What’s Trending in Marketing For February 2024

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Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year.

2024’s Super Bowl

One of the nations traditions is sitting with loved ones and watching the yearly super bowl game. For this year, after a nerve wrecking game for both teams in the super bowl, the Kansas City Chiefs won against the San Francisco 49ers. The intensity of the competition, marked by strategic plays and jaw-dropping moments, truly embodied the spirit of the Super Bowl, leaving the score a very close one to a 25-22. With the amazing half time shows provided from the artists, Usher, Alicia Keys, H.E.R. and more, we can’t forget about the amazing super bowl commercials that everyone waited for. With it being $7 million for a 30-second commercial, some of these brands gave these 30 seconds their all. If you’ve missed any of these commercials and are interested in watching them, click here.

Influencer Marketing and TikTok Shop

Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. TikTok, one of the most famous platforms all around the globe, is not only for Gen Z’s anymore. TikTok creators of all ages, and brands have transformed into a way of marketing and advertising. By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. To make the consumers experience even easier, TikTok created something new called “TikTok shop.” This TikTok shop is a way for consumers to easily be able to access a link on the advertisement video they watch, and it’ll immediately direct them to purchase the product from TikTok, instead of having to go on another app and search for the brand and products. This has made it a lot more sufficient and easier for the consumer to make their purchase, as well as the attention is draws to the brand. So, it’s kind of a very clever kill two birds with one stone situation. Read more here.

CarMax’s New Ad Campaign

CarMax started this year off strong with their new ad campaign. Something different, new, and innovative. They took a different approach to empower their car advertisements. Taking the clever approach of keeping in mind the new advertisement trends going around in 2024, CarMax made sure to use those trends sufficiently. Some of these trends include, transparency in consumer experience, empowering car buyers, and most importantly humor in advertising. Read more about these trends here.

 

Click here to learn about 2024’s website colors to enhance your website!

 

Learning Marketing Trends and Ideas

BuildX Conference – Women in Construction 2024

The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison are collaborating to organize the BuildX conference, a one-day event focused on empowering women in the construction industry. The session will explore fundamental principles of social media marketing, emphasizing the importance of understanding target demographics, creating compelling content, and building authentic connections with followers. Attendees will gain actionable insights and practical tips to enhance their social media presence, drive engagement, and increase leads. The presentation aims to equip both seasoned marketers and those new to social media for sales with the knowledge and tools to succeed in the competitive digital landscape. Read more here.

Empowering and Transforming Digital Marketing With AI

AI is transforming digital marketing by providing personalized experiences and offering cost-effective solutions. With this new innovative technology, the evolvement of digital marketing in the industry is becoming empowered. To explore with us AI’s impact on digital marketing which includes new tailored content, predictive analysis, automated customer service, enhanced lead generation, and a lot more, click here to read.

Six Cost Effective Marketing Strategies to Grow Your Brand

It is very common for new businesses to steer away from marketing tactics because they think it’s very costly. However, there are plenty cost-effective marketing strategies that will help with your businesses success. A few of these strategies include blogging, mailing lists, online marketing sites, calls to action, press releases, videos, and more. To learn more about these cost effective marketing strategies to help grow your brand further, click here.

If you have missed the top 5 marketing trends for this new year, don’t worry, here’s a summary. With the new Apple vision pro, that brings up many questions about virtual reality in marketing. VR in marketing is turning into a way of saving yourself a trip to go check new furniture for your home, when you can just have a walk through the place through the virtual reality. It is making things more efficient for everyone especially since the reality of our world is digital. Want to learn about more marketing trends you might’ve missed? Click here.

The Best Brands on TikTok

As we have already established, TikTok is becoming the new platform for social media marketing. Brands and businesses have realized that, and are moving their focus on TikTok. A few brands are killing it with their marketing strategies and advertisements on the platform, and here are a few examples to help you take away a few important things from them. Chipotle, The Washington Post, Duolingo, and more, have all found ways to reach the right audience with their tactics. To see what these brands did, click here.

