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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
How to Share Your Message With A New Brand Strategy?
Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Without branding, there is no differentiation. Without differentiation, there is….
Newspaper Marketing in 2021 is Still Valid.. Here’s Why
When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be. Not everybody has access….
Home Builder Marketing Tips To Drive Traffic And Sales
Any ad agency executive doing homebuilder marketing has undoubtedly heard these words from her clients, “we need more traffic.” And while there’s no magic bullet for homebuilder marketing that’s going to drive a specific number of visitors to a sales center in a given week, don’t underestimate the power of partnerships and focused events. Drive….
Integrating Story Branding With Your B2B Marketing Strategy
Marketers have realized that their audiences’ attention spans are getting shorter by the day. In an effort to get it back, they resort to anything to engage them: humor, sex, etc. However, it is one thing to get involved in a commercial and another to get involved in a brand. Successful brands market by forging….
Brand Storytelling Examples to Learn From
Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where….
Crescent Cardboard retains Stevens and Tate to Revamp Marketing Efforts
Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops. The agency was brought on board to define Crescent’s unique selling proposition, create specific messaging for this select….
3 Ways To Use Targeted Marketing To Reach Qualified Prospects
Imagine, if you will, walking out of a model home and before you know it…you see an ad for a builder just down the street appear on your cell phone. You think to yourself, “Hmmm…coincidence?” It’s not. With targeted marketing, you can pinpoint potential customers down to an address where they have visited. Targeted marketing….
How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm
Arguably the primary goal of social media marketing is to reach as many people in your engagement group as possible and to interact with them. As such, it’s important that you establish a presence on social channels on which this is possible. While almost all businesses use social platforms like Facebook and Twitter, there are….
How to Use Hubspot to Connect Social Media Accounts and Flourish Relationships
HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options. It can even make managing your social media presence easier….
How to Increase your Social Media Presence in 2021
Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. This number is expected to grow by almost a billion more within the next five years. Social media has become a part of everyday life for most people, especially during the….
