chatbot examples

Chatbot Examples: How Businesses are Successfully Using Chatbots

Businesses are constantly looking for ways to engage with their audience in any way they can. The more you engage with them, the more effectively you can nurture them. It’s one of the reasons why companies are beginning to implement chatbots more and more. Chatbots are a form of artificial intelligence (AI) that engage with website users via a messenger. Chatbots use data such as user information and behavior to personalize interactions. They are a great way to keep visitors engaged as they navigate your site by answering basic questions and providing assistance any hours of the day. Considering how popular online messengers are in general (Facebook Messenger alone has more than 1.2 billion monthly users), it should come as no surprise that chatbots are a form of customer service people appreciate. The following are some chatbot examples.

Types of Chatbots

When it comes to implementing a chatbot, it’s important to know that there two main types to choose from: a simple chatbot and a smart chatbot. The following is a brief rundown of their differences:

  • Simple Chatbots – Simple chatbots work by implementing a series of commands written by the developer based on pre-written keywords. Basically, the chatbot will only understand a user query if it contains one of these pre-written keywords. If a user engages with the chatbot but doesn’t use any of these keywords, it will automatically respond with something like “I do not understand.” It’s a very basic chatbot, but it can still be useful for answering simple questions.
  • Smart Chatbots – Smart chatbots use AI to communicate to users. Instead of replying to user queries and responses with pre-prepared answers, a smart chatbot will respond with appropriate suggestions on the topic. The words of the user will also be recorded for additional data.

How Major Brands Use Chatbots

Now that you have a better understanding of what chatbots are, the following are a few examples of how some of the more well-known companies have adapted chatbots and why they have been so effective for them:

  • Adobe – The Adobe chatbot helps users troubleshoot issues by responding to questions with links to pages that contain the solutions. It’s a no-frills chatbot, but it’s one that users can rely on when they have questions or issues.
  • Arsenal FC – The London based Arsenal soccer team has a chatbot that provides users with real-time updates about ongoing games. It is useful for anyone who can’t catch the game on TV. Their chatbot also provides information about upcoming games, team line-ups, and team-related news.
  • Universal Studios – The chatbot used by Universal Studios in hugely helpful in a number of ways. First, it can provide a significant amount of information while users are at one of their parks, such as where the nearest restroom is or what the wait times are for certain rides in real time. It also gives users the chance to speak with a human representative if the chatbot can’t provide the answer they’re looking for.
  • Dominos – Dominos lets its customers order food through its chatbot. It’s like someone is taking their order over text. The chatbot asks customers what they want and will follow up with specific questions about customization options. It’s particularly customer-friendly because customers don’t have to download or sign-up for anything. The chatbot can also save your preferences for future orders.

These few successful chatbot examples show just how helpful using chatbots can be, especially when it comes to improving your customer service.

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Brand Ambassador Programs

How Businesses Are Using Brand Ambassador Programs To Increase Brand Awareness And Trust

Generating brand awareness and building brand trust are two major marketing goals all businesses have. One of the most effective ways to achieve these goals is by encouraging loyal customers to increase brand awareness and trust on your behalf. This is because positive word-of-mouth can be incredibly powerful, and because consumers tend to trust one another when it comes to brand recommendations. As a result, many businesses have established brand ambassador programs in order to turn their loyal customers into official ambassadors.

What are Brand Ambassadors?

Brand ambassadors are consumers who work closely with you to advocate your brand. Companies generally choose loyal customers who already have a history recommending your brand, and also have some online influence. Someone with tens of thousands of followers on Instagram is going to be more effective as a brand ambassador than someone who only has LinkedIn and a handful of connections.

Having brand ambassadors can influence their followers by recommending your products or services, incite conversations about your brand, and create content on your behalf. For example, a brand ambassador on Instagram might post a picture wearing a jacket your company sells.

To take advantage of brand ambassadors, you’ll want to establish a brand ambassador program. You’ll need to do a lot of research to identify individuals who will make good brand ambassadors. Consider making the program membership exclusive. People are more likely to take their brand ambassadorship seriously if they know that not just anyone can be one of your brand ambassadors. Additionally, you’ll need to provide some sort of compensation, whether you actually pay them or you give them free products. Many companies will provide their brand ambassadors with new products before they’re even available to the masses.