If you’re looking for new b2b marketing trends for the new year, look no more. With everyone finding way to AI in marketing, b2b marketing has found one too. AI helps making b2b digital marketing more efficient and effective. Google came out with several new AI features for Google Ads. To learn more about other platforms helping b2b marketing with AI, click here. 

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4 Tips For Creating a Successful Visual Identity

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Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you use, the font of your text, the colors of your website, and more. The following are a few tips to help you create an effective visual identity:

4 Tips For Creating a Successful Visual Identity

1. Keep Your Audience In Mindattraction marketing

The focus of your visuals should be to engage your audience and to connect with them. If you’re representing a funeral service, then a loud logo with bright colors is probably not going to do a good job of connecting with your audience. To ensure that the visual content you use is in line with who your audience is, make sure that you create your buyer personas first before you begin implementing a strategy for creating a visual identity.

2. Create A Logo That Supports Your Brand’s Core

The logo you create to represent your brand needs to represent its identity, its mission, and its business. You might have a really cool logo, but if it doesn’t do any of those things, then it’s a useless visual and a poor representation of your company. Take, for example, Amazon. Their logo is very simple–it’s just the letters “amazon.com.” However, there’s an orange arrow underneath pointing from the letter “A” to the letter “Z.” It visually shows that they have everything from A to Z on their site.

3. Make Sure Your Visuals Are Consistent

To create a strong and sucessful visual identity, your visuals need to be consistent throughout. For example, if you use yellows and blues in your logo, it’s going to be confusing if your website’s design elements focus mostly on shades of red. It may look good, but consumers won’t be able to tie these visual elements to your brand because they are too different from one another. This goes for other elements as well, such as text. If you are using different fonts throughout your website, it will weaken your visual identity. Pick one or two fonts that best represents your brand and stick with them.

4. Make Sure Your Visuals Are High Quality

It doesn’t matter how thought out your visuals are, how relevant they are to your audience, and how consistent they are if they aren’t of high quality. Poor quality images or visual content of low aesthetic value will leave a negative impression on your audience. If your visuals aren’t aesthetically pleasing, consumers are likely going to assume your products and/or services aren’t of much higher quality either.

These are a few tips that should help you create a visual identity that properly represents your brand and that connects with your target audience. A strong visual identity will help you to create a stronger brand identity, which will only help to increase your brand awareness and trust.

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Five Reasons To Hire An Advertising Agency Versus Staffing In-House

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Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency. Read more

Women in the Construction Industry Wisconsin

BuildX Conference – Women in Construction 2024

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WHO: The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison have come together to host a BuildX conference, a one-day conference focusing on empowering women in the construction industry.

WHERE: The Ingleside Hotel Pewaukee, WI

WHEN: Tuesday, March 5th

DETAILS: In the ever-evolving landscape of the construction industry, social media has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and ultimately generate leads. The session begins by exploring the fundamental principles of social media marketing, emphasizing the importance of understanding target demographics, crafting compelling content, and fostering authentic connections with followers. Attendees will leave with actionable insights and practical tips to enhance their social media presence, drive meaningful engagement, and ultimately, increase leads. Whether you’re a seasoned marketer or just beginning to explore the potential of social media for sales, this presentation promises to equip you with the knowledge and tools necessary to thrive in today’s competitive digital landscape.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices: Tuesday, March 5th

Internet Marketing Director, Nicole Wagner will be presenting Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices. The session will discuss how to use online media, your website, and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Leveraging Social Media for Effective Lead Generation: Strategies and Best Practices will be presented on Tuesday, March 5th  Click here to learn more about Nicole Wagner.

