Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co!

Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992. As a B2B service company, we recognize that our success stems from the success of our partners, and that is why we aim to deliver exactly what our clients need in order to boost their business. It is because of our client-focused mentality that our firm has caught the attention of ratings and review firm Clutch, who has ranked us as a leading marketing agency!

What is Clutch?

Clutch is an unbiased, third party company that provides rankings for B2B service providers in order to help companies who are looking for compatible partners. The rankings they give businesses like ours are derived primarily from work they have done with their past partners. Clutch contacts their past clients directly to hear their feedback and the experience that they had. On our review page, Clutch provided our ratings and the testimonials from our partner companies!

Here are only a few of the things that they have had to say about working with us:

  • “They’re a team of professionals that know how to communicate effectively.” – Owner, Grocery Store

  • “I cannot find another agency that matches their quality and their rates in equal measure – Division President, Real Estate Firm

  • “They understand our company and they understand our brand.” – VP of Marketing, Food Production Company

In addition to being highlighted on the Clutch website, our work has also been featured on their sister-website, The Manifest, where we are ranked in the top 30 advertising and marketing companies! This database provides industry reports and trends in rising companies in their respective fields, and serves as a tool that breaks down the top companies within their industries.

Stevens & Tate Revamps Healthcare Website For The University Of Chicago Medicine Kovler Diabetes Center

marketing-make-or-breakOver the years, we have had the opportunity to work with clients of all shapes and sizes! Whether their market is retail, healthcare, or the food industry, we help companies brand themselves and engage their customers effectively. Our diverse portfolio allows us to think outside of the box for our clients. It also has given us the ability to reach any market.

When working with our partners, we offer unique solutions that are tailored to their business specifically. We offer a multitude of services from branding, SEO, PPC, web design, and basic advertising. Our speciality is forming a strategy that helps your business grow and captures the attention of your customers!

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Creating Successful Holiday Marketing Campaigns

Businesses tend to put extra effort into their advertising campaigns during the holiday season. While this is in part because people are buying gifts for one another, which means that there’s a general spike in sales, it’s also because Black Friday and Cyber Monday have become national institutions in themselves, a time when people search out great deals for things that they want. Because almost every business big and small offers deals at this time of the year in order to attract customers, stepping up your advertising efforts is the only way you’re going to stand out from the crowd.

4 Examples Of Successful Holiday Marketing Campaigns

The following are a four examples of some of the holiday marketing campaigns that have stood out over the past few years:

1) Coke

Coke put a twist on their famous “Share a Coke” ad campaign by running a holiday campaign that showed people sharing a coke instead of fighting over products at a mall. This ad works well because not only are people already familiar with the basis of the campaign, but they can also relate to fighting the crowds to get what they want before it sells out.

2) HotelTonight

The online hotel booking site’s clever campaign was headlined by the slogan “Visit, Don’t Stay.” This refers to how family members often visit one another and generally get into arguments or on each other’s nerves due to the holiday stress. Instead of staying with their family, they can stay at a hotel and simply “visit” their family.

3) John Lewis & Partners

John Lewis & Partners released their “Boy and his piano” commercial featuring Elton John this year that quickly went viral. It showed Elton John playing a song as the camera speeds through time, showing John as a younger and younger musician performing in front of huge crowds, finally settling on a version of him as a young boy getting a piano for Christmas. This ad is effective because of its use of a celebrity, its message of how a gift can change someone’s life (making it relevant to the holiday season), and in creating a feeling of nostalgia. The ad was particularly effective in that it did not specifically promote a product or sale, relying on its message to be its call-to-action.

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4) McDonald’s

McDonald’s has used a variation of a campaign in which Santa stops by for a bite to eat at McDonald’s during his Christmas run for years now. But this year, McDonald’s stepped it up by making their ad campaign more interactive. For example, Spapchat users can play a game that makes them look like a reindeer and that requires them to catch as many falling carrots as they can.

