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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
The Importance of Visual Aids in Senior Living Marketing
While senior citizens are not the only audience that senior living facilities market to, it can’t be denied that they make up a massive percentage of their audience. As such, to grow and succeed, you must market to this part of your audience. It’s also important to note that different parts of your audience will….
What Is The Difference? – CRM vs. Marketing Automation Strategy
Building a relationship with each customer is essential in today’s business world. Without that relationship, you simply aren’t going to have the sales needed to remain profitable. That is why both CRM (customer relationship marketing) and marketing automation strategies focus on building that relationship. Understanding how these strategies and systems complement one another helps businesses….
Bob Ward Declares Stevens and Tate as Agency of Record
Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole…..
How to Drive Website Conversions with the Buyer’s Journey
Before any customer commits to purchasing a product, they will have to go through the sales funnel. The sales funnel is comprised of several stages that the buyer will go through, from identifying the problem they have to making a decision. In online marketing, the sales funnel expands from a prospective buyer to a buyer….
How to Share Your Message With A New Brand Strategy?
Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Without branding, there is no differentiation. Without differentiation, there is….
Newspaper Marketing in 2021 is Still Valid.. Here’s Why
When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be. Not everybody has access….
Home Builder Marketing Tips To Drive Traffic And Sales
Any ad agency executive doing homebuilder marketing has undoubtedly heard these words from her clients, “we need more traffic.” And while there’s no magic bullet for homebuilder marketing that’s going to drive a specific number of visitors to a sales center in a given week, don’t underestimate the power of partnerships and focused events. Drive….
Integrating Story Branding With Your B2B Marketing Strategy
Marketers have realized that their audiences’ attention spans are getting shorter by the day. In an effort to get it back, they resort to anything to engage them: humor, sex, etc. However, it is one thing to get involved in a commercial and another to get involved in a brand. Successful brands market by forging….
Crescent Cardboard retains Stevens and Tate to Revamp Marketing Efforts
Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops. The agency was brought on board to define Crescent’s unique selling proposition, create specific messaging for this select….
3 Ways To Use Targeted Marketing To Reach Qualified Prospects
Imagine, if you will, walking out of a model home and before you know it…you see an ad for a builder just down the street appear on your cell phone. You think to yourself, “Hmmm…coincidence?” It’s not. With targeted marketing, you can pinpoint potential customers down to an address where they have visited. Targeted marketing….