You can register for this event here

Learn more about the BuildX Conference here 

For more information on Nicole for speaking:
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Six Cost Effective Marketing Strategies To Grow Your Brand

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Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Here are six of them:

Six Cost Effective Marketing Strategies

1. Blogging

Blogging is among the simplest yet most effective ways you can market. Google’s ranking mechanisms highly rate blogs that are frequently updated with relevant, quality content. According to HubSpot, there is a positive correlation between blogging frequency and visitor traffic. If you can manage I6 or more blog posts a month, you will get you 3.5 times more traffic as compared to blogs that publish 0-4 times in a month. Blogging is inexpensive because you can have your own staff create the content, and hire freelancers if you need extra help.

Read About: How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

2. Mailing lists

Mailing lists are also an effective and inexpensive way to generate leads. Email lists can be used to remarket to customers you have already interacted with, as well as market to new contacts. Target your audience effectively by mailing content that offers solutions to the problems they may be facing. Remember to regularly update your contact lists.

3. Online marketing sites

Today, online platforms such as social media and websites are a crucial part of marketing. Depending on your business, different sites can be more effective than others. A site like Yelp allows you to create a profile for visibility and reviews, while TripAdvisor does the same for hotels, restaurants, etc. Mogul is a marketing site specifically designed for female business owners. A safe marketing strategy is to start by using less expensive websites, and then expand to others once you learn the ropes.

4. Calls to action

Once you know what kind of content your target audience is looking for, use calls to action to generate leads and position your company as the solution to their problems. Call To Action Phrases are so important. You can Create CTAs through HubSpot and use action words like “contact us”, “subscribe”, and “download” to get potential clients to click on your CTAs.

5. Press releases

It may take time to obtain the right press contacts, but once you do, press releases can be powerful marketing tools. Press releases are a cheap and reliable way to update your target audience on your successes with clients, and can be written by staff members or clients. Press releases can also be used to announce awards/accolades you have received, launch new products, announce company changes, launch promotions, etc. Overall, press releases will improve your image in the eyes of potential clients.

Also Read: The Ultimate Guide to Creating a Press Release

6. Videos

By 2024, it is estimated that video traffic will drive 82% of of IP traffic this year. Video production can be outsourced to qualified creators with high quality equipment, or you can develop them in-house at a lower cost. Video marketing is well worth the price because videos will increase your brand’s visibility, help you retain existing customers, and engage your target market while driving lead generation.

With these cost-effective marketing strategies, you can attract and convert your target audience without breaking the bank. Employing these tactics should increase your revenue in the long run, so the sooner you get started, the better. We wish you the best of luck!

MAXIMIZING YOUR MARKETING BUDGET

Empowering and Transforming Digital Marketing with AI

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Introduction to AI in Digital Marketing

Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Embracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.

Personalization at Its Best

AI excels in creating personalized experiences for users. By analyzing vast amounts of data, it enables:

  • Tailored Content: The ability to understand and act on user preferences changes the game. This smart system crafts content that feels tailor-made, from recommendations akin to Netflix’s model to targeted advertising, enhancing user engagement significantly. Stevens & Tate offers insights on leveraging such capabilities in Creating Content That Resonates.
  • Predictive Analysis: This technique is reshaping how strategies are formed. By analyzing user interactions, this technology forecasts future needs, allowing businesses to stay a step ahead. The result? Campaigns that not only meet but anticipate customer desires, as discussed in Predictive Analysis in Marketing.

Cost-Effective Marketing Solutions:

The deployment of this technology has been transformative across sectors:

  • Automated Customer Service: Virtual assistants and chatbots, working round the clock, have redefined customer service in retail, banking, and healthcare, significantly cutting costs. Retailers use this technology for real-time recommendations, while banks offer instant account assistance. Healthcare and telecommunications benefit similarly, enhancing efficiency without sacrificing quality. The impact of AI in customer service is further explored in AI and Customer Service: A New Frontier.

These systems constantly evolve, learning from past interactions to improve future engagements, thus becoming an indispensable tool in customer service.

  • Efficient Resource Allocation: This smart technology dives deep into the outcomes of various campaigns to pinpoint the most effective marketing channels. By doing so, it ensures that every dollar spent is used in the most efficient way possible, leading to a more impactful marketing strategy and improved financial outcomes. This precision in resource allocation not only saves money but also amplifies the reach and effectiveness of marketing efforts.

