use tiktok to reach engagement group

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

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As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. The following are a few questions you might have about getting started on Instagram.

How Much To Advertise On Instagram?

First of all, using the basic features that Instagram offers is free. This means that you can post content without having to pay for it. For example, you can just post images or short videos on a daily basis with basic captions. While you can get a lot out of the free features of Instagram, to really increase engagement you’ll want to invest in Instagram ads.

When setting up an Instagram ad, you’ll only pay for the number of clicks your ad actually gets. You bid how much you’re willing to pay per click. This determines how competitive the ad will be (a higher bid means a more competitive ad). You can also set limits on how much you spend per day, meaning that you’ll never go over budget. As to how much you can expect to pay per click, most Instagram ads run somewhere between $0.50 and $1 a click. However, in more competitive industries, that CPC (cost per click) rate can certainly be a lot higher. You can also pay on a CPM (cost per mile), which focuses on impressions. On average, it costs around $5 to $6 per thousand impressions.

Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

How Can You Use Instagram Effectively?

The following are a few tips on how you can use Instagram ads effectively:

Know your audience – Instagram ads lets you define your audience (including by age, location, language, interests, behaviors, and more). Not knowing who your audience is will make it more difficult to define the right audience to advertise to. As a result, your ads will not be very cost-effective.

Choose your placement – You can choose where your ads will be placed, such as on Instagram feeds, Instagram stories, Facebook feeds, Facebook instant articles, or on the right column of Facebook. You can even choose to target certain devices (such as mobile devices) or operating systems.

Find influencers – Tagging influencers or reaching out to them to see if they want to promote your brand can help to lower your ad costs significantly due to the number of relevant followers they’re likely to have.

Track your relevance score – Facebook has a relevance score that you should track to identify how efficiently your budget is being used.

What Makes Instagram Worth the Cost?

The following are a few of the main reasons why it’s worth investing in Instagram ads:

Target specific leads – You can target specific demographics in specific locations, thereby making your ads more effective at engaging a target audience.

Reach a massive audience – Not only can you target countless users on Instagram, but because it’s owned by Facebook, you can run your Instagram ads on Facebook as well

 Use outside links – While you can’t include clickable links, you can include any link you want in the caption (users just have to copy and paste it). This means you can drive viewers to any landing page you want.

Create longer videos – Instagram limits videos to 15 seconds in length unless you’re using Instagram ads, in which case your videos can be up to 30 seconds long. There are many social channels that you can advertise on, but Instagram is one of the most effective at generating user engagement. This is especially true if you invest in Instagram Ads. When looking into how much to advertise on Instagram ads, understand that you’re only paying for clicks or impressions, making it a very cost-effective strategy.

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marketing optimization

A Guide to Successful Marketing Optimization

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Trying to manage all of your marketing efforts can be a time-consuming process. There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to improve the efficiency of your marketing efforts and maximize your desired outcomes. Effective marketing optimization can help make your strategy easier to manage and more successful to boot. The following guide lists the steps you need to follow to begin utilizing marketing optimization.

Steps You Need to Follow for Marketing Optimization

1. Analyze Your Marketing Data

You’re not going to be able to optimize your marketing efforts if you’re unable to identify existing issues and challenges facing your marketing process. Collect and analyze data about your current campaign and website performances in order to identify various weaknesses and/or inefficiencies within your marketing strategy. For example, maybe your email list grows at a sufficient rate, but email open-rates seem to be going down. Or maybe your social media follower numbers are growing, but your web traffic isn’t.

2. Identify What Issues Need Addressing

After analyzing your data, determine what areas could benefit most from marketing optimization. There are a few common ones to consider.

  • Advertising

    Narrow down your audience by identifying your business’s buyer personas. When you have a detailed description of your ideal customer, you can focus your ad campaigns on the correct audience. When you’re reaching the right people, you no longer need to worry about wasting money on failed campaigns.

