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5 Crucial Mobile Advertising Tactics For Small Businesses

Danny Brown | October 17, 2013 | American Express Open The shift in advertising is moving to mobile. If you don’t have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers. Seventy-two percent of small-business owners planned to increase or maintain their mobile….

3 of 13 Key Marketing Initiatives

Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is….

The Connection Between Search Engine Marketing and Social Media: How They Go Hand-in-Hand to Enhance Results

It may not be surprising that search engine marketing is the greatest way to drive traffic to your website. In fact, take a look at your website analytics right now and I can almost guarantee that search engines are among the top five producers of website traffic. Now consider this: social media—overall content, interactions, and….

5 Unique Household Packaging Designs You’ll Never Expect

Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..

Are Smart Phones Making Us Dumb?

Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….

10 Wild and Crazy Marketing Ideas That Worked

Seeking to turn heads at New York’s fall Fashion Week, Target rented street-facing rooms in Manhattan’s Standard Hotel in the fashionable Meatpacking District. At sundown, the lights went up. Throwing open the rooms’ white curtains, 66 dancers dressed in day-glo suits wriggled and writhed to a score by DJ Sam Spiegel while the a light….

How to Turn Your Blog Subscribers Into Valuable Business Leads

With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely….

Hit the Bullseye With These Online Marketing Strategies

Author: Kevin Flanagan | August 28, 2013 | Technology Digital For new small businesses and entrepreneurs, it may seem unnecessary to bother with online marketing since you”re only beginning your business. However, even a small local business can benefit immensely from online marketing. In a recent study by Search Engine Land, 85 percent of consumers surveyed searched for local….

Did The Tivo Revolution Destroy The Metric System?

Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….

Top Obstacles Faced By a New Blogger

Author: Annetta Powell | July 16, 2013 | Business 2 Community The Quest for Building Awareness Business-oriented blogging eventually makes it important to gain recognition among followers, target audience, and similar bloggers within the industry or field of specialization. But reaching this level is no less than an obstacle for new bloggers, mainly because it….