Streamlining Marketing Efforts:

  • Enhanced Lead Generation: By leveraging advanced data analytics, this technology sifts through data to identify high-potential leads with remarkable accuracy. This process not only streamlines the targeting process but also enriches the sales funnel with quality prospects. The result is a more efficient marketing strategy that not only captures interest but also fosters lasting engagement, leading to better retention and conversion rates.
  • Optimized Ad Campaigns: With the ability to make real-time adjustments, this technology ensures that advertising campaigns are always performing at their best. By continuously analyzing engagement and conversion data, it keeps campaigns aligned with audience preferences and behaviors, leading to more effective engagement and a higher return on investment. This adaptability means that marketing messages remain fresh and relevant, deepening the connection between brand and audience.

Customization of Products and Services:

  • Predictive Product Development: By staying one step ahead of market trends, this technology empowers businesses to develop products that are ready for the future. It uses predictive analytics to forecast upcoming market demands, enabling companies to innovate proactively. This forward-thinking approach is essential for staying competitive and relevant in rapidly changing markets.
  • Service Personalization: This technology takes personalization to the next level by analyzing individual customer data to tailor services and products. By understanding the unique preferences and needs of each user, it enables businesses to offer highly personalized experiences that resonate on a personal level. This customization not only enhances customer satisfaction but also fosters loyalty, making users feel truly valued and understood.

For further exploration of AI’s impact on digital marketing, resources such as Marketing AI Institute and Forbes Insights on AI provide comprehensive information and case studies.

 

Click Here to Read More About WPBakery AI

Overcoming the Cons of AI in Marketing

While AI offers numerous benefits, it’s crucial to address its limitations:

  • Human Touch in Chatbots: While AI-powered chatbots provide efficiency, integrating human customer service ensures a balanced approach. This combination offers the quick resolution of simpler queries through AI, while more complex issues are handled by humans. This hybrid model ensures that while technology streamlines the process, the human element preserves empathy and understanding, crucial in customer relations.
  • Balance Between AI and Human Creativity: While it is true that AI offers valuable data-driven insights, it cannot replace human creativity and intuition. The most effective marketing strategies combine AI’s analytical strengths with human creativity and emotional intelligence. This synergy ensures that marketing campaigns are not only data-efficient but also creatively appealing, resonating with the human aspect of the target audience.
  • Accuracy of Algorithms: The effectiveness of AI is contingent on the quality of data it processes. Inaccurate or biased data can lead to flawed outcomes. Therefore, continuous monitoring, updating, and refining of AI algorithms are essential. This vigilance ensures that AI remains an accurate and reliable tool in marketing, adapting to new data and evolving market trends.

The use of AI in digital marketing offers a wide variety of useful benefits. From personalized customer experiences to cost-effective strategies and streamlined operations, AI is reshaping the marketing landscape. However, it’s crucial to maintain a balance between automated AI processes and the irreplaceable human touch. By thoughtfully integrating AI into your marketing strategies, you can stay ahead in the competitive digital arena, turning leads into loyal customers more efficiently.

 

LeadingAge 2024 Annual Conference

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WHO: LeadingAge Pennsylvania is a non-profit trade association consisting of over 380 exceptional senior housing, healthcare, and community services across the Commonwealth. Since 1963, they have dedicated themselves to helping their members advance the vision of healthy, affordable, ethical aging services. LeadingAge PA offers services in Life Plan Communities/Continuing Care Retirement Communities, skilled nursing communities, assisted living residences, personal care homes, and affordable senior housing.

WHERE: Kalahari Resort & Convention Center

WHEN: May 7 – 9, 2024

DETAILS:

The LeadingAge PA Annual Conference offers presenters an unparalleled forum for showcasing a variety of forward-thinking ideas centering on innovations in senior care and services, financial operations, reimbursement issues, current, and emerging trends, advances in technology, and updates on the current and future regulatory environment. Stevens and Tate Marketing has two speakers featured at this year’s show.