5 General Tips For Your Holiday Marketing Campaign

Use these five tips to craft a marketing campaign that will help you stand out during the busy holiday season:

1) Make your ads holiday-themed

This one’s obvious, but find a way to tie your product or service into the holidays. The previously mentioned ads are great examples of how this can be done.

2) Use nostalgia

People often feel sentimental during the holidays, which means that using nostalgia is an effective way to make an emotional connection.

3) Use a sense of humor

The holidays can be quite stressful, which is why an ad that can make consumers laugh will stand out. See the HotelTonight ad as a fantastic example.

4) Make your offer stand out

Whether it’s a huge discount, a free trial, free shipping, or something else, your offer should stand out to make your ad stand out.

5) Find a way to engage

Get consumers engaged. This can be done by finding ways that consumers can interact with your campaign, whether it’s by holding contests or by providing short games that they can play, in the same way that McDonald’s did this year.

The holidays are a time of year where consumers are looking to spend the most money, which means businesses tend to step up their game when it comes to marketing their products and services. Use past holiday marketing campaigns as inspiration and keep in mind general holiday marketing tips to create a successful holiday marketing campaign of your own.

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6 Effective Call To Action Examples

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far. If you want your leads to take action once they’ve read or viewed your content, you’ll need to end with a convincing call to action. Without calls to action, your leads won’t know what you want them to do, which will make it more difficult for you to capture them. The following call to action examples will give you an idea of how to create a call to action that is effective:

1. Be Clear And Concise

Your call to action should only be a sentence or two long. If your call to action is too long, your intention may get lost. The last thing you want is for a lead to read your call to action and forget what it was that you were attempting to get them to do by the time they get to the end.

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2. Highlight Benefits

You can’t tell a lead what to do unless you offer them something of value in return. For example, you can’t just say “sign up to our newsletter,” if you don’t provide a reason for them to do so. Otherwise, what’s the point in them taking action? Take the call to action examples of Ikea, one of which asks leads to sign up to their newsletter:

Sign up here to get IKEA promotions, news and exciting design ideas for your house and workplace delivered right to your inbox!

This call to action is very clear about what the benefits are to signing up to their newsletter, all while keeping it short and sweet.

MAXIMIZING YOUR MARKETING BUDGET

3. Emphasize A Lack Of Risk

One of the reasons why it’s so important to build your brand authority is so that you can build trust with your leads quicker. The more people trust you, the more willing they will be to follow your calls to action. However, even if you have managed to establish your brand, people tend to be hesitant about providing their personal information. Because of this, you should emphasize the low risk of following your call to action. Netlifx has a great example of this:

See what’s next. Watch anywhere. Cancel anytime.

Not only does Netflix highlight the benefit of signing up (watching anywhere), they also emphasize the lack of risk (cancel anytime).

4. Use A Sense Of Urgency

Create a sense of urgency with the words you use. This has a psychological effect on leads, helping to encourage them to take action sooner rather than later. If they decide to wait until later, they may forget about your offer, after all. Words that incite urgency include “now,” “today,” “instantly,” and “hurry,” to name a few.

Powerful Call-to-Action Phrases to Increase Clicks

5. Consider Two Calls-to-Action

Because you should keep it simple, it’s usually better to stick to one call to action at a time. However, in some cases, two may be appropriate. For example, if you offer two versions of your service, such as free and premium, or if you have a trial available, in which case you may want to have sign up buttons for the service itself and for a trial to that service. Spotify does this with their call to action, which includes two buttons:

Get Spotify Free

Get Spotify Premium

This can be effective since people who try free versions or trial versions are often more likely to sign up for the paid service as a result.

6. Make It Stand Out

Make sure that your calls to action are easy for leads to spot. Instead of just using regular text that blends into the text of your content, consider using buttons that are of different colors than your background. Many successful call to action examples also use visual images. Lyft, for example, uses an image of a driver and his passenger, who is enjoying the ride, as an image that provides an immediately positive impression of their service.

The stronger your calls to actions are, the more leads you’ll convert. These call to action examples should give you a good idea of how to make calls to action that will help improve your conversion rate.

