Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
Danny Brown | October 17, 2013 | American Express Open The shift in advertising is moving to mobile. If you don’t have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers. Seventy-two percent of small-business owners planned to increase or maintain their mobile….
Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is….
It may not be surprising that search engine marketing is the greatest way to drive traffic to your website. In fact, take a look at your website analytics right now and I can almost guarantee that search engines are among the top five producers of website traffic. Now consider this: social media—overall content, interactions, and….
Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..
Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….
Seeking to turn heads at New York’s fall Fashion Week, Target rented street-facing rooms in Manhattan’s Standard Hotel in the fashionable Meatpacking District. At sundown, the lights went up. Throwing open the rooms’ white curtains, 66 dancers dressed in day-glo suits wriggled and writhed to a score by DJ Sam Spiegel while the a light….
With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely….
Author: Kevin Flanagan | August 28, 2013 | Technology Digital For new small businesses and entrepreneurs, it may seem unnecessary to bother with online marketing since you”re only beginning your business. However, even a small local business can benefit immensely from online marketing. In a recent study by Search Engine Land, 85 percent of consumers surveyed searched for local….
Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….
Author: Annetta Powell | July 16, 2013 | Business 2 Community The Quest for Building Awareness Business-oriented blogging eventually makes it important to gain recognition among followers, target audience, and similar bloggers within the industry or field of specialization. But reaching this level is no less than an obstacle for new bloggers, mainly because it….