The Importance of Package Design – How it Affects Your Brand Story
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.
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What’s Trending in Marketing For January 2024
/in Articles, Social Media, Trending/by Nicole WagnerWelcome to our monthly newsletter, your go-to source for the latest in marketing trends. Dive into the collaboration between Nickelodeon and Super Bowl ads, the transformative impact of AI and VR in marketing, and more.
Trending Website Colors for 2024: A Palette for Digital Success
/in Articles, Color Psychology, Digital, Digital Media, Website Design/by Terry BeckerStepping into 2024, let’s talk about something that can impact your website – colors! They shape how visitors feel and remember your brand. So, what’s hot in website colors this year? Let’s dive in.
How To Create A Brand Story
/in Articles, Brand Development, Brand Story Telling, Directors, Storybranding/by Dan GartlanStorytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding.
The Power of Story Branding: What We Can Learn from Successful Brand Stories
/in Articles, Brand Story Telling, Directors, Storybranding/by Mark BeebeIn a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.
What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful
/in Articles, Blog, Digital, Directors, Inbound Marketing, Video Marketing/by Terry BeckerViral video marketing relies on the creation and distribution of video content online. It helps to build brand awareness and increases traffic and sales. Learn more.
How Much To Advertise on Instagram And Why It ‘s Worth The Cost
/in Articles, Digital Media, Directors, Mobile Advertising, Social Media/by Nicole WagnerAs many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….
The Benefits of Public Speaking: How it Increases Your Brand’s Visibility
/in Articles, Attraction Marketing/by Dan GartlanIt can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….
6 Types of Behavioral Data That Can Be Used For Segmentation
/in Articles, Behavioral Marketing, Blog, Directors/by Nicole WagnerBehavioral Data is the way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation…..
Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships
/in Articles, Blog, Directors/by Dan GartlanIn this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….
