News and Insights
Interact. Engage. Get Inspired. Learn something new.
Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
The Best Strategies for Website Engagement in 2021
The way people engage with businesses tends to evolve over time. At no point has this been more obvious than during the past year as a result of the COVID-19 pandemic. More people were either unemployed or working from home than ever before, resulting in more time being spent online. Because many people have transitioned….
Defining Your True Brand Story and Bringing it to Life Online
Today’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable….
5 Types Of Marketing Videos You Should Think About Using
Year after year, marketing videos grow in importance. Video has never been easier to consume for Americans, especially when considering the increasing quality of smartphones and tablets. Video is also the easiest way for people to absorb information. Additionally, according to a prediction by Zenith, the average person will spend around 100 minutes a day….
How to Improve Brand Recognition in 2021
Developing your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one….
Food Retail Marketing to Millennials
In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent….
Out of Home Advertising for Post Pandemic Consumers
The success of digital marketing has been noted for some time now. Every business has some sort of digital marketing strategy. However, during the COVID-19 pandemic, digital marketing became even more effective than ever before. People were essentially trapped inside for more than a year, which means they spend significantly more time online. As a….
The Importance of Visual Aids in Senior Living Marketing
While senior citizens are not the only audience that senior living facilities market to, it can’t be denied that they make up a massive percentage of their audience. As such, to grow and succeed, you must market to this part of your audience. It’s also important to note that different parts of your audience will….
What Is The Difference? – CRM vs. Marketing Automation Strategy
Building a relationship with each customer is essential in today’s business world. Without that relationship, you simply aren’t going to have the sales needed to remain profitable. That is why both CRM (customer relationship marketing) and marketing automation strategies focus on building that relationship. Understanding how these strategies and systems complement one another helps businesses….
Bob Ward Declares Stevens and Tate as Agency of Record
Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole…..
How to Drive Website Conversions with the Buyer’s Journey
Before any customer commits to purchasing a product, they will have to go through the sales funnel. The sales funnel is comprised of several stages that the buyer will go through, from identifying the problem they have to making a decision. In online marketing, the sales funnel expands from a prospective buyer to a buyer….