  • Landing Pages

    If your landing pages are not generating traffic or leads, you need to look into ways to optimize them. Your social media, SEO and paid advertising should all be leading back to your landing pages. Review each page’s copy and see if it relays the correct message you want your audience to see. If your copy does not align with your company goals and values, visitors will get the wrong message. Additionally, rethink your layout and design, including font, colors and images. You can use different CTAs to test what your audience responds most positively to.

  • Emails

    Your email audience is important because you already know they opted in to hear from you. You want to keep them engaged and interested in your business. You need to optimize all aspects of your email campaigns, including times sent, layout, copy and audience. Look into automation tools that will help.

Email Marketing Metrics You Should Keep in Mind and What They Mean

3. Determine Automation Opportunities

In addition to identifying issues that need to be addressed in your marketing strategy, marketing optimization also allows you to identify opportunities for marketing automation. Automating certain processes can help improve results by speeding up the completion of tasks and improve accuracy by minimizing errors. The use of automation also helps cut down on tedious, time-consuming manually done tasks, therefore giving you and your team a significant amount of time to dedicate to more important jobs.

Take the previous email marketing example. You likely have customer emails that no longer exist, are no longer being used, or the recipients haven’t engaged with your brand for a long time. To remove them, you can implement an email validation (also referred to as email verification) automation tool. Such a tool can comb through your email list and automatically find non-responsive email addresses to remove. This gives you more time to focus on the content of your emails and tailor them toward the active recipients. It also takes the inactive recipients out of your analytics, giving you a more accurate representation of your email performances.

You can also use automation to segment your email list using the personal information you have from your recipients. Segmenting your email list can improve your ability to email relevant content to different recipients. This boosts your email open rate and improves the overall effectiveness of your email marketing strategy. Making your content more relevant to recipients means they’re less likely to ignore emails or unsubscribe from your email list.

4. Execute Your Plan

Optimizing your marketing strategy isn’t as easy as simply doing it. You need to obtain organization alignment, which means working with your team to prioritize responsibilities and inform the proper stakeholders. Certain stakeholders can provide insight into the process, after all. This helps you highlight the goals that you want to achieve. You also need to make sure that you have the resources to execute your plan. Your team may already have a plate full of responsibilities. You will need to efficiently manage who is responsible for what task and how they need to prioritize their work.

5. Continue To Optimize Your Marketing Efforts

Optimizing your marketing strategy may take some time depending on the resources at your disposal. However, once you finally execute your plan, you still need to continue optimizing your marketing strategy. There’s no guarantee that the changes you’ve made will be effective, after all. You’ll want to keep collecting and analyzing data so that you can continually find ways to further optimize your marketing efforts. You may discover that you missed more ways to optimize your marketing strategy. Odds are you’ll be implementing new tactics that will need to be optimized as well.

Marketing optimization allows you to pinpoint problem areas in your marketing strategy and to address them. Optimizing your marketing strategy also gives you the opportunity to obtain a big-picture view of your marketing efforts. This makes it easier to prioritize your tasks and ensure that you’re focusing on the most important tasks at hand.

30 Greatest Lead Generation Tips
50 powerful call-to-action phrases

3 Helpful Tips To Improve Your CTAs To Generate More Leads

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Calls-to-Action (or CTAs) are images, buttons, text, etc. that prompts one of your website visitors take some kind of action. CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. Improve CTA is the beginning to convert website traffic into leads.

Here are three ways for you to improve your CTAs and to make sure they are maximizing their presence on your website and generating the most contacts.

1. Use Action-Verbs and Be Specific

2. Grab Attention Immediately

3. Test Your Results

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How to Develop an Outstanding Business Development Plan

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Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. The strategies should be realistic, measurable, and time-bound to ensure effective execution.

The business development plan should include a well-defined implementation process with clear responsibilities and timelines. It is essential to allocate sufficient financial and human resources to execute the plan effectively. Regularly monitoring and evaluating progress against the set targets is critical, allowing for timely adjustments and corrective actions when necessary. By creating a well-structured plan that aligns with the organization’s goals, identifying growth opportunities, and implementing effective strategies, businesses can position themselves for long-term success and remain competitive in a rapidly evolving marketplace.