Digital Marketing Strategies to Build Website Traffic and Increase Lead Conversion: Tuesday, May 7th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How to Drive Demand will be presented on Tuesday, May 7th at 1:45 PM to 2:45 PM. Click here to learn more about Nicole Wagner.

Learn more about LeadingAge Pennsylvania here:

Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

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Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. However, various SEO pitfalls can hinder these outcomes. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.

The Essence of SEO in Social Media

First, let’s take a look at SEO’s Role:

  • Enhances content discoverability on search engines: Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results. This visibility is crucial for attracting potential customers who are actively searching for related topics or products.
  • Applies to websites and social media profiles/content: SEO is not limited to websites alone; it extends to social media profiles and their content. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines.
  • Increases visibility and drives traffic: Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions.

Platform-Specific Optimization

Optimizing content for each social media platform’s unique algorithms is crucial for maximizing engagement and reach.

  • Unique Platform Algorithms:
    • Each social media platform operates with its own set of algorithms and best practices that dictate content visibility. Understanding these can significantly enhance your content’s performance.
    • Tailoring your content and engagement strategies to align with each platform’s specific algorithms can lead to better visibility and interaction rates.
  • Examples:
    • Instagram: This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences.
    • Twitter: Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.
    • LinkedIn: As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities.
    • Facebook: With its diverse user base, Facebook’s algorithm promotes a variety of content types, from videos and images to in-depth articles, to engage a broad audience.

Interested in learning more about how SEO benefits your future? Click here. 

Overlooking Keywords

Incorporating relevant keywords into your social media strategy is essential for enhancing visibility and attracting the right audience.

  • Keyword Integration:
    • Embedding well-researched, targeted keywords into your social media profiles, posts, and hashtags can greatly improve your content’s searchability and reach.
    • Conduct thorough keyword research to identify terms that your target audience frequently uses, ensuring your content resonates and is easily discoverable.
  • Balancing Act:
    • Achieving a balance between incorporating relevant keywords and maintaining a natural, engaging content flow is key to keeping your audience interested while optimizing for search engines.
    • Avoid overusing keywords in your content, as this can lead to a decline in content quality and user engagement, potentially harming your brand’s reputation and reach.

Now Lets take a look at the top SEO Issues that can sabotage your efforts:

1. Ignoring Local SEO

Geographic Targeting:

  • Incorporate location-based keywords for businesses with a physical presence or local target market
  • Utilize geotagging features in posts and profile settings
  • Local Engagement:
    • Engage with local communities and events
    • Share location-specific content to enhance local relevance and visibility

2. Inconsistent Branding and Messaging

Brand Identity Consistency:

  • Maintain a uniform brand voice, imagery, and messaging across platforms
  • Use consistent logos, color schemes, and brand messaging to reinforce brand recognition

Content Cohesion:

  • Align content themes and messaging with your overall brand strategy
  • Ensure all posts contribute to a cohesive brand narrative

3. Ignoring Visual Content Optimization

Visual Appeal:

  • Use high-quality, engaging visuals in line with brand aesthetics
  • Optimize image sizes and formats for each platform

Alt Text and Captions:

  • Include descriptive alt text and captions with relevant keywords
  • Enhance accessibility and SEO with meaningful, keyword-rich descriptions

4. Neglecting User Engagement

Interactive Content:

  • Create posts that encourage user interaction, such as polls, questions, and calls-to-action
  • Monitor and respond to comments, messages, and mentions promptly

Community Building:

  • Foster a sense of community among followers
  • Encourage user-generated content and share user stories relevant to your brand

5. Poor Linking Practices

  • Share links to high-quality, relevant content
  • Avoid excessive linking that can detract from user experience

Cross-Platform Promotion:

  • Promote your social media content across different platforms
  • Include links to your social profiles on your website and in email signatures

