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How Much To Advertise on Instagram And Why It ‘s Worth The Cost

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. The following are a few questions you might have about getting started on Instagram.

How Much To Advertise On Instagram?

First of all, using the basic features that Instagram offers is free. This means that you can post content without having to pay for it. For example, you can just post images or short videos on a daily basis with basic captions. While you can get a lot out of the free features of Instagram, to really increase engagement you’ll want to invest in Instagram ads.

When setting up an Instagram ad, you’ll only pay for the number of clicks your ad actually gets. You bid how much you’re willing to pay per click. This determines how competitive the ad will be (a higher bid means a more competitive ad). You can also set limits on how much you spend per day, meaning that you’ll never go over budget. As to how much you can expect to pay per click, most Instagram ads run somewhere between $0.50 and $1 a click. However, in more competitive industries, that CPC (cost per click) rate can certainly be a lot higher. You can also pay on a CPM (cost per mile), which focuses on impressions. On average, it costs around $5 to $6 per thousand impressions.

Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

How Can You Use Instagram Effectively?

The following are a few tips on how you can use Instagram ads effectively:

Know your audience – Instagram ads lets you define your audience (including by age, location, language, interests, behaviors, and more). Not knowing who your audience is will make it more difficult to define the right audience to advertise to. As a result, your ads will not be very cost-effective.

Choose your placement – You can choose where your ads will be placed, such as on Instagram feeds, Instagram stories, Facebook feeds, Facebook instant articles, or on the right column of Facebook. You can even choose to target certain devices (such as mobile devices) or operating systems.

Find influencers – Tagging influencers or reaching out to them to see if they want to promote your brand can help to lower your ad costs significantly due to the number of relevant followers they’re likely to have.

Track your relevance score – Facebook has a relevance score that you should track to identify how efficiently your budget is being used.

What Makes Instagram Worth the Cost?

The following are a few of the main reasons why it’s worth investing in Instagram ads:

Target specific leads – You can target specific demographics in specific locations, thereby making your ads more effective at engaging a target audience.

Reach a massive audience – Not only can you target countless users on Instagram, but because it’s owned by Facebook, you can run your Instagram ads on Facebook as well

 Use outside links – While you can’t include clickable links, you can include any link you want in the caption (users just have to copy and paste it). This means you can drive viewers to any landing page you want.

Create longer videos – Instagram limits videos to 15 seconds in length unless you’re using Instagram ads, in which case your videos can be up to 30 seconds long. There are many social channels that you can advertise on, but Instagram is one of the most effective at generating user engagement. This is especially true if you invest in Instagram Ads. When looking into how much to advertise on Instagram ads, understand that you’re only paying for clicks or impressions, making it a very cost-effective strategy.

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Why TV Advertising Remains Effective

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising. The following are a few reasons why television ads can still play an effective part of your marketing campaign.

People Still Watch TV

While it’s true that many people (especially younger people) are spending more of their time watching streaming services, that doesn’t mean that there’s no audience to reach via TV advertising. Plenty of people still watch TV even though viewership has declined over the past decade. In fact, according to a UK study done last year, people still watch an average of 3 hours and 49 minutes of TV a day.

People Watch Live TV

While streaming services are attempting to build up their content libraries, there is one area in which they still lag behind TV, and that’s in the realm of live TV–specifically, sports. Live sports games broadcast on TV are still an enormous draw and an excellent way to reach certain audiences. Just take for example the Super Bowl, which allows a 30-second ad to reach roughly 100 million viewers. There’s something immediate and social about live TV that few streaming services have managed to replicate.

How To Transition From Traditional Advertising to Inbound Marketing

TV Can Benefit Inbound Marketing Strategies

The use of TV advertising can actually compliment your inbound activities. For example, you can use hashtags in your ads or display website addresses to encourage viewers to seek out more information online — something that’s easy for viewers to do since they often watch TV with their smartphones or tablets on hand.

