5 Unique Household Packaging Designs You’ll Never Expect

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Mark Beebe | October 23, 2013 | Stevens & Tate

Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales. You could put every piece of product in a brown box and call it a day; this is why product packaging takes much deliberation and creativity to get it perfect. Who knows, maybe the packaging alone could be the driving force of the sale. Read more

Are Smart Phones Making Us Dumb?

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Mark Beebe | September 18, 2013 | Stevens and Tate

As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this blog off with a few deadly facts:

  1. In 2011, 3,331 people were killed in crashes involving a distracted driver, compared to 3,267 in 2010. An additional, 387,000 people were injured in motor vehicle crashes involving a distracted driver, compared to 416,000 injured in 2010.
  2. As of December 2012, 171.3 billion text messages were sent in the US (includes PR, the Territories, and Guam) every month. (CTIA)
  3. At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. (NOPUS)
  4. Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent-at 55 mph-of driving the length of an entire football field, blind. (VTTI)

A quarter of teens respond to a text message once or more every time they drive. 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. (UMTRI) Read more

Did The Tivo Revolution Destroy The Metric System?

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Remember the big THREE…CBS, NBC, and ABC?

These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games later ESPN has managed to own this brand. But this is still a simple metric to watch.Right?

ESPN’s third season of Monday Night Football was the most watched series on cable television in 2008. It set an all-time cable viewership record for the third straight year and drew the year’s three biggest cable household audiences and 13 of the top 15. In three seasons on ESPN, Monday Night Football has registered seven of the top 10 all-time biggest household audiences in cable history, led by the Eagles-Cowboys telecast on 9/15/08, which attracted cable’s largest household audience ever (an average of 12,953,000 homes).

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When In the Windy City, Do as the Chicagoans Do.

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There is something to be said for Chicago natives. For as much as we hate the city sometimes, we love it twice as much.

Saying where you’re from comes with a sense of dignity unique to the Windy City. Your El stop is a badge of honor. The Sears Tower will always be the Sears Tower and Comiskey will never be called “The Cell.” We laugh when people get confused over the concept of neighborhoods, and pride ourselves even more on the one we call home. We stay away from Navy Pier like the plague and will never be caught dead taking reflection pictures with the Bean—again.

To natives, Chicago is more than a city. It’s home.

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Will Apple’s iTunes Radio Put a Lock on Pandora’s Box?

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Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly to Pandora, but will harness the data accumulated through the user’s iTunes account in order to see what music the listener currently likes, has liked in the past, and takes both into account when selecting new music for them.

Unlike Pandora, iTunes Radio will feature the ability to “tune” each station selection based on whether the listener wants more of the music to be familiar or new to the—a feature foreign to Pandora listeners.

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In Life and Advertising, Can Less Be More?

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We are busy. Everyone is busy. Each of us manages many different tasks throughout the day, but how often do we pause to think about what we’re really doing? Are we just checking things off our never-ending To Do list, or are we engaging mindfully in actions that will bring us closer to our goals? As we approach the second half of 2013, I am looking at our company’s goals and asking, Are the sales and marketing activities we are engaging in leading to positive future indicators, driving results, and ultimately winning sales? Read more

The Biggest Marketing in the History of Marketing is to get you relaxed

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So a common conversation I hear often begins with “Does marketing work”?

If marketing didn’t work, how did you know about the new shows or movies coming out? What signaled you that the new iPad minis were shipping? Marketing is everywhere from bands to what telephone service you choose.

But in my estimation the greatest marketing out there is that of alcohol. Think about how 90% of adult Americans believe a party must include alcohol. Did you not have fun at your seventh grade birthday party? How did that culture shift happen over time?

Placement, Placement, Placement

We could discuss the last 100 years but for the purpose of this blog, I want to look at a snapshot of today. Alcohol is everywhere, in ads,radio, on television, but more importantly, the product placement of every television show, movie which confirms that alcohol must be present in order to have a “great” party or to have a great meal. Do you know the billions SPENT on that placement is assuring your mind that it’s okay to drink BECAUSE everyone else is doing it? Read more

Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?

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Have you heard about the Veronica Mars Kickstarter miracle? In just 11 hours, the ever-loyal fan-base of the cancelled show guaranteed that their favorite adult Nancy Drew-esque sleuth would return, this time to the big screen, to the tune of $2 million. The excitement for some is palpable. What exactly is crowdfunding? Is this the sign of a new way of doing things?

According to Wikipedia, crowdfunding is  “the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding,motion picture promotion, free software development, inventions development, scientific research,and civic projects.” Kickstarter is one of many burgeoning crowdfunding websites that have appeared on the internet in the last few years. And while the Veronica Mars Kickstarter project is not the first of its kind (there are 31 crowdfunded films currently showing at SXSW), the sheer amount of money raised speaks volumes for the power of the voice of “the people.”

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5 Keys to Successful Social Media Marketing Campaigns

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There are no hard and fast rules for social media marketing campaigns. What works well for one company could fail magnificently for another. Searching for sure-fire techniques is like searching for Amelia Earhardt, answers are out there, but they’re just really hard to find. You want buzz. You want a unique message that says, “This is our brand. This is who we are.” You want visitors to become fans and fans to become customers. This is a great key to attraction marketing.

After analyzing some of the most notable social media marketing campaigns of 2012, we’ve come up with what we think are 5 keys to creating your own social media success story.

1. Have a Cause and Make it Fun

Some of the most successful campaigns of 2012 had a pay-it-forward vibe. Take for example the partnership between Levi’s and Water.org. Levi’s created a Facebook game to educate fans about water conservation. The better users were at the game and the more they shared it through other social media channels, the more liters of water were unlocked. Once the combined total reached the goal of 200 million liters, Levi’s would donate $250,000 to help Water.org

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The Marketing Lesson of Lance Armstrong

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Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed.

Let me put it in perspective:

  • 34 million watched Bill and Hillary Clinton in regards to Gennifer Flowers accusations.
  • 48.5 million watched Monica Lewinsky with Barbara Walters.
  • 5 million watched Mel Gibson state he was ashamed of his anti-semitic remarks.
  • 10 million watched LeBron James announce he was leaving Cleveland for Miami.
  • And on January 17, 2013- 3.2 million people watched Lance Armstrong admit the truth.

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