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Essential Website Updates for Senior Living Communities

This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audience. 

mobile optimized website

The Importance of Having a Mobile Optimized Website

Unlock the full potential of your website by embracing mobile optimization. Discover the difference between a mobile-friendly and a mobile-optimized site, and learn why the latter is crucial in today’s digital era. Dive into the benefits, from enhancing user experience and improving website speed to boosting user engagement and optimizing for mobile SEO. Don’t miss out on attracting local customers and growing your business—explore the indispensable strategies for mobile optimization to stay ahead in the dynamic world of online presence.

What’s Trending in Marketing For October 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Noteworthy Marketing News  Booking.com Is Striking a New Balance Between Brand and Performance In 2022, Booking.com….

Consumer Behavior in Marketing

Micro Moments: A New Consumer Behavior in Marketing

Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones…..

The Power of Story Branding

The Power of Story Branding: What We Can Learn from Successful Brand Stories

In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.

video marketing

What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful

Viral video marketing relies on the creation and distribution of video content online. It helps to build brand awareness and increases traffic and sales. Learn more.

Choosing Your Advertising Agency Partnership

Choosing Your Advertising Agency Partnership: Key Considerations for Success

Selecting the right advertising agency can significantly impact the success of your marketing efforts. This article explores key considerations when choosing an agency partner. From expertise and track record to communication and budget, these factors play a crucial role in finding the perfect fit for your business. By evaluating these markers, you can make an informed decision that sets the stage for a fruitful partnership and effective campaigns.

mql vs sql

The Differences Between MQL vs SQL

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However,….

use tiktok to reach engagement group

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….

10 AI Marketing Tools for Optimizing Your Marketing Strategy

In today’s digital era, the impact of AI technology on marketing strategies cannot be ignored. This article introduces 10 exceptional AI marketing tools that are revolutionizing the way businesses approach marketing. These tools offer a wide range of functionalities, including customer data analysis, ad copy optimization, SEO improvement, and content automation. By harnessing the power of artificial intelligence, marketers can streamline their efforts, gain valuable insights, and make data-driven decisions for maximum impact. Integrating these AI marketing tools into your strategy enables you to enhance campaigns, save time, and achieve remarkable outcomes in the ever-evolving digital marketing landscape. With AI as a driving force, businesses can optimize their marketing strategies and stay ahead in the competitive digital world.