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How Will Inbound Marketing Help Me Sell Custom Homes?

As a home builder, you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. However, you shouldn’t discount the importance of inbound marketing and the benefits that it can offer. The following are a few ways that implementing inbound marketing to your overall marketing strategy can help you to sell more custom homes.

1. Make It Easier To Be Found Online

Setting up a website is the first step towards being found online. There are many potential clients out there who are thinking about building a custom home. They are likely to start their research online before they even know who you are. They will begin looking for information on building custom homes and will look for home builders in the area that they want to live in. If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead.

However, setting up a website isn’t the only part of being found. You’ll want to optimize your website and all of the content you produce for your site using SEO. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches.

2. Increase Awareness Of Your Home Building Business

The bigger a presence you build online, the more awareness you’ll generate for your home building company. For example, if you regularly produce content for a blog on your website, your regular readers will be more likely to share that content on social media. This is a great way to generate more awareness for your business. That one person who shares your blog post on Facebook, for example, may not end up using your services. However, that content will be exposed to their social circle. Someone in that social circle may take note of your company and may, in fact, be looking for a home builder themselves.

You can also use PPC (pay per click) advertising to generate awareness for your company on Google’s SERP (search engine results pages).

Creative Real Estate Marketing Ideas for Homebuilders

3. Improve Your Authority As A Custom Home Builder

Reputation matters. By producing high-quality content that’s relevant to custom home building on your website on a regular basis, you’ll soon establish yourself as an authority. This is especially true if other websites begin linking to your content. Brand authority is important because it helps strengthen your brand identity as well as build trust throughout your audience. When you’ve established yourself as an authority, potential clients are more likely to choose to work with you because they trust that you will do a good job.

4. Engage Directly With Potential Clients

Sales funnel

Multi-colored 3D characters standing under the sales funnel.

The ability to speak directly with potential leads to answer any questions that they may have is invaluable. By establishing a presence on social media and regularly interacting with your audience, you can do just that. Social media will allow you to post questions, articles, links, and more. You can even join various discussions that are relevant to the home building industry to make connections with potential clients as well as business partners. Social media channels like Twitter make it easy for your audience to get in touch with you in a convenient manner as well.

5. Nurture Future Clients

Not everybody that interacts with you on social media or that checks out your website will be ready to begin the home building process. They may be on the fence, or it may be a while before they will be able to begin the home building process due to a variety of reasons. You can use inbound marketing tactics, such as regularly posting blog content to keep you at the top of mind or by regularly sending them email newsletters, to nurture them so that when they are ready, they’ll reach out to you.

As you can see, the use of inbound marketing can be incredibly effective for home builders. By leveraging inbound marketing as a major component of your overall marketing strategy, you can increase awareness, improve your reputation, and attract more potential customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

What’s Trending In Marketing For December 2018

This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month.

Noteworthy Marketing News

How Small Businesses Can Compete With Amazon This Holiday Season

Amazon is convenient for the everyday shopper, but if you own a small business, you may be really feeling the pressure from the eCommerce giant, especially over the holidays. So how can you compete with variety and fast, free shipping? This article gives you three tips that can help you prepare for a successful holiday shopping season.

Facebook Shared 5 Holiday Shopping Season Tips for Marketers

The holidays are here, the biggest shopping season of the year. And if you’re like most marketers, you want to make the most of this time of year and reach out to as much of your audience as you can. Read on to see the 5 tips Facebook gave to marketers for this holiday shopping season.

Calls to businesses rose more than 375% over past two holiday seasons

According to the past two holiday seasons, it looks like customers are picking up their phones more often. This is important for all business owners, because it means that every ring could be another possible lead. And with more customers turning to their phones for answers, the more chances you have for success.