TV Will Never Die, It Will Evolve

Abandoning television advertising simply because you think it’s on the way out is not a good idea. Viewership may be trending down slightly and streaming channels may still be figuring out ways to eclipse their TV counterparts (for example, Amazon recently begun streaming NFL games), but that doesn’t mean TV is dying. An industry as big as TV doesn’t just go away–it evolves.

One of the reasons why streaming services are so popular is because they provide more customizability to their viewers. Viewers get to choose what they want to watch from the content that lives on each streaming platform instead of being forced to watch whatever’s programmed at certain times. TV has been resisting change for some time, but it won’t be long that the way TV works evolves; for example, once channels become available piecemeal (which seems inevitable) instead of grouped in packages, people will have much more control over what they’re paying for. This will also benefit advertisers since you’ll be able to more effectively target your demographics.

These are just a few reasons that you should still be investing in TV advertising as it remains and will most likely always remain an effective marketing technique.

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How To Transition From Traditional Advertising to Inbound Marketing

If your brand has been focusing on solely traditional advertising methods, then it’s time that you consider inbound marketing. Although traditional advertising, such as TV or radio commercials, print ads and billboards can all be successful strategies when properly utilized, they are short-term strategies.

Purely focusing on these advertising methods also means that you are missing out on an enormous online audience. It also means that all of your marketing budget is going into a short-term strategy. By also implementing an inbound marketing strategy, you’ll set your brand up for more long-term marketing success while increasing your brand exposure to a bigger audience. Of course, transitioning from traditional advertising to inbound marketing is going to require some work.

The following are the steps you’ll need to take to incorporate inbound marketing into your overall advertising strategy:

1. Understand The Advantages Of Inbound Marketing

If you don’t understand how inbound marketing differs from traditional marketing, then you’re going to end up applying the same type of strategy. Namely, your online presence will focus on promoting products and services. Posting online advertisements isn’t going to cut it. Online audiences differ greatly from those that you are targeting with traditional marketing efforts.

The idea of inbound marketing is to provide consumers with something valuable along with the information that they need to educate themselves about your brand, products, or services. By doing this, you’ll position yourself to be found by potential customers instead of having to find them. Inbound marketing also allows you to engage directly with your audience. This makes knowing what they want and need more important. They not only have a choice as to what content they consume, they can actually respond to your marketing efforts as well.

2. Use Your Available Data

Any data about your business and its customers should be carefully analyzed to help guide your inbound marketing strategy. This is because inbound marketing is all about optimizing your advertising efforts based on the data you have available. In fact, you should continue adjusting your strategies based on the new data that you’ll be collecting.

For example, you should use the information on your existing and past customers to expand your audience and create a buyer persona. By creating more in-depth buyer personas using customer online behavior data, you ensure that your content will be relevant to your specific audience. Your buyer personas should inform everything you produce and post online.

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3. Establish A Plan

Inbound marketing is so broad–it incorporates a wide range of strategies, including your website optimization, social media marketing, content marketing, SEO, email marketing, and more. You’ll need to have clear short-term and long-term goals so that you can judge the performance of your efforts.

For example, one of your long-term goals may be to increase brand awareness. By setting this goal, it will inform the marketing strategies you implement (such as being active on social media or using PPC ads) and will also allow you to judge your strategies based on that goal (such as page visits over time, conversions over time, number of social shares, etc.).

4. Repurpose Offline Content

Many of your traditional advertising efforts can be repurposed online. For example, the newsletters that you may have been sending out can be turned into email newsletters instead. Your copywriting team can transition from writing copy for print ads and commercials to writing blog content for your website. You can even use your research reports and white papers to create infographics and eBooks.

Once you’ve decided to transition from traditional advertising to inbound marketing, you’ll want to follow these steps in order to get started. Doing so will help establish a foundation for your inbound marketing efforts to build on.

