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ABCs of Online Video

Building a Strategy Whether you”re a traditional publisher with corporate money at your disposal or a fly-by-the-seat-of-your-pants blogger, you should already have a solid strategy in place that guides the content you offer on your website. For most publishers, no matter their size, that strategy involves the kind of content that your site visitors read…..

Social Media News: 98% of Online Adults 18-24 Use Social Media

The data may not be particularly surprising, but it sure is impressive: fully 91% of online U.S. adults access social media in a typical month, according to a new study by Experian Simmons. That’s 129 million people, or 41.37% of the total U.S. population of 311.8 million; the figure doesn’t include millions of people under….

Tips to Harness Urgency in Online Sales

Consumers have instant, regular, and repeated access to online deals on fashion, home goods, travel, and gourmet foods and they are loving it. You don”t have to be a group deal or flash sale site to make urgency a priority and a strategy for your offering, but you can learn from the growing numbers of….

Packaging That Sells Conference

“Reinvent Everything” is the tagline for the Brand Packaging Conference I am at currently. With those powerful words, I want to reinvent my blog. Not sure the strategy of reinventing my blog. Should it be pictures only? Should it have contents of only what’s happening now at the show? Should it even be more off-center?….

How Marketers Can Connect with the 3 Mindsets of Search

A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the….

iCloud, iPad, and Seniors

How The Apple iPad and New iCloud Can Connect More Seniors Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also….

Google Analytics and Social Interaction Tracking

With the popularity of social sites like Facebook, Twitter and LinkedIn, Google Analytics has added Social Interaction Analytics. When using Google to search for something, you may have noticed the +1 box that appears next to the displayed results. You can even see these +1 boxes on the Google Adwords ads that can show up….

Grocery Advertising Agency News: How Kraft Will Market Its Grocery Business After the Split

Kraft Foods CEO Irene Rosenfeld signaled today that the food giant will continue to aggressively market its North American grocery brands, even after the business is severed from its faster-growing global snacks unit in a split planned for the end of next year. “If you believe that there is a new normal of slower consumption….

Mobile Marketing: Online Coupons Boast High Redemption Rate

The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is….

Sharpie Draftfcb Celebrates Magic-Marker Artists Like Cup-Doodler Cheeming Boey

The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.