Survey: Expect more holiday spending, ‘blended retail’ shopping this year

The NPD Group shopping report for this year shows that with the rising economy, people will be spending more on holiday shopping this year, averaging $700 for gifts. Along with other important discoveries, the survey also notes that most people plan on ‘blended retail’ shopping, which is a mixture of both online and in store shopping. If you are a marketer or a store owner, remember the importance of both your online and offline presence for the 2018 holiday season.

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Improving Your Marketing Program

5 Holiday Email Templates for Salespeople

The holiday season is upon us, which means you’re getting ready to send out those holiday emails to your leads and clients! Whether its a big thank you for their business, a big deal on your services or just a little holiday cheer, read this article for 5 Holiday Email Template ideas to help engage with your audience.

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Growth driven design is a great way to adapt to the market’s demands and give your customers new material on a constant basis. Although it’s a great marketing tool, growth driven design isn’t for everyone. Whether you want to go the traditional route or take the plunge and go for a growth driven design, this article shows you the important differences between the two.


Using Lead Scoring to Identify Your Best Prospects

There are many approaches to reaching your audience, and although reaching as many people as possible can be a good approach, you want to reach the right people. How do you know you’re reaching high-quality prospects? That’s where lead scoring comes in. Using lead scoring is the most effective way to target your most potential prospects so you’re being efficient with your time.

Recent Marketing Reports, Updates, and Trends

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest’s new advertising feature will now allow advertisers to display up to 5 images that you can swipe left-to-right.  It looks just like a regular pin, except users can scroll through it in their feed or tap on it to look at one of the images. Giving marketers more ad space will allow them to add more creativity to their ads.

Foursquare can now measure TV ads’ impact on offline store visits

Marketers spend $70 billion dollars a year on tv advertising, but how do you measure the ROI on your tv commercial? This is the question businesses have been asking for decades, but now with Foursquare you can. Now radio, direct mail and TV commercials can be tracked to the store and even to the point-of-sale. Read on to see how they do it.

Snapchat integrates with Comscore to measure Discover channel traffic

With the new partnership with Comscore, advertisers will now be able to more accurately measure their reach in their Snapchat Discover channels. Compared to in the past when advertisers could only look through Snapchat itself to look at their reach, now there will be more data to gauge with a third-party measurement.

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Why TV Advertising Remains Effective

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising. The following are a few reasons why television ads can still play an effective part of your marketing campaign.

People Still Watch TV

While it’s true that many people (especially younger people) are spending more of their time watching streaming services, that doesn’t mean that there’s no audience to reach via TV advertising. Plenty of people still watch TV even though viewership has declined over the past decade. In fact, according to a UK study done last year, people still watch an average of 3 hours and 49 minutes of TV a day.

People Watch Live TV

While streaming services are attempting to build up their content libraries, there is one area in which they still lag behind TV, and that’s in the realm of live TV–specifically, sports. Live sports games broadcast on TV are still an enormous draw and an excellent way to reach certain audiences. Just take for example the Super Bowl, which allows a 30-second ad to reach roughly 100 million viewers. There’s something immediate and social about live TV that few streaming services have managed to replicate.

How To Transition From Traditional Advertising to Inbound Marketing

TV Can Benefit Inbound Marketing Strategies

The use of TV advertising can actually compliment your inbound activities. For example, you can use hashtags in your ads or display website addresses to encourage viewers to seek out more information online — something that’s easy for viewers to do since they often watch TV with their smartphones or tablets on hand.

TV Will Never Die, It Will Evolve

Abandoning television advertising simply because you think it’s on the way out is not a good idea. Viewership may be trending down slightly and streaming channels may still be figuring out ways to eclipse their TV counterparts (for example, Amazon recently begun streaming NFL games), but that doesn’t mean TV is dying. An industry as big as TV doesn’t just go away–it evolves.

One of the reasons why streaming services are so popular is because they provide more customizability to their viewers. Viewers get to choose what they want to watch from the content that lives on each streaming platform instead of being forced to watch whatever’s programmed at certain times. TV has been resisting change for some time, but it won’t be long that the way TV works evolves; for example, once channels become available piecemeal (which seems inevitable) instead of grouped in packages, people will have much more control over what they’re paying for. This will also benefit advertisers since you’ll be able to more effectively target your demographics.