Here are 8 proven steps to developing a winning business development plan:

1. Conduct a Comprehensive Business Analysis

Conduct a thorough analysis of various aspects of the business, such as market trends, customer demands, competition, and internal capabilities. This will provide you with invaluable insights to inform the development plan.

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks. It helps in understanding the market landscape, target audience, and emerging trends, enabling you to effectively align your development plan with market demands and customer expectations. Additionally, analyzing competitors’ strategies and industry benchmarks allows you to differentiate yourself from the crowd and gain a significant competitive edge.

2. Define Clear Goals and Objectives

Clearly defined goals and objectives provide a sense of direction and purpose, guiding the entire development process toward success. By setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, you can effectively chart your path to growth and expansion.

Furthermore, clear goals and objectives provide a basis for evaluating the plan’s progress and success. They enable your organization to track key performance indicators (KPIs), measure performance against targets, and make data-driven adjustments if necessary. Regularly reviewing and assessing the progress towards these goals allows for continuous improvement and ensures that your plan remains aligned with the evolving business landscape.

3. Identify Target Markets and Ideal Customers

Identifying target markets and ideal customers enables you to concentrate your efforts, align your strategies with customer needs, and seize lucrative opportunities for sustainable growth and success.

Pinpointing ideal customers also empowers you to discover untapped opportunities and niche markets that align with your strengths and capabilities. This knowledge allows you to position yourself effectively, stand out from competitors, and tailor your offerings to meet the unique demands of your ideal customers.

4. Craft a Compelling Value Proposition

A compelling value proposition serves as the foundation that defines the distinct value your business offers to its target customers, setting it apart from competitors. By presenting a clear and engaging message, the value proposition becomes the linchpin of the plan, resonating with the intended audience.

Additionally, a compelling value proposition guides the strategic decisions and actions outlined in the business development plan. It assists in identifying target markets, shaping marketing strategies, and determining pricing and positioning approaches. The value proposition ensures that all activities and initiatives align with your business’s unique value, creating a unified and consistent customer experience.

5. Create Lead Generation Strategies

Lead generation strategies play a critical role in attracting potential customers and nurturing them into loyal patrons.

By implementing robust lead generation strategies, you can generate a consistent flow of qualified leads, nurturing them through the sales funnel and converting them into loyal customers. This drives revenue growth, enhances customer relationships, and fuels the overall success of the business development plan.

6. Establish Sales and Conversion Processes

Establishing effective sales and conversion processes can help streamline your operations and maximize the conversion of leads into paying customers. Having well-defined sales processes enables businesses to effectively manage leads and guide them through each stage of the sales funnel. This includes activities such as lead qualification, nurturing, and closing.

By implementing standardized processes, you can ensure consistency, efficiency, and effectiveness in your sales efforts. This helps identify bottlenecks, optimize the customer journey, and improve conversion rates.

7. Monitor, Evaluate, and Adapt

Monitoring involves tracking and evaluating the implementation of the plan’s strategies and goals to ensure effective and efficient execution. By monitoring progress, you can identify areas of success and areas that may require adjustment, enabling you to stay on track and achieve desired outcomes.

Regular monitoring allows you to assess key performance indicators (KPIs) and measure progress against set targets. This data-driven approach provides valuable insights into the plan’s effectiveness, enabling timely adjustments and corrective actions when necessary. Monitoring progress ensures you allocate resources appropriately and align activities with the plan’s objectives.

8. Build Strategic Partnerships

Strategic partnerships allow you to access new markets or customer segments that may have been difficult to penetrate independently. By leveraging the partner’s existing customer base or distribution channels, you can significantly accelerate growth and expand your customer reach more effectively. Moreover, strategic partnerships help in fostering knowledge sharing and innovation.

Bottom Line

Developing a successful business development plan requires a strategic and systematic approach. By following the steps outlined above, B2B organizations can drive customer base expansion, lead generation, and sales growth. Regularly monitor, evaluate, and adapt your plan to ensure sustainable growth and profitability.

Fostering a culture of innovation, adaptability, and continuous improvement is crucial for developing sustainable business growth. It encourages collaboration across different departments, facilitates knowledge sharing, and promotes a customer-centric approach.

 

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

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Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new behavioral biometrics, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

What Are Behavioral Biometrics?

Behavioral biometrics is a way to measure a user in a passive manner. This means that they don’t have to make specific gestures in order to determine who the user is. For example, a behavioral technology system might be able to identify a person by the way that they walk. Even the angle at which they hold their smartphone can tell us a lot . The use of mobile devices along with the recent spike in IoT (Internet of Things) devices has made behavioral technology systems much more useful than ever before.

How Can Behavioral Biometrics Improve Marketing?

Typically, behavioral biometrics exist for security reasons. However, marketers have realized that there is a lot of value to using these metrics to identify users. For example, they can greatly improve the user experience of a customer.behavioral biometrics

For instance, a behavioral biometrics software could identify the speed at which a user types in their password in order to log into their website account to make a purchase. This password may be available to a whole family. The speed at which the password is typed in can help identify which person in that family is logging on. This makes it easier to engage with them with appropriate messaging and offers. Basically, behavioral data can help personalize customer experiences. It can even further and improve predictive experiences.

5 Different Types Of Behavioral Biometrics-system

Keeping that in mind, the following are five different types of behavioral biometrics:

  1. Anything directly created by a user, such as an email they sent or the text they wrote when using your chat feature, can be analyzed using authorship-based biometrics to create a unique identity.
  2. Human-computer interaction-based biometrics refers to how a user interacts with computers and devices; for example, how they move their computer mouse, how quickly they type, how much force they use to press the keys, and more.
  3. Indirect HCI-based biometrics measures common computer usage, such as how a user surfs the web, how they use certain software applications and more.
  4. Motor skill-based biometrics refers to the measurement of a user’s movements to help identify them.
  5. Purely behavioral biometrics refers to the measurement of behavioral traits that make it easier to identify unique individuals.

The more information you can gather from users about how they feel and what they are doing, the more you will be able to personalize your marketing efforts. Behavioral biometrics systems, like eye-tracking software, could have a big impact on your ability to do this in the future.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business
Benefits of Public Speaking

The Benefits of Public Speaking: How it Increases Your Brand’s Visibility

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It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every opportunity you can to increase your brand’s visibility. You can benefit from public speaking.

The Benefits of Public Speaking

The following are some of the benefits of public speaking:

Showcase your brand

Public speaking is one of the best ways to introduce audiences to your brand. This is because they are there to listen to you. They are giving you their time, which means you don’t have to put nearly as much effort into earning it (like you would if trying to market to them online). When you have an audience’s undivided attention, you’ll have a better opportunity to showcase your brand.

Establish your brand’s authority

You can showcase your knowledge about your industry when speaking to people in person. If it’s obvious you know what you’re talking about, then that authority will translate to your brand. The stronger your brand authority is, the more people will trust your brand.

Engage with your audience on a personal level

Speaking to people in person will allow you to interact with them on a much more personal level. Talking to a human has that effect.  Your audience will be more likely to relate and engage with you on an emotional level.

Increase your brand exposure

The more people you speak to in person, the more you are able to increase brand awareness. This is because your in-person audience are more likely to act as brand ambassadors. Not to mention that a successful speaking engagement can lead to invitations to future speaking engagements.

4 Tips to Improve Public Speaking

The following are a few tips that can help you get the most out of your public speaking engagements:

1. Establish credibility

Begin by providing your audience with some information about your background and how it relates to your industry. This helps establish your credibility so your audience knows they can trust what you’re saying.

The Power of First-Person Experience Videos

2. Use storytelling

The easiest way to connect with an audience is to use storytelling. Don’t just spout facts–tell the story about who you are, what made you start your company, and what you’re trying to achieve.

3. Use visual aids

People are visual no matter what the context is. This means that they are going to get tired of looking at you and listening if you go on for too long. You can keep your audience engaged for much longer if you use visual aids when you speak.