Examples of Successful Brand Ambassador Programs

The following are some of the most successful brand ambassador programs launched by some of the biggest companies:

• Red Bull – Red Bull’s brand ambassador program is called the Wings Team. They focus on students who have an exciting lifestyle to turn their brand into a lifestyle brand. Because their ambassadors are students, they are able to reach a college audience much more effectively.
• Lululemon – Lululemon essentially uses its brand ambassador program to sponsor local athletes, yoga instructors, and influencers. They provide incentive by partnering with their ambassadors to support their local philanthropic projects and initiatives.
• American Express – American Express has a brand ambassador program filled with social media influencers. They target travel and lifestyle influencers in particular since they showcase a luxurious lifestyle — one that obviously benefits from the extensive use of a credit card. They not only showcase the use of their American Express credit cards, but the rewards that they can obtain from their regular use as well.

Even the biggest companies in the world recognize the value of a brand ambassador. If you have loyal customers, then you should encourage them to become brand ambassadors by implementing a brand ambassador program. Use these three examples as an inspiration to set up your own brand ambassador program today.

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7 Package Design Tips for Creating a Strong Brand

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand. When someone looks at the packaging of a product, even if it’s just a quick glance, you’ll want them to recognize it as an offering from your business, after all. The following are a few packaging design tips that will help with creating a strong brand:

1. Consider Form And Function

The look of your product’s packaging is certainly important–consumers are going to judge a book by its cover when it comes to most products and for good reason, the quality of a product’s packaging will reflect the quality of the product in most people’s minds. If you can’t put effort into your product’s packaging, how do they know you put any effort into the product itself? Of course, the packaging needs to be functional as well. It should keep the product safe and intact. If the packaging is completely based on helping the product look good but isn’t actually functional, it’s going to hurt your packaging design instead of helping it.

2. Be Clear and Concise

A brief glance at your product’s packaging should tell the consumer everything they need to know about the brand behind the product, what the product is, and what the product does. If they have to stop and inspect the package in order to figure out what it’s for, you’re in trouble. Make sure the content you display on your packaging is clear and concise. Don’t clutter your packaging with images and text either as this will only overwhelm the consumer and make it more difficult for them to figure out what your product is about.

3. Be Honest And Authentic

Don’t lie about your product by making outlandish claims on the packaging or by displaying images of the product that don’t accurately represent what’s inside the package. This will only hurt your long-term success. It’s important to be authentic as well. Although authenticity is something that’s difficult to define, it’s about sticking to your strengths and not trying to position your product or brand as something it’s not in an attempt to draw attention.

5 Package Design Trends for 2018

4. Use Colors Consistently

Consumers will associate the colors you use on your packaging with your brand, which is why you won’t want to stray far from the colors you use in your official branding. Try to stick to just two to three main colors for your packaging to prevent it from looking messy as well.

 

5. Choose Fonts Carefully

The fonts you choose should be in line with your overall brand. This means that if you use more minimal fonts and designs for your logo, website, and more, then using lavish cursive fonts for your packaging may not be the best idea. Additionally, don’t use more than two (three max) types of fonts. Too many fonts will make your packaging look cluttered. Two fonts that compliment one another will make your package design look more cohesive.

6. Consider Your Competition

Take a look at what your competitors are doing with their packaging. This can give you a good idea of what’s working. It can also ensure that you don’t create packaging that’s too similar to your competition. You want your product to stand out from other products, after all.package design

7. Keep Product Extension In Mind

You may add more products to the same product line, so you’ll want to make sure that your packaging has a flexible design so that you can reuse it with some minor alterations (such as a different color but the same overall design) for any new products in the same line that you release.

One of the elements you’ll want to focus on when implementing a strategy for creating a strong brand is the packaging you design for your products. Be sure to keep these package design tips in mind and you’ll likely see more success in creating a strong brand.

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5 Reasons to Use HubSpot

There are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is highly regarded as one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools:

1. HubSpot Functions As An All-In-One Marketing Platform

One of the biggest advantages of HubSpot is that it’s much easier to build a holistic marketing strategy because it allows you to do so many things. With it, you can monitor your contacts, nurture your leads, or track your performance. Not to mention that you can do all of this for the majority of your marketing strategies. This includes SEO, email marketing, CRM, content marketing, marketing automation, database management, and more.

Few marketing platforms are this comprehensive. Typically, businesses have to use multiple marketing tools to oversee their campaigns. Using HubSpot makes things easier, more efficient, and often less costly.

2. Use HubSpot To Create And Manage Your Contact Listwebsite redesign checklist

One of the big challenges facing many businesses is managing an unorganized database that’s not directly connected to their sales or marketing strategy. You can segment your contact list with HubSpot, ensuring that your contacts receive information that they want to engage with.

Because you’ll be able to manage all of your marketing efforts from the HubSpot platform, you’ll be able to segment your contacts based on where they are in the sales funnel. This makes it easier to nurture leads and identify which leads your sales team can engage with.

3. HubSpot Provides Excellent Reporting Features

The more control you have over being able to track the ins and outs of your campaign, the more accurately you’ll be able to judge your marketing strategies. This in turn will allow you to make more effective adjustments on the fly. HubSpot allows you to track and measure every aspect of your inbound marketing campaign by providing clear breakdowns of your social media strategies, blogging efforts, landing page success, email engagement, and much more.

In fact, their Reports Dashboard makes it easy to view these metrics at a glance. The dashboard offers the ability to see your overall performance data. You can even build custom reports that meet your company’s unique needs.

What Are The Benefits Of Using HubSpot Marketing Automation Tools?

4. HubSpot Is An Effective Long-Term Solution

HubSpot understands that most inbound marketing campaigns are long-term campaigns. As such, the marketing platform is built to oversee your campaigns over the long term. It’s scalable as well, so no matter how big your company’s marketing needs grow, HubSpot can handle them.

5. HubSpot Allows You To Obtain A Clear ROIartificial intelligence

It used to be a real challenge to determine what your ROI (return on investment) was for your inbound marketing campaign, especially if it was spread over multiple marketing platforms. HubSpot makes it easy to obtain a clear ROI for your entire inbound strategy due to it’s ability to track and measure every aspect of your campaign. This will allow you to make more financially motivated adjustments based on your marketing budget as well.

As you can see, HubSpot addresses a number of different aspects of creating and managing an inbound marketing campaign in an efficient manner. With all its features and general ease-of-use, there are few marketing tools that can offer what HubSpot offers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
brand marketing

4 Tips For Creating a Successful Visual Identity

Your visual identity is different than your brand identity–but your visual identity does play a part in helping to create your overall brand identity. It’s the visual branding elements that help to create the specific feeling and experience you’re trying to invoke from your brand and includes everything from your logo to the images you use, the font of your text, the colors of your website, and more. The following are a few tips to help you create an effective visual identity:

1. Keep Your Audience In Mindattraction marketing

The point of your visuals should be to engage your audience and to connect with them. If you’re representing a funeral service, then a loud logo with bright colors is probably not going to do a good job of connecting with your audience. To ensure that the visual content you use is in line with who your audience is, make sure that you create your buyer personas first before you begin implementing a strategy for creating a visual identity.

2. Create A Logo That Supports Your Brand’s Core

The logo you create to represent your brand needs to represent its identity, it’s mission, and it’s business. You might have a really cool logo, but if it doesn’t do any of those things, then it’s a useless visual and a poor representation of your company. Take for example Amazon. Their logo is very simple, it’s just the letters “amazon.com.” However, there’s an orange arrow underneath pointing from the letter “A” to the letter “Z.” It’s visually showing that they have everything from A to Z on their site.

Logo Design Trends For 2018

3. Make Sure Your Visuals Are Consistent

To create a strong visual identity, your visuals need to be consistent throughout. For example, if you use yellows and blues in your logo, it’s going to be confusing if your website’s design elements focus mostly on shades of red. It may look good, but consumers won’t be able to tie these visual elements to your brand because they are too different from one another. This goes for other elements as well, such as text. If you are using different fonts throughout your website, it will weaken your visual identity. Pick one or two fonts that best represents your brand and stick with them.

4. Make Sure Your Visuals Are High Quality

It doesn’t matter how thought out your visuals are, how relevant they are to your audience, and how consistent they are if they aren’t of high quality. Poor quality images or visual content of low aesthetic value will leave a negative impression on your audience. If your visuals aren’t aesthetically pleasing, consumers are likely going to assume your products and/or services aren’t of much higher quality either.

These are a few tips that should help you create a visual identity that properly represents your brand and that connects with your target audience. A strong visual identity will help you to create a stronger brand identity, which will only help to increase your brand awareness and trust.

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visual storytelling

Visual Storytelling Trends That Will Shape The Future For Marketers

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Thanks to technological advances, we now have the power to captivate people by immersing them in stories, while blending fiction and reality. Here are some visual storytelling trends that will shape the future for marketers and everyone alike:

Never-Ending Stories

Have you ever had an experience that you didn’t want to end? Ever wonder why movie studios continue to reboot classic TV shows and movies? Well, never-ending stories are becoming increasingly in demand as people expect content, specifically stories in real-time 24 hours a day, 7 times a week. This trend has slowly taken shape on social media platforms where characters like Homer Simpson are tweeting to their millions of followers. This also explains why live-streaming apps that allow users to interact with personalities in real time like Meerkat and Periscope, are becoming more popular.

Mini-Ads

Let’s face it—given the current digital landscape, traditional advertising does not hold the same appeal it did a decade ago. Because of this, it’s no surprise that companies have considered new, innovative ways like mini-ads to connect with customers. Facebook plans to launch six-second ads that will give businesses and brands the opportunity to show a condensed version of their story to their target audience. This interesting format is a smart way to capture the audience’s attention given our short attention spans, which will drive a higher level of engagement.

Connective Storytelling/ Immersive Experience

Even though it seems like most people would prefer technology to human interaction given the amount of time we spend on our devices, they also want to connect and interact with others online, fictitious or real. The future of storytelling will go beyond solely connecting emotionally with characters—we now can put ourselves in their shoes. Different virtual reality experiences, like “Nerve” now allow people to experience what the movie character does in a movie like climb a high-rise or ride a skateboard.

Augmented Reality

AR is present everywhere whether its Facebook or Instagram and is fairly easy to program thanks to software like AR Kit for iOS 11. Given Pokémon Go’s success, this is no longer a trend we can put aside. Since people are constantly on their phones and are interested in experiences that go beyond 2D, the implementation of AR visual storytelling will increase and go beyond gaming, entering the magazine and news space.

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brand marketing strategy

Five Great Examples to Improve Brand Marketing Strategy Using Amazon Alexa

Amazon’s Echo is a voice-controlled home device that uses Alexa technology. Such devices are providing marketers new and exciting platforms to improve brand marketing strategy by better connecting with their customers and fans. Companies are using the voice-enabled platform to offer more creative and frequently updated content to their users. Learn from these brands that have timely adopted the new concepts of digital marketing and integrated artificial intelligence into their brand marketing strategy to listen to your customers’ needs and generate audio content that develops and fosters effective relationships.

1.    Digiday

You must be familiar with Digiday, a renowned portal for information on digital marketing industry. In just ninety seconds you can know the top marketing news while drinking your morning coffee, and through a human voice not a robotic one. Moreover, users can request Alexa to stream music through Spotify or order a ride through Uber.

2.    Giant Spoon

As a leading communications and market strategy agency, Giant Spoon distributes its personal content in innovative ways. It is fun and lighthearted and tends to capture the overall feel of this company.For instance, if you ask the company for brainstorming help, you may get a snarky response like: We are currently low on ideas, hire an influencer. This could be a good ice breaker before you start a meeting.

As voice has become the new frontier for many interactive experiences, a platform like Alexa provides brands a big opportunity to play differently in a new and exciting environment on a revolutionary canvas to enhance their brand marketing strategy.brand marketing strategy

3.    Web Analytics

If you want to evaluate your brand marketing strategy, analytics is must. If you want to know how your new marketing campaign is going,rather than accessing and going through Google Analytics reports, simply ask Alexa and it will pull the numbers and details for you. You can use both granular and broad queries to stay updated on real-time traffic data.

Are you a marketer? Here is an article with some helpful tips for Google Analytics

4.    The American Heart Association

Using Alexa you can ask AHA how you can perform CPR to get a step-by-stepwalkthrough, or know the important warning signs of a heart attack or stroke. This is another example of how you can provide value or benefits to your audience through a voice-enabled platform.

5.    GoodNes

Nestlé has introduced Amazon Alexa customers to a unique and convenient visual and voice browsing experience with the launch of its GoodNes skill for Alexa. With an Alexa device, consumers can now improve their cooking experience using voice instructions as well as a visual guide that lets users see and hear recipe steps in the paired web browser. It also provides them access to valuable nutritional information, fun facts, ingredients, and useful how-to videos especially designed to help them learn new cooking recipes and techniques.

You can find the GoodNes voice-assisted skill in the Alexa store. Once you enable the skill, you can link your account with your email to get a link to the unique visual guide. This visual guide is fully compatible with Safari and Chrome web browsers on laptops, tablets, and desktop computers.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND

What’s New With Google: How Your Web Page Speed Effects Your SEO and Adwords Performance

Speed has always been a factor in defining both organic rankings and AdWords Quality Score. However, Google’s most recent change, which comes into effect in July, shifts this focus somewhat; speed will now be a key ranking factor in mobile searches.

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings.

The Importance of Testing Site Speed

The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed. Most of the tools that are available to test speeds are free and do not require administrator access to the website in question. That means that companies can check their competitors’ sites as well as their own.

Adjusting Mobile SEO Strategy for Google’s Speed Update

The benefit of Google announcing the change six-months before it comes into effect is that it gives companies time to undertake the necessary checks and make appropriate changes.

One such change that companies should consider is switching to Accelerated Mobile Pages (AMP). An AMP works by altering the source code of the website, thus directing the standard HTML page to a minimalist version of itself, the hosted AMP page. As AMPs are still so rare, they load exceptionally quickly. In initial Google testing, AMPs reduced load time up to 85%.

Click here to find out how to measure your audience with Google Analytics

Local search should not be ignored, either. A Google Mobile Moments Study revealed that 40% of mobile searches have local intent. Companies also need to be aware that mobile search engine users enter queries differently than desktop search engine users; mobile queries tend to be much shorter.

Leveraging Search Console is a fantastic way to check in on a site’s usability. Using the following options under “Crawl Errors” can make a significant difference to usability:

  • Smartphone tab – permits users to recognize any crawl errors that might be burdening their mobile pages
  • Fetch on Google – allows users to see how crawlers view the site and adjust accordingly
  • Mobile Usability report – tells users precisely which pages have mobile usability issues, as well as the nature of the issues.

How Will Google’s Speed Update Impact Your AdWords Account?

The Quality Score algorithm, the algorithm that determines how much users pay per click to serve an ad on the Search Network, is heavily influenced by landing page experience. If a company’s site does not load quickly and does not convey beneficial information, the company will either end up paying a premium or realize that they are unable to serve an ad at all.

The AdWords documentation recommends five ways to affect positive change regarding a site’s landing page experience:

  • Include relevant, compelling content
  • Be recognized as trustworthy
  • Make navigation simple and effective
  • Reduce load time
  • Make the website faster

In Conclusion

Failing to consider the new speed update will negatively affect a website’s ranking and, in turn, adversely impact the ROI of the business it showcases. AdWords users need to ensure they optimize for load time and landing page speed, and not just in terms of relevance. Companies should also contemplate making a move to AMP, ensure that their intent is on point, and make the most of the power of Search Console and page speed insights.

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marketing senior living

Telling Your Brand Story To Baby Boomers

The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the US population. That is a considerable market share and one that you can tap into by telling your brand story in a way that appeals specifically to this generation.

The Importance of Experience

How your customers think is influenced by their unique life story, current circumstances, environment, and worldview. It is also influenced by their experience and the wisdom they have gained as they have progressed through life. Your brand story needs to take these elements into account and reflect the knowledge, experience, and interests of this age group. Your brand story needs to use language in a way that celebrates this wealth of life experience.

However, just as importantly, your brand storytelling must reflect on the role that this wealth of experience plays in the changing buying habits of the Baby Boomer generation. Worldviews change as you age and gain new information and perspectives. These changing views reflect in how this customer segment process information, and how they make decisions about products and services.

Life becomes more about relationships, developing positive relationships in particular, rather than categories. Family, friends, and nostalgia, play a significant role in the decision-making process. Choices are not black and white and are more likely to be emotionally led.

Check out this similar article about Brand Storytelling

Changes in Storytelling Style

When considering how to tell your brand story to Baby Boomers, you also need to recognize that the changes are not just emotional, but also physical. As the brain ages and its functions change, you must adapt your storytelling to communicate efficiently with this generation. While the younger brain wants unambiguous, precise details and facts, the brain of this generation is more intuitive and emotionally led. It is also more attuned to sensory images, meaning that your storytelling needs to use words in a multi-sensory manner to create these pictures.

Metaphors are an essential part of this creative process. They aid in the brain’s comprehension of a subject and help to make it more vivid. If you cannot paint pictures with words and metaphors, you risk losing the customer’s focus and interest in your story.

Luckily for you as the storyteller, the Baby Boomer generation as a whole loves stories. So, the stronger the story, the more likely you are to attract Baby Boomers to your brand. However, your stories need to be emotionally charged. If it just contains line after line of facts and statistics, it will quickly lose its appeal. As with any customer segment, good writing, detailed characters, and engaging content also remain essential to reaching the Baby Boomer generation.

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How to Tell Your Brand Story and What It Means To Generation Z | Stevens Tate

When deciding on how to tell your brand story, your intended audiences are a key component in any decisions you make. A great deal of time and effort goes into developing your brand story, especially in relation to making it appealing to your core market segment. While many companies focus their efforts on attracting the buying power of millennials, there is another sector who have money to spend, but who expect very different things from the brands they choose.

This sector is, of course, Generation Z. This generation encompasses all those born from 1995 onwards. Generation Z accounts for 25.9% of the population of the United States; by far the largest percentage of any age group. Currently, analysts believe this generation has in the region of $44 billion in purchasing power, and by 2020 they will account for a third of the U. S. population, so they are undoubtedly worth paying attention to.

Appealing to Generation Z

This generation lives in a world where everyone can have their voice heard, thanks to social media, and particularly channels such as YouTube, with its vloggers, product testers, and social stories. Generation Z is firmly based online, with recent research suggesting that 28% of this generation wants to be reached via online ads, compared to just 16% of millennials.

Their continual connection to the online world also means that they are more likely to be moved to action by real people than they are by celebrities. They are, as most people were at that age, looking for products over experiences. However, the challenge your brand story faces is how to make the products you sell feel current and therefore appealing to this younger age group.

Just a Click Away

As well as changing perspectives to appeal to this generation, you need to change how your story is delivered. Generation Z is very much a one-click generation. If it takes more than that to access or share the story, they are not going to read it or pass it on to others. Your story needs to be shareable through channels such as YouTube, WhatsApp, and Instagram.

Moreover, it is not just about accessing the content; researchers believe you have an average of 8 seconds to capture the interest of this generation, once the content has been accessed. This is one of the reasons why audio / visual approaches to your story are essential.

Four social media platforms. Four different ways to advertise. Click here to learn more. 

Personal Products for Personal Experiences

While Generation Z is about the product rather than the experience that you are offering, they do want the product to provide a personal experience. This is where the more traditional approach to storytelling comes in, but using personas that they recognize – real people, in real situations, which they can imagine themselves in by buying your product.

While one could still use actors and showcase their lifestyles, using the YouTuber who Vlogs from his or her bedroom two streets over, could work even better with this generation because they seem more relatable to this younger audience.

Some Rules Still Apply

The differences between Generation Z and previous generations does not mean that you should throw all the rules out the window. High quality, consistent content is still a must when determining how to tell your brand story. Stories still need to have believable characters and situations. Your values, aims, and mission statement must again shine through; younger members of the Generation Z are also still under parental input, so, you need to bridge two or more generations with your approach.

However, you must tie all this together with a tech-savvy approach. Your brand story needs to encompass the online world in all its various forms. This generation uses different platforms for different activities, and you need to be able to tap into most of those if not all. Content that you provide for this generation needs to be in the form of micro-interactions; short snippets of mainly visual information, provided by someone that this generation recognizes and can relate to. Simple really, isn’t it?

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