These are just a few reasons that you should still be investing in TV advertising as it remains and will most likely always remain an effective marketing technique.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

5 Examples for Great Social Media Branding

Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet. This, however, won’t stop a smart marketer from taking a note or few from the best. Whether it’s a clever use of shape and color, or a catchy slogan, here are some of the best examples of what branding is supposed to look like.

1. Social media branding done right: Airbnb

Most major brands invest heavily in large creative design teams to manage their social media branding efforts. Yet, Airbnb has managed to do a lot more than just share beautiful content to solidify their brand image. With Airbnb, the customers are the brand, both guests and hosts. The company doesn’t manage nor does it own any of the properties hosted on its website and social media accounts. In fact, it only provides a forum where customers can promote and ultimately book some of the most breathtaking properties in the world.

Businesses often rely on telling their brand story to sell products and services, but Airbnb lets the customers to tell their own stories. The travelers are using their platform and Airbnb regularly hosts them on its website and social media accounts. Going through the company’s Instagram account and you’ll quickly feel exactly what it’s like to be in the customer’s shoes. The company understands the importance of social media engagement and also provides links to each and every location displayed in their content. That way they are providing their followers with the opportunity to experience what their feed is offering using a single click.

2. Brand-driven storytelling: Nike

Nike is one of the few companies that have understood and successfully leveraged great storytelling for the last 20 years as a means of developing a brand soul. One of their most successful branding campaigns was led in 1999. That year the company released a minute-long commercial commemorating the fruitful career of none other than Michael Jordan.

What made the commercial such a wild success is the fact that Nike as a brand was not mentioned at all until the very last second of the film. In the last second we saw the logo and now iconic words “Just Do It” were superimposed over Jordan’s high school photo. The entire minute-long commercial was dedicated to the great basketball player. That was something that was previously unheard of in the marketing industry.

Instead of trying to sell its products and push the brand down the throats of its consumers, Nike wanted to make an impression! The one that lasted and cemented their brand with an authentic, heartfelt story. Now, their logo and slogan can be found literally anywhere. From their clothing lines and twitter commercials to a viral video of Shia LaBeouf screaming “Just Do It” into the camera for a solid minute. Go figure!

But on a serious note, brand development requires a number of important steps, including logo design, color and font choice. All that play a major role in developing a brand voice and maintaining consistency. Finding the right agency using Google and similar search engines might be a stretch. You can find help using dedicated resources such as Design Rush which allows users to search and filter through leading branding experts based on budget, location, and their expertise.

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3. Clever brand slogan: Dollar Shave Club

The team behind the Dollar Shave Club knows exactly what they’re doing. Their “Shave Time. Shave Money.” slogan is arguably the pinnacle of marketing related puns. Dollar Shave Club offers a shaving equipment and accessories as a cheap subscription service. It includes flexible shipment without the use of contracts and tricks involving fine prints. The company has cleverly incorporated two of the largest benefits offered by its service: convenience and cost.

Its campaign is on point, quite funny and adequately defines its brand tone, voice and a pun-related sense of humor. Today, Dollar Shave Club is often being cited as a sponsor to various YouTube personalities and celebrities. That  only increases their reach and solidifies the company’s brand authority.

4. Embracing new technologies: Domino’s

Most brands fail to incorporate new technologies fast enough, but Domino’s pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. The company has incorporated Twitter into its ordering process by offering a “tweet-to-order” option and has recently introduced its very own messenger chatbot “DOM The Pizza Bot”.

Their approach to social media branding is refreshing, to say the least.  They also pushed forward a campaign where users could visit their website, make their own pizza and share the design on different social media channels.

5. Customer experience is the best marketing: Slack

A collaboration tool used by teams to communicate and share files more effectively, Slack currently has over 2 million active daily users. What even more amazing is that the company didn’t really launch a massive marketing campaign. In fact, its success can only be attributed to the outstanding customer experience. Slack not only receives but also responds to more than 10,000 Tweets per month. Their Twitter Feed is home to “Slack Wall of Love”, a place dedicated to showcasing all the love Slack has been receiving from its users.

