News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Why Customer Experience Is the New Marketing Strategy
In today’s saturated market, traditional marketing methods are no longer enough to capture and retain customer attention. Modern consumers expect more than catchy slogans or one-size-fits-all campaigns—they crave personalized, seamless, and memorable experiences across every touchpoint. That’s why forward-thinking brands are shifting their focus from messaging to experience. In other words: customer experience (CX) has….
SEO vs PPC: Which One Should You Prioritize First?
When building a digital marketing strategy, one of the most common questions businesses face is: should you invest in SEO or PPC first? Both tactics can drive traffic and generate leads, but they serve different purposes and offer unique benefits depending on your goals, budget, and timeline. In this article, we’ll break down the key….
Influencer Marketing Campaigns(B2B): The Shift to Authenticity
Explore the future of influencer marketing campaigns in B2B, focusing on the shift from fame to authenticity. Learn how brands can build trust and drive meaningful results with the right partnerships.
5 Ways to Improve Your Display Ads
Display advertising is a kind of online advertising that uses copy, images, and other visual elements. Learn about the benefits of display advertising and 5 ways to improve your display ads.
AI Website Content Tool Integration: WPBakery AI for Your WordPress Website
This innovative tool makes it easy to customize designs, helps create content automatically, and ensures your website looks great and works well on different devices.
How Green Marketing Can Build Brand Loyalty
Discover the latest trends and strategies in green marketing, from sustainable business models to human well-being impacts. Learn how brands like Patagonia lead the way and how your business can adopt eco-conscious practices to build trust and loyalty.
Crafting a Compelling Brand for Senior Living Success
Senior living facilities need a captivating brand to stand out and succeed in today’s market.
How to Gather Meaningful Senior Living Testimonials
Genuine testimonials from residents and their families can be one of the most powerful tools in senior living marketing. In this article, we explore proven strategies to help you gather meaningful, trust-building testimonials that speak to the heart of your community—boosting both credibility and connection in the eyes of future residents.
Master Brand Communication: 6 Strategies for Stronger Customer Loyalty
A good brand communication strategy will showcase your brand’s personality and your unique value propositions in addition to highlighting what it is that makes your products/services distinguishable from those of your competitors.
Boost Email Marketing: Tips to Improve Open Rates & Click-Through Rates
An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.