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Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Traditional Marketing vs. Digital Marketing

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Not only will this make it difficult to grow your business, it will make it extremely difficult to keep it alive. When it comes to marketing your brand, you’re going to find that you have two main options–traditional marketing and digital marketing. The following is a breakdown of traditional marketing vs digital marketing.

Traditional Marketing vs. Digital Marketing

Before getting into the pros and cons of traditional marketing vs digital marketing, it’s important to understand how they differ in terms of strategy. Traditional marketing is about placing advertisements in places where your audience will have no chance of missing it. For example, TV ads, radio ads, magazine ads, newspaper ads, and billboards are all forms of traditional marketing. The idea is to put your brand at the top of mind of whoever sees your ad. Digital marketing is a bit different. It refers to the use of digital channels to market to consumers. For example, both online marketing and mobile marketing are forms of digital marketing. The following is a comparison of traditional marketing vs digital marketing to give you a better understanding of how both strategies work:

The marketing costs

Traditional advertising methods, such as creating videos and running them on TV or running print ads in the newspaper, tend to be relatively expensive. It’s going to be even more expensive when taking into account where you run it and when you run it. For example, a commercial that runs during prime time hours during a popular show is going to be more expensive than being shown on a local channel after midnight.

Digital marketing can get expensive as well. For example, posting video content on YouTube still requires that you produce that content–and while you can continuously run the same commercial for a while on TV, video content tends to have a shorter lifespan in the digital realm due to the need to continuously produce new content to keep drawing more traffic. One advantage that digital marketing does have is that it allows you to target more specific audiences, which means that if you’re targeting a specific niche, it could potentially be more cost-effective.

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Reaching your audience

While traditional marketing allows you to reach a general audience, digital marketing makes it easier to reach your specific buyer persona. For example, you can use PPC advertising to specifically target potential customers who are searching for specific products that they want to buy. Due to the way PPC ads work in conjunction with keywords, the people that see your ad are all likely to be part of your target audience. With traditional marketing, it’s a bit more of a shot in the dark. While some consumers who are part of your target audience may be watching a certain channel when you run your commercial, many of those viewers may not be–and even if they are, they may not have a need or interest in your product.

Engaging the audience

One of digital marketing’s biggest advantages is that you can engage more directly with your audience. Audiences can interact with your content through social sharing and commenting, and you can engage directly with your audience for valuable feedback. Traditional marketing is a one-way street. You provide your message and your audience has no way to respond or interact.

Long-term vs Short-term

Once you stop running a commercial or a print ad, it’s over. This makes traditional marketing a short-term strategy. With digital marketing, your marketing efforts will live forever online. The content you created years ago can still be relevant and help bring in leads. This makes digital marketing a more effective long-term strategy.

As you can see, when comparing traditional marketing vs digital marketing, digital marketing has its share of advantages. But that’s not to say traditional marketing doesn’t work. In fact, many brands will combine the use of traditional marketing and digital marketing to great success. This is known as an omnichannel approach, and it’s an approach you should consider implementing as well.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

Why You Should Consider Using YouTube Videos For Senior Living Marketing

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy:

1. Seniors Use YouTube Frequentlydigital marketing tactics

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. This means that creating YouTube videos is actually an excellent way to reach your target demographics.

2. Seniors Are Social

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. When you create YouTube videos, you can post them to Facebook, after all. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.

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3. Seniors Prefer Visual Storytelling

The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. For example, you could use video to tell the story of a resident and their journey to find a home at your senior living facility. By making a resident the main character in your video, you would make your content more relatable to your audience.

4. YouTube Videos Allow Pre-Roll Ads

Pre-roll ads have become quite common on YouTube videos. They are the 5 to 30-second spots that run before the video and that usually can’t be skipped until 5 seconds in. While they can be a real annoyance for a lot of viewers, they can actually be very effective if they are relevant to your video content. This is especially true if you already have video content available on your site.