Your number one priority should always be building brand awareness. Regardless of whether you’re working in business-to-consumer or business to business fields. Why? Because people would not be investing in your products and services unless they know and trust your brand. Social media branding is an effective tool for maintaining a consistent brand image in order to build authority, increase customer engagement, boost loyalty and make your brand memorable.

social media marketing

5 Reasons to Use HubSpot

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is highly regarded as one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools:

1. HubSpot Functions As An All-In-One Marketing Platform

One of the biggest advantages of HubSpot is that it’s much easier to build a holistic marketing strategy because it allows you to do so many things. With it, you can monitor your contacts, nurture your leads, or track your performance. Not to mention that you can do all of this for the majority of your marketing strategies. This includes SEO, email marketing, CRM, content marketing, marketing automation, database management, and more.

Few marketing platforms are this comprehensive. Typically, businesses have to use multiple marketing tools to oversee their campaigns. Using HubSpot makes things easier, more efficient, and often less costly.

2. Use HubSpot To Create And Manage Your Contact Listwebsite redesign checklist

One of the big challenges facing many businesses is managing an unorganized database that’s not directly connected to their sales or marketing strategy. You can segment your contact list with HubSpot, ensuring that your contacts receive information that they want to engage with.

Because you’ll be able to manage all of your marketing efforts from the HubSpot platform, you’ll be able to segment your contacts based on where they are in the sales funnel. This makes it easier to nurture leads and identify which leads your sales team can engage with.

3. HubSpot Provides Excellent Reporting Features

The more control you have over being able to track the ins and outs of your campaign, the more accurately you’ll be able to judge your marketing strategies. This in turn will allow you to make more effective adjustments on the fly. HubSpot allows you to track and measure every aspect of your inbound marketing campaign by providing clear breakdowns of your social media strategies, blogging efforts, landing page success, email engagement, and much more.

In fact, their Reports Dashboard makes it easy to view these metrics at a glance. The dashboard offers the ability to see your overall performance data. You can even build custom reports that meet your company’s unique needs.

What Are The Benefits Of Using HubSpot Marketing Automation Tools?

4. HubSpot Is An Effective Long-Term Solution

HubSpot understands that most inbound marketing campaigns are long-term campaigns. As such, the marketing platform is built to oversee your campaigns over the long term. It’s scalable as well, so no matter how big your company’s marketing needs grow, HubSpot can handle them.

5. HubSpot Allows You To Obtain A Clear ROIartificial intelligence

It used to be a real challenge to determine what your ROI (return on investment) was for your inbound marketing campaign, especially if it was spread over multiple marketing platforms. HubSpot makes it easy to obtain a clear ROI for your entire inbound strategy due to it’s ability to track and measure every aspect of your campaign. This will allow you to make more financially motivated adjustments based on your marketing budget as well.

As you can see, HubSpot addresses a number of different aspects of creating and managing an inbound marketing campaign in an efficient manner. With all its features and general ease-of-use, there are few marketing tools that can offer what HubSpot offers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
brand marketing

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity–but your visual identity does play a part in helping to create your overall brand identity. It’s the visual branding elements that help to create the specific feeling and experience you’re trying to invoke from your brand and includes everything from your logo to the images you use, the font of your text, the colors of your website, and more. The following are a few tips to help you create an effective visual identity:

1. Keep Your Audience In Mindattraction marketing

The point of your visuals should be to engage your audience and to connect with them. If you’re representing a funeral service, then a loud logo with bright colors is probably not going to do a good job of connecting with your audience. To ensure that the visual content you use is in line with who your audience is, make sure that you create your buyer personas first before you begin implementing a strategy for creating a visual identity.

