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Cornerstone Content & Why You Need It
As you likely know at this point, the success of your inbound marketing strategy depends significantly on your content strategy. Your content strategy, however, probably consists of several different facets. As you plan your content, it’s important to understand that not all content provides the same value to your strategy. Some content is much more….
7 Market Research Strategies You Should Implement
When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Not only could you be mistaken,….
Customer Experience vs User Experience: Understanding the Difference
When it comes to building your website and providing the best possible customer service, it’s all about creating a positive experience that will help increase conversions, retain customers, and improve your brand reputation. You may refer to this experience as the “customer experience” or the “user experience”. However, these two types of experience are not….
5 Ways to Update Your Internet Marketing Strategy in 2020
The end of the year is quickly approaching. This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it. Even if your internet marketing strategy was successful this year, there are always ways you can improve. This is….
The Rising Importance of Voice Search Marketing
Search marketing has long been a primary focus in the marketing strategies of many businesses. A good search engine optimization (SEO) strategy can help increase your website’s exposure and bring in more organic traffic from search engines. However, as technology has advanced, search engines have as well. Keywords are not the only way that users….
5 Tips on How to Market to Gen Z
When it comes to marketing strategies and marketing trends, millennials receive a great deal of attention these days. However, they are not the only generation that businesses should focus on. Generation Z already has buying power, and it won’t be long until they overtake the Millennial generation as the largest generation. In fact, anyone born….
How Visual Searching is Changing Digital Marketing Tactics
Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we….
Long-term essentials: What is a brand strategy?
The term “brand” gets thrown around a lot these days. When people think about a brand, they often think about the name of the company and its logo. For example, Nike and its swoosh. However, these are just elements of their brand. Your brand encompasses much more than just your name and logo. Your brand….
Using Organic Marketing To Reach Your Audience
There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. You’ll want to implement more organic marketing strategies. Organic marketing is a way to….
5 Noteworthy User Generated Content Examples & Benefits
Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied. Creating content takes a lot of effort and it can sometimes be a….