4 Senior Living Video Marketing Ideas That Will Improve Engagement

You can create effective pre-roll ads by cutting short 15 or 30-second spots out of existing video testimonials or video tours of your senior living facility. This way, when someone watches one of your YouTube videos (especially those that are instructional or informative and not promotional), your pre-roll ads will showcase your senior living facility so that they know who you are.

5. YouTube Videos Can Drive Traffic

YouTube isn’t just a platform to host videos. It can be used to help drive viewers to your website for more information. Curate your YouTube page so that you have a lot of YouTube videos audiences can go through, but make sure that it’s obvious that it’s your senior living facility’s page and include a link from your YouTube channel to your website. You should also add links to your video descriptions and clickable links embedded within the videos themselves towards the end. Doing so can help drive a significant amount of traffic to your website.

YouTube videos can be extremely effective at reaching a senior living audience, which is why you should incorporate YouTube into your content marketing strategy. It’s also worth mentioning that YouTube is owned by Google, which means that properly optimized YouTube videos can help to boost your SEO as well, thereby increasing your page rankings and helping to drive more organic traffic to your YouTube channel as well as your main website.

 

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business

Mobile Marketing Trends To Keep Track Of In 2018

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. Because of this, it’s important that you keep your eye on mobile marketing trends that could potentially improve the success of your mobile marketing strategy. The following are a number of mobile marketing trends that have caught on in 2018 worth taking note of:

  1. Playable Ads

    Playable ads help improve engagement since they allow users to interact with the ad. According to a recent survey, some 71 percent of advertisers who experimented with playable ads found them to be effective.

  2. Live Streaming

    Live streams, such as through Facebook Live or Periscope, give viewers a sense that they are part of something exclusive since they are viewing content that can’t be accessed if it’s missed. Many people will view live streams from their mobile phones because it allows them to partake no matter where they are.

  3. Progressive Web Apps

    Offering a progressive web app makes it easier for consumers to access your website, will make your website load quicker, and will greatly improve the user experience.

  4. Mobile First Indexing

    Mobile first indexing refers to your website’s mobile ranking. This is based on how mobile-friendly your website is and requires that your site load quickly, be displayed properly, and be user-friendly on mobile devices.

  5. Augmented Reality

    AR can help consumers interact with products or ads in real time using their smartphones. For example, using an app, you can take a picture of a food product. The app can then pull up a recipe that you can use that product in.

  6. Ephemeral Content

    Ephemeral content is content that lasts a short period of time before disappearing. SnapChat is a platform focused on ephemeral content. Ephemeral content can be effective because your audience won’t put off watching or reading it knowing that they could potentially miss out.

  7. Voice

    Voice is going to become more and more important as it replaces typing, especially on mobile devices and with the growing popularity of virtual assistants. As a result, voice search is something to keep in mind while implementing your SEO strategy.

  8. Quick Load Times

    Mobile users are often looking for specific things while on the move, which means that if your site doesn’t load quickly on mobile, your bounce rate is likely to be high. Quick load times are a must in the age of mobile use.

  9. Micro Moments

    Micro moments refer to the brief moments that consumers pull their phones out to look something up. Identifying your target audience’s micro moments will make it easier to target them effectively.

    Read our article: How First Person Experience Videos Can Make An Impact On Your Video Marketing Strategy

Keeping track of mobile marketing trends can help you discover new mobile marketing tactics that could benefit your marketing campaign. These are some of the mobile marketing strategies that are gaining steam in 2018 that are worth looking into.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

4 Generation Z Marketing Strategies to Begin Using

Marketing strategies have been focusing on millennial wants, needs and habits for years now — and for good reason. Millennials recently overtook baby boomers as the biggest generation. However, it won’t be long until the next generation — generation Z — comes to the forefront. As such, it’s important that you begin identifying effective generation Z marketing strategies that will help you continue to reach your target audience well into the future. The following are four generation Z marketing strategies you should begin implementing now:

1. Emphasize Mobile Marketing

Generation Z is the first generation to have grown up during the smartphone era. Most of them use the smartphone more than any other device. At this point, making sure all of your content is mobile-friendly should be a given. However, you should also begin designing marketing campaigns that specifically revolve around mobile marketing, such as through the use of mobile apps and mobile-based social platforms, such as Instagram.