2. Create A Logo That Supports Your Brand’s Core

The logo you create to represent your brand needs to represent its identity, it’s mission, and it’s business. You might have a really cool logo, but if it doesn’t do any of those things, then it’s a useless visual and a poor representation of your company. Take for example Amazon. Their logo is very simple, it’s just the letters “amazon.com.” However, there’s an orange arrow underneath pointing from the letter “A” to the letter “Z.” It’s visually showing that they have everything from A to Z on their site.

Logo Design Trends For 2018

3. Make Sure Your Visuals Are Consistent

To create a strong visual identity, your visuals need to be consistent throughout. For example, if you use yellows and blues in your logo, it’s going to be confusing if your website’s design elements focus mostly on shades of red. It may look good, but consumers won’t be able to tie these visual elements to your brand because they are too different from one another. This goes for other elements as well, such as text. If you are using different fonts throughout your website, it will weaken your visual identity. Pick one or two fonts that best represents your brand and stick with them.

4. Make Sure Your Visuals Are High Quality

It doesn’t matter how thought out your visuals are, how relevant they are to your audience, and how consistent they are if they aren’t of high quality. Poor quality images or visual content of low aesthetic value will leave a negative impression on your audience. If your visuals aren’t aesthetically pleasing, consumers are likely going to assume your products and/or services aren’t of much higher quality either.

These are a few tips that should help you create a visual identity that properly represents your brand and that connects with your target audience. A strong visual identity will help you to create a stronger brand identity, which will only help to increase your brand awareness and trust.

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5 Holiday Email Templates for Salespeople

When it comes to email marketing, you should always welcome the opportunity to do something a little bit different. Changing it up is a great way to keep it fresh and to keep your leads interested. One of the best times to do this is during the holiday season. The following are five email templates that you can use to send out emails appropriate for the holiday season that will help boost your open rate and that will engage your audience:

1. Gift Guide Email

Sending out a gift guide email is an excellent way to reach prospects who are still in the early stages of their customer journey. A gift guide email gives you the chance to stay in touch (and thereby, to stay on top of their minds) and to remind them who you are and what you have to offer. Using a gift guide format, you can list several of your products and services as well as how they might benefit the prospect. Considering the fact that the holiday season is very much gift-oriented, this is an appropriate way to connect with your prospects.

2. Discount Offer Email

Promotional content is not something that you want to send out too often, but it’s typically considered appropriate during the holidays due to the fact that it’s a very commercial season in which everyone is buying gifts. As such, it’s completely appropriate to send prospects discount opportunities to encourage them to purchase certain products or services. Avoid having your email come off as an advertisement by addressing the prospect in a more lighthearted manner (this tends to be okay to do during the holidays when people are less formal).

Email Opening Lines That Actually Work

3. Holiday Checklist Email

If you’re working on a deal with a prospect, then sending out a holiday checklist email is a great way to help them stay on track so that they won’t fall behind on deadlines. Reminding prospects about upcoming deadlines can be a challenging task, especially since you don’t want to sound pushy. Providing a “holiday checklist” that lists the dates and the milestones that they should reach on those dates is a great way to not only remind your prospect about upcoming deadlines, but to give them an overview of all of their milestones and deadlines that they can refer back to at any point.

4. Upselling Email

Trying to close new sales shouldn’t be your only priority. The holiday season is also a great time to revisit old customers. Using their purchasing history, suggest products or services that may appeal to them. Besides simply trying to upsell them, thank them for their previous purchase and offer a discount that shows them how thankful you are to have them as a customer.

5. Personal Thank You Email

Thanksgiving is a great opportunity to send out thank you emails to your prospects and clients. Not only will they appreciate a brief email that thanks them for working with you or taking an interest in your brand, but it’s also an excellent way to stay on top of their minds and to touch base with those who you haven’t heard from in a while.

These are five examples of email templates that can be quite successful during the holiday season. The holidays are an opportunity to not only be a little more playful with your email templates and to have the excuse to send out promotional material, but they are also a great opportunity for keeping your brand on the top of your audience’s minds and to stay in touch with both existing clients and prospects.

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