6. Not Leveraging Analytics

Performance Tracking:

  • Use social media analytics tools to track the performance of your posts and campaigns
  • Analyze engagement rates, reach, and follower growth

Insight-Driven Adjustments:

  • Adapt your strategy based on analytics insights
  • Test different content types, posting times, and engagement tactics to optimize results

Expanding Your Strategy

  • Explore emerging content formats like live videos, stories, and reels
  • Stay abreast of platform updates and new features to leverage them effectively

Collaborations and Partnerships:

  • Partner with influencers and other brands to expand your reach
  • Collaborate on content creation to tap into new audiences

Social Listening:

  • Monitor social conversations about your brand and industry
  • Use insights from social listening to inform content creation and engagement strategies

You Can Do it!

To maximize the impact of your social media strategy, it’s crucial to navigate around common SEO pitfalls. By focusing on platform-specific optimization, strategic keyword use, local SEO, consistent branding, and engaging content, you can elevate your social media presence. Additionally, embracing visual content optimization, active user engagement, strategic linking, and analytics will further enhance your strategy. By avoiding these SEO issues and continuously adapting your approach based on insights and trends, you can achieve sustained success!

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The Importance of Package Design – How it Affects Your Brand Story

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Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story.

Why packaging design is important?

The Importance of Packaging Design to Your Brand

When it comes to the visual identity of your brand, consistency matters, from your website design and your social media pages to your storefront sign and your business cards. Consistency is what helps to strengthen your brand identity. As such, it’s important that consumers can recognize your brand from the packaging of your products. If the packaging is consistent with your brand, people who are already familiar with your brand will identify it right away. This makes it easier to stand out from the crowd.

Keep in mind that it works the other way as well – those who purchase your product will become familiar with your brand as a result and be able to identify your brand when they see it elsewhere — as long as there is consistency with your branding efforts.

7 Package Design Tips for Creating a Strong Brand

Brand Storytelling Using Your Package Design

Using visual elements of your brand in your package design is important, but there’s more to it than just that. What your product’s packaging ends up looking like on the shelf can tell consumers a lot about your product. For example:

Targeting your audience

When designing the visual elements of brand packaging design, you should take into consideration your target audience. For example, packaging for kid products often uses large, bold typography and a colorful style, while products targeting career-oriented adults may use more elegant typography in a more minimal design.

Conveying an experience

The package design should reflect the experience of your product. For example, an eco-friendly product should probably be packaged using sustainable materials to help build trust in your product. If you’re selling a luxury product, then you should use high-end materials and not cheap packaging. If one of the benefits of your product is convenience, then the package should be easy to use.

Creating an aesthetically pleasing design

Consumers tend to judge books by their covers. When they see that a brand has put effort into creating a visually pleasing package, they will assume that this is reflective of the brand’s effort to create a high-quality product. The real challenge is not only creating a visually pleasing design but one that is unique amongst competing products as well.

Brand packaging design has a huge impact on your brand identity and vice versa. It should help spread awareness of your brand and promise to deliver on your unique value proposition. It should also target your audience and it should speak to the personality of your brand. Your package design shouldn’t just leave a good first impression, it should leave a lasting impression.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business

How To Nurture Your Leads With Email Marketing

How To Nurture Your Leads With Email Marketing

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Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing, and is a great way to send nurture leads throughout the buying process.

Nurture Your Leads With Email Marketing

What is Lead Nurturing?

Lead nurturing is a strategic approach in marketing and sales that focuses on developing and maintaining meaningful relationships with potential customers throughout their buying journey.

Here are a few email best practices that will help nurture your leads.

Segmentation

The segmentation of your contacts database will help define your audience into categories. If you are unfamiliar with buyer personas, read about them here, as they will be extremely useful in segmenting your contacts. Segmenting be done in terms of geographic location, company type, role within that company, behavior, marketing intelligence, or any other category that could be valuable to your company. Use segmenting to your advantage by targeting those different groups with useful content based on their specific needs.

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