2. Be Active On Social Media

Like smartphones, few members of generation Z will know what it was like before the age of social media. They use social media more than anything else in order to learn about brands and the products or services that they offer. In fact, more than 51 percent of Generation Z use social networks when researching brands and products, compared to 45 percent of millennials.

However, while you’ll still be able to find Generation Z on social networks like Facebook, they tend to prefer networks that their parents aren’t on, such as Snapchat, and often use more niche platforms as well. They’re also a bit more careful in how they engage having learned from the previous generation’s social media mishaps.

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3. Create Video Content

Generation Z grew up on streaming video. They consume content on YouTube, Hulu, Netflix, Vimeo and more on a daily basis, which means that short-form video content is one of the best ways to reach them. Video content is also no longer as expensive to produce as it once was. As you adjust your content marketing strategy, you should begin emphasizing video content if you plan to attract audience members from generation Z.

Read More About First Person Experience Videos Here.

4. Personalize Your Interactions

Generation Z has spent a large part of their lives online, which means that the usual marketing gimmicks aren’t going to phase them. They are only going to engage with brands that they believe to be authentic. The best way to show authenticity and to stand out from the crowd is to personalize your interactions. This can be done by treating them like individuals instead of marketing stats, communicating directly with them via social media, communicating your message quickly and clearly, and providing helpful and informative content that’s also entertaining and personable.

Not only are these effective generation Z marketing strategies, they’re strong long-term strategies in general that you should begin implementing now. By using these generation Z marketing strategies, you will help position your brand for success even once generation Z eventually takes over as your largest audience.

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Digital Marketing Strategies For Higher Education

As a college or university, you have a lot to offer to your students in terms of obtaining a higher education that can help them pursue their dreams of a career. However, you’re not the only school around, which means you’ll need to implement effective marketing strategies for higher education in order to attract prospective students and to convince them to enroll. The following are a few digital marketing strategies for higher education that are proven to be effective if leveraged properly:

Using PPC advertising

PPC (pay-per-click) ads are an excellent way to reach the students in your target audience and to generate high-quality leads. Prospective students will perform a significant amount of searches when trying to find higher education options, which means that PPC ads are a great way to put your school in a position to be found. They’re also very cost-efficient since you are only paying for the clicks that your ad gets.

When using PPC ads, there are a few things you’ll want to keep in mind. For example, you need to know who your audience is and what they are searching for in order to choose the right keywords and create effective ad copy. You will also need to take great care in deciding where to place your ads to best reach your audience.

Optimizing your site for SEO

To improve your page rankings and increase exposure to potential students, you’ll need to make sure that your website is properly optimized for SEO (search engine optimization). This includes paying attention to both on-page and technical SEO, using high-quality, relevant keywords, and earning high-quality external links. All of these elements are important in bringing in more organic traffic. Building up your external links will also help you bring in a bigger audience from other relevant websites and will go a long way towards expanding brand awareness and building a positive brand reputation for your school.

Read our article: Essential Website Optimization Techniques To Increase Visitors

Creating high-value content

Prospective students will do a substantial amount of research before making a decision. Not only do most students have to pay for a higher education, it requires them to commit a significant amount of their time to it as well. They’ll want to make sure they make the right choice, w

hich is why you will want to provide them with plenty of content on your site that is relevant and helpful to their interests.

Not only can good content help with your SEO efforts (thereby drawing in more organic traffic), it can help establish your school as an authority, which will make your programs more attractive to potential students.

Establish a regular social media presence

A regular social media presence will put you in a position to communicate directly with prospective students, allowing you to address questions and concerns, provide valuable information, and to develop relationships with students, thereby building trust.

