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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Components Of Web Design That Will Modernize Your Website
In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. Here are the following components of web design that will help in website modernization.
5 SMART Goal Example For Business Development
A SMART goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Here are a few smart goals examples for business development that will help you understand the system better and enhance your business.
What AI means To B2B Marketing Strategies
Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. For example, the use of AI is what allows Amazon to recommend personalized products based on your buying and browsing habits. It also allows your GPS to provide you with the best possible route. For business owners and marketers, AI has also become essential to improving B2B marketing strategies.
Want to Get Valuable Buyers? The Key is the “Ideal” Buyer Persona
Not all buyers are worth pursuing. This blog dives into Ideal Buyer Personas—how to identify high-value customers, analyze sales data, and refine marketing strategies using RFM, CLV, and behavioral insights. Learn how to attract, retain, and maximize ROI by continuously optimizing your approach to target the right audience.
How To Drive Brand Awareness
Brand awareness refers to the extent to which consumers are familiar with and recognize a brand. It measures how readily a brand comes to mind and how well consumers understand what the brand represents. In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer.
How Multi-Touch Attribution Can Boost Your Marketing Strategy and ROI
Instead of focusing solely on the last touchpoint, every interaction along the customer journey matters. Multi-Touch Attribution (MTA) empowers marketers to evaluate each touchpoint, uncovering their true impact. Discover MTA models, benefits, and how to get started to optimize your marketing strategy.
Creating Advertising Strategies That Work
Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’.
SMART Goal Examples That Will Make You a Better Marketer
When creating your inbound marketing strategy, it’s important that you set smart goals for marketing as part of your planning process. Without smart goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.
The Importance of Earning High Quality Backlinks
The more high quality backlinks that you earn to your website, the more traffic you’ll receive. Because of the nature of high-quality backlinks, there’s a good chance that this traffic will consist of high-quality leads. Because of this, you should try to earn as many high-quality backlinks as possible.
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
