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marketing has long been accepted as one of the most effective forms of content marketing. It’s arguably the best way to deliver a message in an engaging way and to establish an emotional connection.
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.
Welcome to our monthly newsletter, your go-to source for the latest in marketing trends. Dive into the collaboration between Nickelodeon and Super Bowl ads, the transformative impact of AI and VR in marketing, and more.
Stepping into 2024, let’s talk about something that can impact your website – colors! They shape how visitors feel and remember your brand. So, what’s hot in website colors this year? Let’s dive in.
Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding.
In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.
Viral video marketing relies on the creation and distribution of video content online. It helps to build brand awareness and increases traffic and sales. Learn more.
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….
It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
