Top 10+ Ways to Maximize Your Inbound Marketing Strategy

Powerful Call-to-Action Phrases to Increase Clicks

October 21, 2022/in Articles, Brand Development, Directors, Marketing Strategy /by Nicole Wagner

Are you looking to increase your conversion rate? Call to action phrases are an essential part of the conversion process, but what kinds of call-to-actions should you put on your website? CTAs should be simple yet effective, and catch the attention of your visitors.

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though. As a marketer, think of what strikes you as a buyer: emotion.

Humans are oddly emotional creatures and are the only ones that tie those emotions to money hence making many of their purchases subject to the emotions invoked by marketing which is exactly why call to action phrases are so important. This isn’t a secret to marketers either, but leveraging that knowledge and coupling it with your brand’s content can be a little tricky.

Call to Action Phrase Building Tips

CTAs can be as simple as “click here” and “download now,” but can have an infinitely more powerful meaning by adding a few simple words and giving the reader the benefit of what they are getting from the offer.

Include a possessive determiner such as “your.” The possessive aspect of the CTA makes the reader feel as though that piece of content or your offer is already theirs to be had and in their back pocket.
Briefly outline the benefit of the content. Add what your website visitor gets from clicking your CTA. This almost acts as a miniature landing page. For example, instead of saying “click here” use a phrase like “click here for your free white paper.”
Use action words and urgency to encourage clicks. “Limited downloads,” “limited time,” and words such as “now” and “quickly” will enhance the sense of urgency for your users to click on your brand’s CTAs.

Actionable Call to Action Phrases

Actionable CTAs leverage words like “now,” “here,” “click,” etc. Actionable CTAs use an action word to draw the reader into the CTA which gives them that emotional sense of action and satisfies that human demand for immediate satisfaction. Getting content “now” versus “get it in a week” will certainly drive more clicks onto your CTAs.

Keeping in mind some of the tips above, let’s take a look at how using actionable words can make a simple CTA far more powerful. We’ve bolded some of those key terms, but have a little fun. Remove some of the bolded items and see what that does to the phrase. Keep in mind that you can insert any content type or offer in the brackets to fit your brand. Here are a few examples of actionable CTAs:

Download Your [Content] Now
Click Here for Your Free [Content]
Join Now and [Get 30 Days Free]
Download Your Free [Content] Here
Start Getting Your Free [Content] by Clicking Here Now
Click Here for Details About the Best [Service/Product] for Your Company

5 Types of Landing Pages To Increase Your Lead Conversion Rate

Urgent Call to Action Phrases

For most of us, the essence of time can very well be the thing that either helps us make a decision or turns our “eventually” into never. Your buyers are the same way, and giving them a little nudge into a sense of urgency can be just what they need to click your CTA, capitalize on your content, and ultimately buy what you’ve got up for offer. Adding some personal touches (in the right context) can further drive that sense of urgency for your buyer.

Limited time offers, limited time discounts, first time buyer discounts, and limited supply all tend to push buyers a little closer to the buy button in their shopping cart and can be great ways to improve your CTAs. In the case of content and CTAs where the downloads themselves are free, your prospective buyer has virtually nothing to lose. Here are a few urgent call to action phrases that are sure to light the proverbial fire under your buyer and increase clicks:

Download Your [Content] While Supplies Last
Act Quickly Limited Downloads Available
Hurry, This Free [Content] Offer Expires Soon
Secure Your Spot Today! Limited Spots Available
Only X Days Remaining to [Sign Up, Download, Attend]
Take Advantage of this Limited [Content] Today Only
I Urge You to Download this Limited Time Offer

Want to learn more about how to attract more leads? Click here to learn about Attraction Marketing!

Exclusive Call to Action Phrases

Adding urgency to a call to action phrase can sometimes seem a little pushy, especially to some C-level managers and business owners, but there is another equally crafty way to make your CTAs appealing to your target audience: exclusivity. Exclusive offers give readers the feeling that they are a part of or at least offered a deal that no one else is in on.

We see these sort of lead generation tactics across multiple retail platforms where deals are both confined to time and exclusive to members only. Whether or not your particular brand is a retailer or not we, as consumers, have been trained to jump on those exclusive offers available only to the elite. This can work with your CTAs as well. Here are some useful exclusive CTA phrases:

Join Our Mailing List and Get Exclusive Content
This Offer is Only For Our Subscribers
Sign Up for Exclusive Offers only Available to Subscribers
Request an Invitation to [Join, Sign Up, Get Content]
This [Content, Offer] is Only Available to [Subscribers, Members]
Download Now for Exclusive Access

Responsive Call to Action Phrases

Naturally, every call to action you create should have an overall goal of generating a response from your target buyer and while practically any of these CTA phrases we’ve outlined could be categorized as either “actionable” or “responsive” we think that it’s best to separate the two factions. Actionable CTAs lead users towards a specific action such as clicking, downloading, subscribing, etc. whereas responsive CTAs invoke a sense of two-way conversation.

With that said, the CTA phrases below will elicit a response from your potential lead: think feedback, a reply, or a point of contact. These types of CTA phrases should hopefully open up a dialogue between you and your potential buyer and give them an opportunity to start the conversation. Here are a few examples of responsive CTAs:

Talk to One of Our Experts About…
Get a Free Consultation and Talk About Your Business Goals
We’d Like to Hear from You: Talk to a Specialist Today
Let Us Know What You Think
Contact Us Today
Contact Me
Don’t Hesitate to Get in Touch With Us

For more attraction marketing resources, click here.

Craft Your Own CTA Phrases

As we’ve mentioned, the sky really is the limit to crafting attractive content-focused CTA phrases and experimenting with them is one of the great ways inbound marketing can help marketers learn more about their tactics. What’s important to keep in mind is that your buyer is the focus of any CTA or piece of content you craft, and without a doubt, targeting those CTAs is crucial for the success of your content initiatives.

Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

September 26, 2022/in Articles, Directors, Marketing Strategy, Real Estate Advertising /by Mark Beebe

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business.

As such, it’s important that you stay up to date with the latest real estate marketing trends. While some come and go, some of these tactics could end up making a huge difference in terms of standing out from the competition and attracting new clients. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts:

Establish a Blog

While businesses, in general, have realized the benefit of blogging years ago, it’s taking realtors a surprisingly long time to catch up. According to the National Association of Realtors (NAR), 77 per cent of Realtors did not have a blog in 2018. This means that by setting up a blog, you’ll have an immediate leg up on your competition. Regularly publishing helpful and relevant content on your blog helps to build authority and authenticity, which will make it easier for potential clients to trust you. Having a blog will also help with SEO, thereby increasing the exposure to your real estate business and bringing in more potential clients.

Be Mobile-Friendly

It’s absolutely essential that all of your online content is mobile-friendly, including your website. This is because homebuyers are doing the majority of their research on their smartphones or tablets. For example, if a potential homebuyer is driving around a neighbourhood and they see a house for sale, they may visit the website displayed on the for sale sign on their smartphone while they are there. If they have problems viewing it on their phone, they are likely to just give up on it.

Offer Virtual Tours

Because homebuyers are doing the majority of their research online, they are less likely to visit a property in person unless they are absolutely sure that it could potentially be something that they are interested in. You can drum up interest in your properties by offering virtual tours online. This makes it easier for homebuyers to get an idea of what the property looks like. This can help convince potential buyers to get into contact with you in order to see homes in person.

How Will Inbound Marketing Help Me Sell Custom Homes?

Social media is one of the best ways to reach potential homebuyers. Join Facebook groups and contribute to discussions about real estate advice to potentially connect with buyers. If you give out good advice, buyers are more likely to reach out to you. Social media channels like Instagram are also quite helpful for real estate agents since they provide you with a platform to post pictures of your properties on that can be easily shared. You can also use social media to draw attention to certain events, like open houses. If you’re not using social media at this point, you’re missing out on a huge audience.

Find Influencers

While building your brand authority through a content strategy and a social media presence can be effective, one of the most effective ways to gain instant trust is through the use of influencers. Influencers within your industry, which include previous clients, popular real estate bloggers, and other trusted industry experts, wield an enormous amount of influence within the community and can be extremely beneficial in recommending your services to homebuyers. Connect with such influencers through social media and build relationships with them. B2B website

Create Video Content

People tend to prefer consuming video content over reading text online–especially if they are on a mobile device. It’s why you should create video content, such as videos of your properties, videos of open houses, testimonial videos, and more. Such videos are more engaging, provide better insight, and are more shareable than other forms of content.

Staying up to date with the latest real estate marketing trends can help you improve your own marketing strategy, so keep these current real estate marketing trends in mind.

What is Attraction Marketing And How Can It Set Your Business Apart

September 23, 2022/in Articles, Attraction Marketing, Directors, Inbound Marketing, Marketing Strategy /by Dan Gartlan

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals, evaluating how your are performing, and adjusting your plan using metrics.

Attraction Marketing Strategy and Story

Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. The two work hand-in-hand and should be a pillar of your marketing efforts, and it all begins with your attraction marketing strategy or strategies as the case may be — there is no one “right” way to market your brand but there are many tried and true ways to do it.

Strategy alone, however, doesn’t necessarily flow through to your customers but your story does and storybranding is how to give your brand an enduring and lasting impression on your clients. Be careful though, as storybranding and storytelling are two different animals.

Get Found and Be Seen

Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Of course, all of that magnificent storybranding will be for naught without a quality website and some killer SEO which is exactly why you need to shore up your website: to be seen.

We’re talking, of course, about your internet presence and how it affects your attraction marketing campaigns. The gateway to your brand story and to your attraction marketing as a whole goes through your website which may very well be your most valuable sales asset. Most importantly, it puts you on a level playing field with your competition through the necessary exposure of the internet.

Getting folks to that site comes down to search engine optimization which spans both organic and pay per click by optimizing your website for greater results. While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process.

Want to learn more about how to create quality content? Read this article on how to create content for each sale funnel stage.

Thought Leadership

Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face.

Thought leadership though is more than simply having quality content and making that content relevant to your target audience. It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

More than that, the importance of thought leadership for your brand is to continue to set yourself up on a higher plane than the rest of your competition by delivering what you already know and conveying it in a way that attracts people to you.

Lead Nurturing Throughout the Buyer’s Journey

Once you’ve got a lead whether from a trade show, through your inbound marketing, or through social media, it’s time to nurture them through your sales process and guide them through their own buyer journey.

While there are many ways to nurture leads, keying in on how your specific buyer responds to different stimuli is necessary for landing sales. Tactics including drip emails, lead nurturing campaigns, and remarketing are all tools that should be part of your lead nurturing tool box. Additionally, towards the end of your buyer’s journey, your sales and marketing staffs should be on the same page for sales-ready leads.

Finally, you’ll need a way to evaluate your marketing efforts. Inbound marketing software, analytics, and metrics can certainly help, but having a strong OODA loop within your organization will aid in making decisions. Remember, it all starts with data.

The Nitty Gritty: Why Attraction Marketing?

The question you’re undoubtedly asking is why attraction marketing is useful to your business which is a very valid one. Think of attraction marketing as the magnet that draws customers to your brand at large. The deeper aspects of attraction marketing such as your content, thought leadership, and brand story make your brand something that sticks with them.

How Using Data Can Inspire Great Marketing Campaigns

August 26, 2022/in Advertising Agency, Articles, Blog, Directors, Marketing Strategy /by Mark Beebe

One of the biggest benefits of online marketing is that it allows you to collect valuable data about your customers as well as your target audience in general. It also gives you a chance to pinpoint what is and isn’t working as far as your marketing efforts are concerned. However, collecting all this data is useless if you don’t leverage it to your benefit. In fact, the information you have can help to inspire creative ideas to help craft great marketing campaigns.

How Data Can Spark Creativity

Data doesn’t just help you figure out what’s working and what isn’t, it can help drive creative decisions that allow you to create great marketing campaigns. A good example of this is Netflix. Everyone knows that Netflix has an absolute treasure trove of behavioural data from their subscribers. They leverage this data to inform the content that they produce.

For example, many critics were bewildered when they gave Adam Sandler a huge four-movie deal. Saying that his movies are panned across the board is putting it mildly, after all. However, according to their data, his older films were streamed an absurd amount. They knew that even if critics didn’t like his films, their subscribers certainly did — and that’s why they signed him to produce Netflix-exclusive films.

Netflix will often look at subscriber viewing habits and look at where they overlap to find a niche that they can fill with their original content. For example, the popularity of older series on Netflix has often resulted in revivals, such as Fuller House and Arrested Development.

Another good example is Equifax. Using their data, they realized that the average person’s credit score depended heavily on how old they were. They used this data to create a great marketing campaign that provided tailored benefits information to people at different stages of their lives.

How to Incorporate Email Marketing into B2B Campaigns

How To Use Your Data To Inform Your Creative Marketing Campaigns

How you use your data to influence your creativity and create great marketing campaigns depends heavily on the specifics of your business. However, the following are a few basic ways data can help you connect to your audience on a more emotional level when creating new marketing campaigns:

Learn what your audience connects with

Look at how your audience engaged with previous campaigns. By looking at what worked and what didn’t work, you can figure out exactly how your audience was able to engage with you on an emotional level. For example, maybe certain types of content posted on social media were commented on and shared much more than other types of content. This will give you a better idea of what your audience is looking for, which can give you better direction on how to reach your audience on a more personal level during future campaigns.
Learn what your audience’s needs are

You can figure out what your audience wants by analyzing certain sets of data. For example, you can compare two PPC ads promoting the same product in two different ways. You can then use the conversion rates of both ads. The ad that converts more leads is probably presenting a solution that fulfils a need that your audience has more effectively than the other. This information can be used to reach your audience more successfully with future ads.
Continually improve your campaign

Once you launch a new campaign, don’t just stay the course if it’s obvious something isn’t working. You should continually track the results of your campaign based on your specific goals. The data you gather can help you figure out whether your creative decisions are having an impact on your audience or not. If they aren’t, you can make adjustments even as your campaign is ongoing.

When building new marketing campaigns, make sure that you make use of the data that you have. Your data can be the difference between creating great marketing campaigns and failed marketing campaigns.

Understanding Consumer Expectations Around Omnichannel Approach

May 23, 2022/in Articles, Blog, Directors, Marketing Strategy /by Dan Gartlan

There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using, whether online or in-store.

What Is An Omnichannel Approach?

The idea of the omnichannel approach is that consumers are no longer on a buyer’s journey that is strictly linear. For example, they may begin their journey by searching for a product and reading up on it by checking out your blog. But then they may check out some customer reviews by taking a look at your social media pages. Then, they may sign up to your email newsletter, where you may continue to nurture them. They may read these newsletters on their smartphone even though they had been engaging with your brand on their computer.

Finally, they may choose to go to your physical location in order to make a purchase instead of buying online. This is an example of how a customer can make use of multiple platforms and devices to go through their buyer’s journey.

Read Our Article About Types Of Advertisement Opportunities For Popular Streaming Services

Omnichannel Vs Multichannel Marketing

Multichannel refers to the ability to engage with customers on various channels. For example, if customers can reach you on social media, a live chat feature, a phone number, or an email address, then that’s multichannel marketing. The omnichannel experience allows customers to do the same thing — but there’s one big difference. With omnichannel marketing, all of those channels are connected to create a singular experience.

For example, say a customer emails you with a question and you answer it. The customer does some more research, then engages again on your website’s live chat. The person they’re engaging with will have access to the information that was exchanged via email. As a result, the customer won’t have to repeat questions or information that they already gave.

Essentially, omnichannel marketing ensures a seamless experience across all channels.

What Does It Mean To Take An Omnichannel Approach?

You’re no longer in charge of laying out the journey for your buyers. Consumers demand control over their own buyer’s journey, which means that you have to take an omnichannel approach in order to give them this freedom. There are several ways to do this:

Know your audience

Develop buyer personas so that you understand your customer’s needs and pain points. By doing so, you’ll be able to address those pain points across all channels. It will also make it easier to identify your customers’ buying patterns, which you can leverage throughout your marketing efforts.

Have an omnichannel presence

Don’t just focus on one marketing channel. Set up a website with a regularly updated blog. Establish a presence on several social media platforms that you know your target audience uses. Engage in email marketing. Ensure your online efforts are mobile-friendly. Use pay-per-click advertising. Don’t ignore traditional marketing methods, such as TV or newspaper ads. Make it easy to be found no matter what channel your audience is using.

Make sure your branding is consistent

It’s extremely important that your branding is consistent on all channels. This means that you need to have the same message, the same tone, and even the same style. Otherwise, your audience may get confused about who you are and what you represent.

Be easy to contact

Present several options for contacting you where ever your audience is. For example, respond to comments left on your social media pages, provide an email address and phone number on your website, allow mobile users to just click on your phone number on your site, and submit your NAP (name, address, and phone number) to local online inventories, and more. You might even want to implement a live chat into your website.

Meet consumers at every stage of their journey

Make sure that consumers can advance through their buyer’s journey no matter what platform they’re on. This means having content that’s suitable for every stage of the buyer’s journey on all of your channels so that you can meet their needs and nurture them through their current stage in no matter where they are.

The Benefits Of Omnichannel Marketing

Implementing an omnichannel marketing strategy may take some extra work, initially, but it’s well worth the effort. With that in mind, the following are some of the primary benefits of omnichannel marketing:

Create a seamless customer journey

Arguably the biggest advantage of omnichannel marketing is the fact that it results in a seamless customer journey. Customers will be able to pick up where they left off on any channel, making it easy to nurture them through the sales funnel. Additionally, there will be fewer roadblocks to conversion, resulting in fewer lost customers.

Increase your brand loyalty

Using omnichannel marketing improves the customer experience. It does this by providing a seamless and consistent experience across all channels. As a result, the needs of your customers are met at every stage of their journey. The better their experience is, the more loyalty they’ll have for your brand.

Better insights into customer behaviour

Because all of your channels will be unified under an omnichannel strategy, it will be easier to collect and organize customer data. For example, you’ll have no problem measuring how each channel contributes to certain marketing goals. As a result, you’ll be able to make better adjustments to improve your marketing efforts.

Improve your brand recall

A major component of successful omnichannel marketing is consistency. By ensuring that your branding efforts are consistent across all channels, you’ll strengthen your brand identity. As a result, customers will have a stronger sense of brand recall. This means customers will think of your brand when they have needs or challenges that your products or services address.

Generate more long-term revenue

All of the previous benefits, from the improved customer experience and customer insight to the increase in brand recall and loyalty, will result in more revenue. Essentially, omnichannel marketing can help you improve your long-term profits.

Consumers have more options than ever before, which means that they have much higher expectations when it comes to their buying experiences. As a result, you should take an omnichannel approach in order to establish a seamless experience over multiple channels, making it easy for them to engage with your brand no matter where they are on their buyer’s journey.

Brand Marketing Strategy: Community and Advocacy

May 13, 2022/in Articles, Directors, Marketing Strategy /by Nicole Wagner

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The best way to advertise is through word of mouth and advocates in the community will do that.

When it comes to social media, it is important to engage, grow and leverage the audience. Some ways to grow your social media audience include providing an incentive (gift card), reaching out to the offline community, asking the right questions, and finding people who are advocating your brand already. Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. Make sure to monitor your community space.

How Brands Market To the Different Generations

Engagement with Influencers and Advocates

Engaging with influencers and advocates can bring value. The influencers are bloggers, speakers, and authors. A good idea is to invite these people to an event. Influencers and advocates are the ones spreading information about your company through word of mouth. When building a brand advocacy program, it is important to have program goals, criteria for selection, a plan for onboarding and a continued engagement plan. With an advocacy program, it is important to remember the 3 R’s: relevance, reach and resonance. With an employee advocacy program, it is important that both employees and high up exec people post and share company content on social media.

Growing Community Across Social Media

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat.

Twitter is for using hash tags, monitoring keywords, hosting events and having chats.
Facebook is for having interactions (comments), and using events to create buzz.
LinkedIn is for creating groups, and posting content related to business.
Instagram is for visuals, finding community, engagement, and boosting brand visibility.
YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers.
Snap Chat is for having a unique snap code, ghost codes and direct engagement (reaction snaps to followers).

Each social media platform is unique and has its own purpose.

Measuring ROI

Metrics for ROI are community growth, engagement and brand love. Quality over quantity. You can use the spot check method and randomly select a few followers and look at their profiles to see what kinds of people are following your company. Engagement can include the number of likes for a post. Brand love is positive testimonials from third party blog posts.

Paying attention to your community is important. By reaching out and engaging with advocates, will help your brand. Reaching out and engaging in all the social media platforms will help as well. The more you put into getting your brand out there, the more your brand will grow. You can have a very successful brand marketing strategy. Community and advocacy are two ways to help your strategy.

The Importance of Hiring an Integrated Marketing Agency

February 17, 2022/in Articles, Directors, Inbound Marketing, Marketing Strategy /by Dan Gartlan

There are hundreds of tactics you can use to advertise your business, whether you’re using inbound or outbound marketing. As a result, it can take a long time and a lot of effort to create and execute a successful marketing strategy — especially if you want long-term results. It’s why many companies will work with a marketing agency instead of trying to do it themselves.

However, you’ll find that most marketing agencies focus on specific types of advertising. For example, some agencies focus on direct marketing, while others focus on building websites. If you want to work with a single agency that can handle all of your marketing needs, then you should consider working with an integrated marketing agency.

What is Integrated Marketing?

Integrated marketing is the practice of making sure all of your marketing efforts are aligned to deliver the same core message. It’s an overarching strategy that uses various channels to reach people at every stage of the buyer’s journey. Integrated marketing allows businesses to deliver a consistent message across different mediums, including print and digital media.

For example, a company might use a TV commercial to draw attention to its new website. For this to work, the message conveyed on the TV ad must be consistent with the messaging on the website. If the tagline or logo on the commercial is even slightly different than what’s on your website, it will confuse people.

What is an Integrated Marketing Agency?

Integrated marketing agencies use a holistic approach to marketing. They can address all the advertising needs that a company might have. Basically, it means that they can do everything you need as far as marketing goes so that you don’t have to hire multiple agencies. For example, they can help:

Build your brand and design branding elements.
Develop a traditional outbound marketing strategy.
Develop an inbound marketing strategy.
Create your inbound and outbound marketing materials (from print ads to your website)
Develop a public relations (PR) strategy to engage with your target audience across many channels.

What are the Benefits of an Integrated Marketing Agency?

There are many benefits to working with an integrated marketing agency instead of an agency that has more specific focuses (such as an agency that only produces commercial videos). The following are a few of the primary benefits of using an integrated marketing agency:

1. A more cost-effective marketing solution

Hiring multiple agencies to address different parts of your marketing strategy can be expensive. An integrated marketing agency can take care of all your marketing needs, making it a more cost-effective option.

2. A more cohesive long-term marketing plan

Because an integrated marketing agency is experienced in every facet of marketing, they can audit your existing strategy. Additionally, they will consider your company’s needs and audience to develop a more unified long-term marketing strategy.

3. More personalized services

Most agencies use a general blueprint to implement their solutions. As such, their marketing efforts follow a guideline or template for every one of their clients. Integrated marketing agencies customize their marketing solutions to the specific needs of the clients they’re working with. Futhermore they will take a unified approach that will result in a comprehensive and unique marketing strategy.

4. Branding consistency across all channels

If you lack branding consistency (for example, if your messaging and tone is different from one channel to the next), it will hurt your brand identity. Consequently, people will get confused about who you are and what you offer.

An integrated marketing agency can help develop a unique branding strategy so that your business will have a consistent message across all channels. By using integrated marketing, you’ll ensure that your brand identity remains consistent.

5. A better understanding of the buyer’s journey

Integrated marketing agencies are experienced with both traditional and digital marketing. As a result, they have a greater understanding of the buyer’s journey and how to reach customers at every stage of their journey.

6. More effective cross-channel marketing campaigns

Marketing campaigns that function separately won’t be nearly as effective as if they were designed to work together. Integrated marketing agencies are more capable of creating cross-channel marketing campaigns designed to achieve a shared goal.

Our Integrated Marketing Solutions

Here at Stevens & Tate, we offer integrated marketing solutions tailor-made to your company’s needs. Not only do we take into account your business and your customers, but we also take into account your budget. With that in mind, the following are some of the integrated marketing solutions that we offer:

Storybranding:

We can help develop your brand and brand story by identifying competitive advantages and mission statement. We can also create a slogan and tagline, identify your value propositions, and develop your message and story.

Marketing strategy:

We develop a comprehensive marketing strategy by implementing a meticulous process. This process includes a thorough consultation, SWOT analysis, budget evaluation, marketing plan development and execution, communications strategy, and messaging approach.

Research:

We perform thorough market research to help build your marketing strategy. This research includes competitive market analysis, brand audits, target audience segmentation, website analytics, customer experience research, and more.

SEO and social:

We can develop comprehensive social media and SEO strategies to increase brand awareness and authority. We use various tactics, including blogging, content creation, social media campaigns, PPC ads, engagement strategies, and organic search marketing.

Public relations:

We offer a wide variety of reputation management services integrated with your overall marketing strategy. These services include press release writing, product launch advertising, online syndication, and marketing promotions. We can also improve your reputation via thought leadership, content marketing, media relations, and more.

Customer experience:

We develop various strategies to help improve your customer experience. We can help with package design, brand development, contests, promotions, pricing structures, and more.

Digital marketing tactics:

We can plan and execute digital marketing efforts as part of your ongoing marketing strategy. These efforts may include SEO, video production, PPC advertising, social media advertising, mobile and web app implementation, content creation, and more.

Traditional Advertising:

In addition to digital marketing, we can also help develop a traditional advertising campaign integrated with the rest of your marketing efforts. Some of the traditional advertising services we offer include print ad design, radio scripts and audio production, photography, logo development, video production, sales brochures, and more.

Improve Your Long-Term Marketing Using Integrated Marketing Solutions

To create an effective cross-channel marketing campaign, you need integrated marketing solutions. Moreover, integrated marketing is the best way to strengthen your brand, grow your business, and establish yourself as a thought leader in your industry over the long term.

Find out more about the integrated marketing solutions we offer by contacting us to request a free marketing consultation at Stevens & Tate today.

Why Your Website Redesign Would Benefit From An Inbound Marketing Strategy

October 22, 2021/in Articles, Directors, Inbound Marketing, Marketing Strategy, Website Growth Driven Design /by Nicole Wagner

A website redesign is the perfect time to integrate your inbound marketing strategy into the site’s very fabric. In fact, your entire website needs to be optimized and focused on furthering your inbound marketing efforts. It is an investment that will pay off in higher conversions and increased sales.

Is Your Current Website Giving You What You Need?

You are in business to make money. Your website exists to market your business. Its design needs to further your need to make money. If your current website design is not doing that, it isn’t giving you what you need.

Here are some things to expect from your website:

The design should remain up to date.
You should be able to measure ROI easily.
You should have updated metrics available at all time.
The website should totally support your marketing efforts.
The website should drive conversions and build your lead database.

If your current design isn’t giving you these benefits, it’s time to invest in a new design, one that will give you these benefits and many more.

20 Tips To Improve Your Website Redesign Process

Every aspect of your website redesign should feed into your inbound marketing strategy. The strategy and marketing funnel needs to be integrated into the site’s very fabric. To make this type of design work, you need a platform that is growth-driven and you need a web team that can make updates on a regular basis.

What are the Advantages of an Inbound Marketing Website?

Your business will benefit in many ways when your inbound marketing strategy becomes what drives your website design.

