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81 search results for: storytelling

The Power of Story Branding: What We Can Learn from Successful Brand Stories

October 26, 2023/in Articles, Brand Story Telling, Directors, Storybranding/by Mark Beebe

In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.

What We Can Learn from Viral Video Marketing & Examples of How It’s been Successful

October 25, 2023/in Articles, Blog, Digital, Directors, Inbound Marketing, Video Marketing/by Terry Becker

Viral video marketing relies on the creation and distribution of video content online. It helps to build brand awareness and increases traffic and sales. Learn more.

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

October 12, 2023/in Articles, Digital Media, Directors, Mobile Advertising, Social Media/by Nicole Wagner

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….

The Benefits of Public Speaking: How it Increases Your Brand’s Visibility

September 26, 2023/in Articles, Attraction Marketing/by Dan Gartlan

It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….

Emotional Advertising: How Brands Use Feelings to Get People to Buy

September 12, 2023/in Advertising, Articles/by Dan Gartlan

Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.

6 Types of Behavioral Data That Can Be Used For Segmentation

September 8, 2023/in Articles, Behavioral Marketing, Blog, Directors/by Nicole Wagner

Behavioral Data is the way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation…..

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships

August 16, 2023/in Articles, Blog, Directors/by Dan Gartlan

In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….

Six Steps To Better Use Of Marketing Analytics & Dashboard

August 11, 2023/in Attraction Marketing, Blog, Directors, Marketing Strategy/by Nicole Wagner

Using marketing analytics is essential to being able to judge the performance of your marketing efforts. They allow you to see what is and isn’t working in real time, thereby letting you adjust your strategy. Not only do marketing analytics improve your marketing efforts, but they also make you much more efficient. You don’t end….

Top Benefits of Using Case Studies For Your Business

August 4, 2023/in Articles, Attraction Marketing, B2B Marketing, Blog, Directors, Inbound Marketing/by Dan Gartlan

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. They do this….

4 Strategies of a Successful Attraction Marketing Formula

June 21, 2023/in Articles, Attraction Marketing, Directors, Marketing Strategy/by Dan Gartlan

Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get….

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