These are just a few of the marketing strategies for higher education that can help give your school an advantage attracting prospective students for years to come.

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Advertising Agency Trends

The world of the traditional advertising agency is gone. Today, clients want agencies that truly embrace all forms of advertising, both traditional and digital. Smart agencies know this and stay on top of the trends in marketing and sales that will have the most impact for their clients. Let’s look at a few trends that are hot and here to stay.

Native Marketing

If there is one trend in advertising that is going strong and will remain strong for years to come, it’s native marketing. Blending advertisements smoothly with surrounding content has been around for decades. Doing it in new and innovative ways in the digital marketplace is what is driving the current growth.

Business Insider predicts that native advertising will hit $21 billion next year (2018). In 2013, spending for native advertising was $4.7 billion. That translates to a 445% growth in just 5 years.

The beauty of native advertising is that it’s very unobtrusive. It organically blends into the user experience.

Marketing Automation

Let’s face it. The world of marketing is a bit cutthroat with so many companies vying for consumer attention. Trying to bring a brand to the forefront and keep it there requires a solid set of tools that collect data, provide analytic tools and does a lot of the work for you. That set of tools is marketing automation.

A marketing automation platform gathers pertinent information on what visitors are most interested in, which pages they visit most, and what changes as they go further down the sales funnel. This information offers critical insights to what the target audience needs at each stage of the journey. All of that information can help an advertising agency develop highly focused ad campaigns

5 Benefits of Marketing Automation 

Content Marketing

Content marketing is becoming more sophisticated and more personalized. It starts with web pages providing basic information. Adding elements like video and infographics enriches the experience.

Gathering information with marketing automation allows for personalization. Certain areas of the web page can provide content drawn from the visitor’s profile. Marketing apps take that to a whole new level with interactive content experiences, completely based what is known about the visitor.

This increasing sophistication of content marketing is going to demand more sophisticated options from advertising agencies.

Personalized Marketing

Consumers expect personalization and they value it. It goes back to the days when a shopkeeper knew the names of all his customers. “Hi, Mrs. Jones, how is your oldest son doing in school?” “Hello, Mr. Gonzalez. That car part you wanted just came into stock.” The personal connection builds trust that cannot be replicated.

That personal touch is becoming the norm when it comes to marketing. People respond better to email offers that include their name and refers to what interests them. When they log 0nto a site like Amazon or E-Bay, they like the fact that they get recommendations based on their browsing and purchase history.

Closed Loop Marketing Analytics

Smart marketing means know who visits your website via SEO or marketing efforts. Analytics tracks which web pages a visitor visits. It tracks how often the visitor comes back and what most interests him/her. Analytics may track when a visitor becomes a lead. It can even track some parts of the lead’s journey to becoming a buyer. But, does it track what converted that lead into a buyer?

That is what closed loop marketing analytics track. This type of analysis helps marketers understand which effort ends up in sale and which effort did not. It highlights the most effective marketing efforts and which ones need attention.

From an advertising agency perspective, it can show you which ad campaigns had the most impact and which ones did not.

Continuous Website Improvements Based on Data

Most companies do a major website redesign every few years. The problem with just a major redesign is that once it’s done, it’s done. Nothing major will change until the next redesign 2-3 years in the future.

A new approach, rapidly gaining popularity, is a web design based on continuous improvement. Instead of rolling out a completely outfitted website that takes months to build, it starts with a streamlined, well-designed core based on tightly focused goals and objectives for content, design and development.

When that new website goes live, it starts gathering user data, linking it to marketing/sales effort. The data shows what is working and what is not. That data is what drives the next wave of improvements, often done on a monthly basis. This cycle of analyzing data, making improvements and gathering data can go on forever, continuously improving the website and its effects on marketing/sales.

Staying on top of major marketing trends is critical for any advertising agency. These trends impact client advertising directly. Which trend do you think will have the most impact in the coming year?

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers