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Are Keywords Still Required To Increase SEO Rankings?

April 27, 2018/in Articles, Blog, Directors, SEO /by Nicole Wagner

Although the use of keywords no longer has the power to increase SEO rankings the way they once did, they continue to play an important part in online marketing strategies.

SEO has evolved greatly over the years, to the point where it’s almost unrecognizable to what it was just a decade ago. Google has continuously updated its algorithm to make its search results more accurate and relevant, and they’ve cracked down on the abuse of keywords to artificially boost web rankings. These days, Google uses over 200 factors to determine search rankings; however, keywords still play a vital part. The following are three ways that keywords are still important to your SEO rankings:

Identify Relevancy

The use of high-quality keywords can help Google to identify what your content is about so that they can their SERP (search engine results page) more accurate. It’s important to use good keywords, such as long-tail keywords that are backed up by semantic keywords. This helps prevent Google from mistaking your use of keywords for similar keywords in subjects that are not the same.

For example, if you write a blog post about the best apples (as in the fruit) and your keyword is “how to choose the best apple,” Google might mistake this for the company Apple. Visitors who come to your site looking for information on new Apple computers are going to be annoyed and will leave immediately, thereby increasing your bounce rate, which will affect your rankings. The stronger your keywords are in regards to relevancy, the more accurately Google will rank your content.

Match User Intent

Knowing what your target audience is searching for will be very beneficial, not only in building your own keyword list to match their search queries, but to use those keywords in content created to match the user intent. Basically, the use of keywords and content created to match the user intent of the keywords your audience is using will put you in a greater position to fulfill their needs at whatever stage of the buying journey they are at. If they click on your page and it’s exactly what they’re looking for, they’re more likely to stay on your site for a longer period of time and to engage with your content, resulting in higher rankings.

Learn how to drive website conversions during each stage of the buyer’s journey!

Attract Higher Quality Leads

Overly broad keywords will bring in traffic, but it won’t necessarily be your target audience. Bringing in empty traffic doesn’t do anything for your site if your visitors don’t have interest in your brand. By using stronger keywords that are more specific, you’re more likely to attract visitors that match your buyer persona.

While you might think that doing this could limit your web traffic, this may not be true. More specific keywords are likely going to have less competition than broader keywords, which means you’ll have a much better chance at ranking higher. For example, you’re not going to rank very high for “apple” for obvious reasons, but you’re more likely to increase SEO rankings with a more specific keyword, such as “best tasting apples in Sacramento.”

Keywords aren’t the only thing that you should be focusing on as you attempt to increase SEO rankings, but they still play a very important part in your SEO strategy. In fact, although they may not be as defining a factor in your rankings as they once were, you could argue that they play an even more important part in your inbound marketing campaign as a whole. For more professional advice on how to create an effective SEO campaign, contact us at Stevens & Tate today.

How to Tell Your Brand Story and What It Means To Generation Z | Stevens Tate

March 20, 2018/in Articles, Brand Development, Directors /by Dan Gartlan

When deciding on how to tell your brand story, your intended audiences are a key component in any decisions you make. A great deal of time and effort goes into developing your brand story, especially in relation to making it appealing to your core market segment. While many companies focus their efforts on attracting the buying power of millennials, there is another sector who have money to spend, but who expect very different things from the brands they choose.

This sector is, of course, Generation Z. This generation encompasses all those born from 1995 onwards. Generation Z accounts for 25.9% of the population of the United States; by far the largest percentage of any age group. Currently, analysts believe this generation has in the region of $44 billion in purchasing power, and by 2020 they will account for a third of the U. S. population, so they are undoubtedly worth paying attention to.

Appealing to Generation Z

This generation lives in a world where everyone can have their voice heard, thanks to social media, and particularly channels such as YouTube, with its vloggers, product testers, and social stories. Generation Z is firmly based online, with recent research suggesting that 28% of this generation wants to be reached via online ads, compared to just 16% of millennials.

Their continual connection to the online world also means that they are more likely to be moved to action by real people than they are by celebrities. They are, as most people were at that age, looking for products over experiences. However, the challenge your brand story faces is how to make the products you sell feel current and therefore appealing to this younger age group.

Just a Click Away

As well as changing perspectives to appeal to this generation, you need to change how your story is delivered. Generation Z is very much a one-click generation. If it takes more than that to access or share the story, they are not going to read it or pass it on to others. Your story needs to be shareable through channels such as YouTube, WhatsApp, and Instagram.

Moreover, it is not just about accessing the content; researchers believe you have an average of 8 seconds to capture the interest of this generation, once the content has been accessed. This is one of the reasons why audio / visual approaches to your story are essential.

Four social media platforms. Four different ways to advertise. Click here to learn more.

Personal Products for Personal Experiences

While Generation Z is about the product rather than the experience that you are offering, they do want the product to provide a personal experience. This is where the more traditional approach to storytelling comes in, but using personas that they recognize – real people, in real situations, which they can imagine themselves in by buying your product.

While one could still use actors and showcase their lifestyles, using the YouTuber who Vlogs from his or her bedroom two streets over, could work even better with this generation because they seem more relatable to this younger audience.

Some Rules Still Apply

The differences between Generation Z and previous generations does not mean that you should throw all the rules out the window. High quality, consistent content is still a must when determining how to tell your brand story. Stories still need to have believable characters and situations. Your values, aims, and mission statement must again shine through; younger members of the Generation Z are also still under parental input, so, you need to bridge two or more generations with your approach.

However, you must tie all this together with a tech-savvy approach. Your brand story needs to encompass the online world in all its various forms. This generation uses different platforms for different activities, and you need to be able to tap into most of those if not all. Content that you provide for this generation needs to be in the form of micro-interactions; short snippets of mainly visual information, provided by someone that this generation recognizes and can relate to. Simple really, isn’t it?

What’s New With Google Analytics – How To Measure Your Audience

February 16, 2018/in Articles, Directors, News & Insights /by Nicole Wagner

Google Analytics is one of the main tools that you should be using to track audience metrics because of the in-depth information it provides as well as the regular updates that Google makes to the continually improve the program. In fact, Google has already implemented several upgrades this year that will help provide you with more data concerning your website’s visitors that allow for more comprehensive user reports. Learn what’s new with Google Analytics by checking out the following updates made in 2018 so far:

1. User-Focused Reporting

User-Focused Reporting is an update to the standard reporting provided by Google Analytics and can also be used in Lifetime Value, Cohort Analysis, and Active Users. The feature allows companies to look more closely at users who visit their websites multiple times instead of only being able to see the total number of sessions.

2. User Explorer

User Explorer is a feature that provides detailed information for the top 10,000 users dating back to 2016 based on the life of their cookies. This data, which includes metrics such as bounce rate, revenue, amount of sessions, the average duration of sessions and transactions, can be incredibly useful.

3. Audience Reporting

Audience Reporting is a feature that allows you to segment or target display campaigns in AdWords. Previously, there was no way to publish an Audiences Report in Google Analytics. This has changed with this update, allowing you to add them as a secondary dimension in custom reports, custom funnels and segments, thereby allowing marketers to view a cross-channel view of them.

4. Conversion Probability

Conversion Probability is one of the most useful new tools that can be used in Google Analytics. Basically, it uses the data a company has on its website visitors as well as on past conversions to make a prediction on how likely a user will be to convert in the future. The Conversion Probability feature designates users with a number between 1 and a 100, with 100 being the most likely to convert. Companies can use these numbers to identify which users are worth remarketing to.

Learn more about what’s new with Google here!

Knowing what’s new with Google makes it easier for companies to track helpful metrics, thereby giving them the opportunity to make more effective adjustments to their marketing strategies over the course of their campaigns. These are four of the updates that Google has made to its Analytics tool so far this year.

5 Package Design Trends for 2018

February 13, 2018/in Advertising Agency, Articles, Brand Development, Directors /by Mark Beebe

Change happens quickly, and if you are caught unawares, you could be left with packaging that is outdated and stale. Recognizing and incorporating the following package design trends into your packaging ensures that your packaging is modern and beneficial to your image.

1. Minimalism

Minimalism, the use of elegant, streamlined, and visually simple packaging, never really goes out of style. There are numerous ways to achieve a minimalistic look, including using bold typography contrasted with stark white backgrounds, splashes of color on clean backgrounds, or a basic arrangement of simple shapes. If you incorporate this year’s top colors, including pink, purple, and color of 2018 PANTONE® 18-3838 Ultra Violet, you can make your minimalistic design modern and timeless, without isolating or overwhelming the viewer.

2. Go Bold

Color has always played an integral part in developing packaging and this year is no different. Use bold colors to evoke emotional responses in potential consumers and, consequently, impact their buying decisions. So, the primary color you use in your package design has a significant psychological effect on those viewing it, and you should choose it carefully. Be bold, but choose colors that represent the personality of your brand.

3. Handwriting and Handmade

Many consumers are looking for environment-friendly and ethical goods, including homemade items. Homemade products also create an emotional connection with the consumer, often evoking warm memories and nostalgia. The handmade package feel can be achieved through careful package design that includes text that looks handwritten. However, it is essential to ensure that your writing is clear and readable. You do not want to confuse or inadvertently mislead consumers.

4. Whimsy

Most consumers love goods that evoke positive childhood memories, or that engage their inner child. Using fun visuals, bright colors, and fantastic illustrations, including hand-drawn logos, is a great way to engage such consumers. Whimsy makes people smile and feel happier, so when your product packaging incorporates whimsy, you are creating this joyful connection between your customer and your product.

5. Eco-friendly

Going green is the best way to gain new customers and keep returning ones. It is not enough for your product to have eco-friendly credentials though; your packaging has to as well. Using packaging materials that are eco-friendly, biodegradable, and locally sourced is a great place to start. However, your design must also shout eco-friendly. Using earth-based colors in your packaging is one step, as are the inks you use in printing and the amount of packaging you use.

Incorporating these package design trends into your packaging will benefit your business in 2018. However, it is also important to employ them in a way that maintains your individuality and ensures that you are instantly recognizable to your audience, so using the same color scheme as you use in the rest of your marketing can be a great start.

Top Graphic Design Trends for 2018

February 7, 2018/in Articles, Brand Development, Directors /by Terry Becker

With a substantial number of companies turning to the internet to market their businesses, it is harder to stand out from the crowd than ever before. However, knowing the graphic design trends that are most likely to occur in 2018 can put you ahead of the game.

1. Color Is Key

The key aspect of all elements of graphic design in 2018 is color – from multiple brand color schemes to the return of color gradients and the use of unusual color combinations. The colors you choose this year could make or break your web presence. The multiple brand color approach is already being piloted by companies like Dropbox. Rather than change their familiar and instantly recognizable logo, they introduced a new range of official brand colors including pink and purple, which are set to be central colors in design this year. It is worth noting that color of 2018 is PANTONE® 18-3838 Ultra Violet.

2. Image Authenticity

There has been a move away from stock images over the past few years, with businesses realizing that visitors and customers wanted and trusted authenticity. This move will increase this year with the winning pictures being carefully chosen, purposefully created, and impactful. Images that include photos of real people, which are really connected to your company are going to be essential, especially when it comes to your social media presence.

3. Think Fonts

In your written content, the focus of your font choice needs to be on providing a quality reading experience. However, the fonts you use in your design have multiple other purposes. One of these is to encourage an individual to stop scrolling and find out what you are all about. Graphic design trends for 2018 include using handwritten and bold fonts to create eye-catching features. Of course, color comes in here as well; fonts can be colorful, as long as the color engages and intrigues your visitor.

4. Getting to Grips with GIFs

GIFs are quite literally everywhere. While they are great fun, it is hard to see how they can be used seriously within your graphic design. However, while the GIFs you regularly share on your personal social media may not be right for the job, it is possible to create them specifically for your needs, website style, and your customer segment.

5. Brutalism Bares All

Although brutalism has been around for a while, it is set to be one of the significant graphic design trends of 2018. Clear lines, bold yet limited colors, and functional typefaces are at the heart of this approach. This striped-back approach does not work for everyone, and it needs to be used carefully, with the question, “Does this fit my brand story?” being repeatedly asked during the design process. Websites that use the brutalist style well include EPIC Ireland, particularly in their headers and menus; Fake Music; and Tennent Brown Architects.

From bright colors and 3D modeling to brutalism and flat graphics, if the trends of 2018 tell you anything, it is that there is no one right way to stand out from the crowd. It is about choosing the typography, color palette, and design approach that best encapsulate your brand, its image, and its story.

Logo Design Trends For 2018

February 2, 2018/in Advertising Agency, Articles, Brand Development, Directors /by Mark Beebe

Your business logo encapsulates your business. In one simple graphic, your potential customers learn everything they need to know about you. Logo design done right embodies your brand, makes you instantly recognizable, and creates a timeless appeal.

One of the critical mistakes that businesses of all sizes make when designing their logo is following the wrong trends. Another is following trends too tightly, and not adding that spark that makes them stand out from the crowd. Do you remember when everyone decided to include pixilated images in their logo? But, can you name any of the individual companies that tried that?

One of the key trends for logo design in 2018, is designing with social media in mind. Logos on social media need to be short, punchy, and fit neatly into a square field. That does not mean that square logos are the way forward; it just means that the finished logo should fit, and be visually balanced, within a square.

Considering Context

Designing your logo is not just about the logo itself, but also how it is presented to your potential audience. One trend that is gaining momentum, and which is likely to continue to do so into 2018, is placing your logo in a real-world context. That includes ideas such as showing the logo on wall signage, business cards, and stationery. Taking this approach creates a visual link with the audience, so when they then see your signage with your logo, they automatically think back to what they have seen, and read about that logo and therefore that brand.

Mindful Monograms

Monograms and single letter logos are ideal for social media. They play on a classic idea that has been placed on everything from letterheads to cufflinks for centuries. However, it can be challenging to make monograms and letter logos unique. If you are going to use your business initials to create your monogram, then be watchful of unintended words, shapes, and puns that can be created.

Making this type of logo stand out, and say something meaningful about your brand, can also be difficult. Colors, shapes, letter styles, and letter combinations need to be well chosen to ensure that you do not create a logo that looks just like everyone else’s.

Going Back to Basics

Logos that include geometric shapes and clean lines are set to be on trend in 2018. These logo designs come back into favor regularly because they are, when done right, elegant and timeless. However, you need to avoid these types of logos becoming over simplistic and boring. You also need to ensure that your logo design stands out; after all, there are only so many shapes and shape combinations that can be used to create a geometric design.

Bringing Back Color

Working in a digital medium gives you unprecedented access to colors in tones and shades that have been near impossible to create or show in a logo before. This is one of the reasons why there has been a surge towards brightly colored logos. However, when using color, it is not enough to just use blocks of bright, intense colors. To stand out, your logo design needs to consider intensity, saturation, shades, fading, and mixing of colors. Moreover, the colors you use must still reflect your business and its brand.

Logo design trends are there to guide you in creating the perfect logo. However, the focus of your logo design must remain on designing a logo that represents your business positively and makes you both visible and memorable.

Why Marketing Automation Is Important In Senior Living Today

January 25, 2018/in Articles, Directors, Senior Living Marketing /by Dan Gartlan

Experienced industry marketers have pointed out that marketing automation is the next generation of senior living marketing strategy. Without automation, senior living sales teams are missing opportunities to reach potential clients and key decision-makers. And that affects your bottom line.

Marketing automation offers insights into the behaviours, interests, and needs of individual leads. That kind of information is critical when your sales team is trying to convert a lead into a move-in. If your sales team knows exactly what the lead wants, converting that person becomes much easier.

Why Automation Helps Increase Conversions:

You Can Personalize Your Communication

By tracking what your website visitors request about your property off your website, you can follow where that lead is at in their buying process. The more touchpoints you offer on your website, the more data you can obtain from your prospect. And that data makes it possible to market back to them on a personal level. This type of personalized communication makes a real difference in senior living marketing.

Why Inbound Marketing Solutions Are Integral To Your Success

Move Your Prospects Through The Sales Process Faster

Helps seniors move through the sales process faster. Seniors, as well as their adult children, love to get timely responses to questions and content. Automation makes this easier by engaging interested seniors with relevant content and gauging their responses. Quick engagement with high-quality information will help the lead reach the decision point faster. And that is critical in senior living marketing these days.

Allows You To Nurture Your Leads To A Close

It is more than likely your prospect is looking at more than one senior living community. A carefully crafted set of emails will help to keep your brand top of mind and educate your prospect on your unique selling points. This helps nurture the lead further down the sales funnel. As they reach the decision-making point, you can provide targeted information and the option of contacting a salesperson to talk further.

Provides Critical Insights into Individual Leads

Marketing automation software can track what web pages a lead has the most interest in and which offers they signed up for. This information offers critical insights into what is of most interest to the lead. One lead might be interested in a small single bedroom apartment and the social programs. Another lead might be interested in a larger unit and what healthcare services are available. The sales team can use these details in making their pitches and converting a lead into a move-in.

The power of marketing automation is the ability to gather information and nurture leads through the sales process. Then, the sales team can leverage and gather information to convert the sales-qualified lead into a paying resident. Making this critical link between marketing and sales is why marketing automation is so critical in the senior living market today.

PPC Landing Pages and Other Trends You Should Know in 2018

January 23, 2018/in Articles, Directors, Marketing Strategy, Social Media /by Nicole Wagner

As 2017 draws to a close, another exciting and interesting year of PPC marketing will conclude soon. PPC landing pages still hold strong, but the other trends in pay per click marketing are worth analyzing as well. That also means it is time to anticipate the future landscape and direction of paid search, with some help of the smartest guys in the industry. Voice search and artificial intelligence were two of the hottest topics in 2017, and it is likely that we will hear plenty more about them in the next year, as well as PPC landing pages.

In 2018, Ilya Cherepakhin predicts that PPC marketers will get pushed on two important fronts. They will unleash the intelligence and power of audience management and make inroads into voice search. Although there are other challenges, such as smart bidding automation, multi-channel attribution and cross-device analytics, he contends that voice search and audience management are likely to open up bigger frontiers for success, besides the good old PPC landing pages.

Voice search, though still evolving, cannot be overlooked. Marketers will have to rethink and devise new strategies for natural presence and PPC. This is because voice technology will tap into a considerably different kind of user behavior compared to that of an average mobile user. The use of existing mobile search technique will not be enough. It would be essential to have new and more relevant marketing objectives, reconsider the type of products and services that are more suitable for voice users, and come up with better mobile experiences for these users.

Artificial intelligence (AI) has been a buzzword in the current year. In 2018, it will become an even bigger element of marketing workflows. A lot has been said about Google introducing the use of AI for both conversion optimization and attribution modeling. However, over the course of 2018, use of Google’s AI is expected to skyrocket. Many bid management platforms have started to adopt artificial intelligence into their algorithms too.

Check out this article about Video Marketing

Although AI is driving better performance and outcomes, it is important to keep in mind that at the end of the day, human interaction is very crucial. Over-reliance on AI can lead to a few big shakeups. In 2018, we can continue to anticipate more improvements in the automation of PPC fueled by more sophisticated artificial intelligence and machine learning. What experts find most exciting probably is that PPC advertisers will have much more options compared to the past to leverage the technology. This is because it is getting integrated into many third-party tools.

It is also expected that more marketers will add long-tail keywords in their search account, and strive to better understand if there is sufficient difference between regular text searches and voice search to justify additional builds. Although experts guess that there would only be relatively small gains, plenty of marketers expect the incremental gains will make it easier for them to attain their 2018 goals.

According to Jeff Baum, an important trend for many PPC marketers to concentrate on in 2018 will be the adoption of machine learning. With upgrade to its ad rotation settings, smart bidding technologies, and the roll out of numerous smart display campaigns, Google has indicated that machine learning will be crucial for improving performance.

Meet The Newest Generation Of Homebuyers- Gen Z

January 19, 2018/in Articles, Directors, Homebuilder Marketing /by Nicole Wagner

A new generation is starting to make its presence known. That is Generation Z. They are entering the real estate market in growing numbers. Most are currently renting, but a growing number are looking to move into home ownership. Real estate professionals need to understand this new generation of homebuyers.

What Defines Generation Z?

Generation Z is defined as those born between 1995 and 2010. They are the generation that grew up with the Internet being common place. Currently, they are over 66 million strong, making them over 20% of the American population. This generation is ethnically and racially diverse. They are also the first generation to grow up with Internet access being the norm.

Home Builder Marketing Tips To Drive Traffic And Sales

They want to own a home. Generation Z, like the generations older than them, think that home ownership is a major part of the American Dream. What makes them different is that many of them are looking to move to home ownership at a rapid rate, though their income levels are still at entry level figures. This drive to own a home is focusing many of them to prepare for home ownership early.
They want to belong to a community. Members of Generation Z love to have shared amenities. They like being part of communities. In fact, a full third of them are very involved with their community or neighborhood. This need to belong to a community is going to influence the neighborhoods they choose and the amenities they want.
They use social networking in the home buying process. This goes back to being the most technology connected generation. When looking for a home, to rent or own, they turn to their family and friends for help. They share the search process with friends and roommates at rates not seen in other generations. This shows why tapping into social networks is critical for tapping into this generation as homebuyers.

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

They rent in smaller buildings. The reason for this trend is not completely obvious. However, some real estate experts speculate that it relates back to the need of many Generation X members to be part of their community. A smaller building offers better chances to meet neighbors and build relationships.
They use the Internet to do research and to put in rental applications. This is a natural extension of their social networking and comfort with technology. They “google” everything. Gen Z wants to put in applications online and they don’t want to have to go into an office to do it. They learn what they want from the Internet and use that information to make decisions on where they live.

Want more Real Estate Marketing Resources? Click here!

Generation Z is starting to make their presence known as homebuyers. Their impact is going to be even stronger in the coming years. Learning what matters to this generation is the first step in helping them become homeowners, whether now or in the next few years.

How Pop Culture Creates Creative Marketing Solutions

January 3, 2018/in Articles, Directors /by Dan Gartlan

If there is one thing that marketers know how to do really well, it’s write blogs. We do research, look at trends, write our findings, and publish them for the world to see. After publishing a number of articles we noticed that one of them did really well. “Four Things You Can Learn About Real Estate Marketing From Bon Jovi” Is one of the most viewed blog articles on our website. Aside from being a well-written article with profound insight, I was wondering if there was any other reason this article drew a considerable amount of online traffic. There is only one reason I can think of for this.

People know and care about Bon Jovi, which made them curious about what the article had to say. Today, there are more brands, franchises, and celebrities to talk about than ever before. It’s time we start using them to our advantage. This article explores how the world of pop culture presents creative marketing solutions for anyone who wants to increase their online traffic with their online blog.

Read one of our Creative Marketing Solutions from pop culture: “Four Things You Can Learn About Real Estate Marketing From Bon Jovi”

Lions And Tigers And Bears? Nope. Zombies.

For the last decade or so, zombies have become a pervasive part of American culture. The Walking Dead is one of the most popular shows on television. There are countless articles about zombies online, including this one that explains why a zombie apocalypse could actually happen, and Canada’s parliament even discussed the possibility of a zombie apocalypse on the parliament floor. Whether it’s just fun to think about or an excuse to hoard hundreds of cans of tomato soup in your basement, people talk about zombies.

Even without seeing a specific movie the concept of zombies is pretty universal. Why not incorporate this into your writing? We know that if someone is already interested in a topic or has prior knowledge on a subject they are more likely to click on links pertaining to that subject. So don’t feel ashamed, write about zombies, super heroes, even vampires! By having some fun with your writing you will be surprised at what kind of reaction you will get out of your readers. (Note: If you choose to write about vampires, do not write about the sparkling ones. You’ve been warned.)

Marvel At Your Writing.

There was once a time when comic books, and the people who read them, were seen as nerdy or stupid. Look at any movie from the 80’s. What was the easiest way to convey to the audience that a child was a social outcast? Make the kid read a comic. BOOM! Audience knows this kid is weird and awkward but he probably has a heart of gold because the kid is also the main character. Fast forward to 2017 where 16 Marvel films have grossed over 10 billion dollars worldwide and you will know that times have changed.

Today, comic books aren’t seen as nerdy or lame because everybody is watching and loving these films. With so many movies full of allusions to rich, decades old backstories along with pop culture references and endless Stan Lee cameos, these movies are fun to watch and even more fun to talk about. Take advantage of that! Whatever you end up writing about though, make it relate back your field of expertise. Otherwise people won’t read your blog in a way that supports your business. For example, if you do opinion pieces on politics you could write something like… “Why ‘Captain America: Civil War’ Is A Metaphor Of Today’s Political Divide.” Actually, don’t write that. I like that one. Write your own article!

Take Advice from Jean-Luc Picard: Engage!

One of the best things about pop culture is that EVERYONE has an opinion on something. Which Batman is your favorite (Ben Affleck. Obviously), what was the best Lord of the Rings Film (Fellowship), and did Han really shoot first (Yes. Yes he did)? The thing about opinions is that they can’t be proven one way or another, but that doesn’t stop people from sharing theirs. So if you post an article about why Indiana Jones could beat Bruce Lee in a fight, expect someone to disagree with you. When they do, have a friendly argument about it. These back-and-forth exchanges are interesting to both the commenter and other visitors who may engage in the conversation themself.

If, through these discussions you become inspired with a new idea, or decide that your original article was wrong, write a new article! You can even tag the commenter who inspired your new article. This gives you an air of genuineness and will further encourage other readers to comment. The point is, people reading your articles want to be more informed, but they also want to be entertained. That doesn’t have to stop when the article is finished. So keep making your content with your visitors in mind. This will encourage you to write content that keeps brining people back for more.

Whatever industry you happen to be in, these creative marketing solutions should be able to help you increase your online traffic. There is an endless number of ways to talk about any subject, so let your creativity run wild. If we can write an article about Jon Bon Jovi that relates to real estate marketing then you should be able to discuss almost any topic there is. Whatever you end up writing about, just remember; your article should be fun, relevant, and engaging so people keep coming back to your website to see what you have to say next.