trends To Follow In 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. You can engage directly with them and learn more about what their wants and needs are. However, social….

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6 Mobile Marketing Tips

The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet….

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5 Examples for Great Social Media Branding

Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet. This, however, won’t stop a smart marketer from taking a note or few from the best. Whether it’s a clever….

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What’s Trending in Marketing For October 2018

There’s a lot going on this October in the marketing world, from the waves Nike has made with its new advertising campaign to the addition of new features to social channels such as Twitter and LinkedIn. Read on to find out more about this month’s marketing trends. Noteworthy Marketing News Nike’s controversial Colin Kaepernick ad….

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What’s Trending In Marketing For August 2018

This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month. Noteworthy Marketing News Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories Taking a page out of Snapchat’s playbook….