The website will be the basis of your 24/7 marketing funnel. Your website is where you drive traffic to, host your content, convert visitors to leads, and gather marketing data. That is why your inbound marketing strategy must drive your website design.
Your website will educate leads early in their buyer’s journey. Buyers these days do a lot of research before making purchases. You want your website to be a rich source of information so the buyer will continuously visit during their journey.
You will see every increasing improvement in design and performance. Why wait for your next website redesign to update your website? It should happen at least once a month as you make changes to meet marketing goals and fix problems.
You can prove ROI with incremental improvements. Website updates cannot just involve aesthetics. They must include and revolve around marketing changes. With each change, you can measure your ROI quite easily.
Your website can help nurture leads. The more you educate a lead, the more likely that person is to make a purchase. Your website must offer clear pathways through the buyer’s journey to help him or her reach a decision point.

If you want to take your marketing to the next level, it is time to integrate your inbound marketing strategy with your website design. Once you have the basics in place, you will see steady improvements in your marketing efforts. And that makes it all worth it.

This article is on Data Captive as well.

Want more resources on how to redesign your website? Click here!

Telling Your Brand Story To Baby Boomers

October 18, 2021/in Articles, Brand Development, Directors, Marketing Strategy, Storybranding /by Dan Gartlan

The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the US population. That is a considerable market share and one that you can tap into by telling your brand story in a way that appeals specifically to this generation.

The Importance of Experience

How your customers think is influenced by their unique life story, current circumstances, environment, and worldview. It is also influenced by their experience and the wisdom they have gained as they have progressed through life. Your brand story needs to take these elements into account and reflect the knowledge, experience, and interests of this age group. Your brand story needs to use language in a way that celebrates this wealth of life experience.

However, just as importantly, your brand storytelling must reflect on the role that this wealth of experience plays in the changing buying habits of the Baby Boomer generation. Worldviews change as you age and gain new information and perspectives. These changing views reflect in how this customer segment process information, and how they make decisions about products and services.

Life becomes more about relationships, developing positive relationships in particular, rather than categories. Family, friends, and nostalgia, play a significant role in the decision-making process. Choices are not black and white and are more likely to be emotionally led.

Check out this similar article about Brand Storytelling

Changes in Storytelling Style

When considering how to tell your brand story to Baby Boomers, you also need to recognize that the changes are not just emotional, but also physical. As the brain ages and its functions change, you must adapt your storytelling to communicate efficiently with this generation. While the younger brain wants unambiguous, precise details and facts, the brain of this generation is more intuitive and emotionally led. It is also more attuned to sensory images, meaning that your storytelling needs to use words in a multi-sensory manner to create these pictures.

Metaphors are an essential part of this creative process. They aid in the brain’s comprehension of a subject and help to make it more vivid. If you cannot paint pictures with words and metaphors, you risk losing the customer’s focus and interest in your story.

Luckily for you as the storyteller, the Baby Boomer generation as a whole loves stories. So, the stronger the story, the more likely you are to attract Baby Boomers to your brand. However, your stories need to be emotionally charged. If it just contains line after line of facts and statistics, it will quickly lose its appeal. As with any customer segment, good writing, detailed characters, and engaging content also remain essential to reaching the Baby Boomer generation.

Improve Your Marketing Strategy By Asking These 4 Questions

August 5, 2021/in Articles, Directors, Marketing Strategy /by Dan Gartlan

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War

Often in business, we feel like we’re on a good marketing strategy. But, as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being completed, but we lose sight of why we are doing them and what they are supposed to accomplish. In addition, there can be changes in the marketplace, competitor’s messaging, consumer concerns, and even the methods of communication.

8 Tips on Social Media Best Practices For Your Business

Most companies review their strategies at year-end, but the best businesses are updating and improving their strategy more often than annually. By more frequently updating your marketing strategies and refocusing your activities, you will stay on track, get through all of the noise and reach your audience.

How about a summer strategy tune up?

Make sure that you’re staying on track to achieve your goals. Ask yourself these four questions:

Does your media mix properly address the ever-changing ways your target audience consumes information?
Is your messaging strategy corresponding with your current competitive advantages?
Does your social media have a strong strategy that echoes your brand yet reaches beyond?
Are there measurements to track whether or not your tactics are executing your strategy?

Stevens & Tate is a full-service advertising agency specializing in strategic creative thinking. Contact our team to discuss your marketing strategy today.