4. Rehearse

Not rehearsing is like publishing the first draft of an article without rewriting or proofreading it. Rehearse what you’re going to say so that you’re familiar with the words and the timing. You don’t want to find out that you don’t have enough time to finish what you wanted to say or that you don’t have enough to say when you’re in the midst of a speaking engagement.

The benefits of public speaking can’t be overstated. Engaging in public speaking, whether it’s by speaking at conferences, trade shows, local business meetings, or any other type of business-oriented speaking event, helps to increase brand visibility while also providing your brand with a voice and personality that your audience can relate to and connect with.

Learn The StoryBranding Process

How Having a Real Time Location System Can Benefit Campaign Performance

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As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are at risk of falling behind their competition if they haven’t already. However, while most businesses understand that they should optimize their online content for mobile use, not everyone is taking full advantage of what mobile users can offer. For example, a real time location system can tell you where your audience is, which can be incredibly beneficial for improving campaign performance.

Using a Real Time Location System to Improve Campaign Performance

Smartphones have built-in GPS that pinpoints where the user is. This is data that you can access as long as you have permission from the user. You will need to offer an app that the user can download in order to access this data. Some users are going to disable the real time location system as a way to keep their privacy. However, a lot of people don’t mind if your app provides a helpful location-based feature.

The Benefits of a Real Time Location System

Being able to track the location of your users can come in use in numerous ways. Not only can you use this information to measure the effectiveness of your inbound marketing strategies, you can use it to better target your audience. The following are a few examples of how using a real time location system to improve your marketing efforts:

  • Target users near your stores: You can automate certain push notifications to be sent out to users who are within a certain radius of your stores. This is a great way to target users who may not know that they are near one of your stores. Even with users who know about your store’s location, you can send out content that might convince them to drop in. Sending them a special discount code that they can use there is a good example. It’s an incredibly effective way to increase foot traffic to your physical locations.
  • Target users near your competition: You can even use your real time location system to steal customers from your competitors. For example, your users might be headed to a competing store or are near a competing store. You can send them an offer to match any promotions they might be offering.
  • Improve reach: You can figure out what areas the majority of your users tend to be in. This can give you a lot of helpful information that you can use to improve your reach. For example, if you’re based in Philadelphia but you notice that a lot of users are in the NYC area. You can then use that information to target those areas. You can do soCampaign Performance by creating more location-based content or even by opening a store in that location.
  • Measure foot traffic. Measure how effective your mobile marketing efforts are by measuring foot traffic in your physical stores. For example, if you send out notifications of an in-store sale to your users, you can then identify how many users ended up going through the store on the day of the sale. You can use the foot traffic you measure at your stores to judge the performance of specific marketing tactics in many other ways as well.

As you can see, using a real time location system can be hugely beneficial to your cross channel marketing efforts. The trick is knowing how to implement it. These are just a few examples of how you can use the location data you have access to. This can help optimize your marketing campaign and improve sales.

Learn To Use Social Media To Find New Leads

Strategies and Trends for Effective Digital Advertising

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Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

What is Digital Advertising?

Before a customer purchases a product or service, they often go through three critical stages, namely: the awareness stage, the consideration stage, and the decision stage. During these stages, they take their time to understand the business, the team behind it, and how that product or service stands out from the competition.

If a prospective customer doesn’t know of your product or service, you can bet they won’t consider you for business. Therefore, digital advertising plays a critical role in the awareness stage. It ensures that your product or service has a name in the market.

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions.

Digital Advertising vs. Digital Marketing 

Many people use the phrases digital advertising and digital marketing interchangeably. And while the two are related, they mean two different things. Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. It involves various strategies and activities to promote business, build awareness, and drive conversations.

Digital marketing may include offline and online tactics such as Search engine optimization, email marketing, content marketing, social media marketing, influencer marketing, etc.

Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels. It often involves paid placements or ads designed to reach a specific target demographic.

If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services. These changes or trends are no accidents or coincidences. Rather, they are a result of careful adaptation to the evolving digital landscape and the ever-changing consumer behaviors.

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. Ads are also becoming more dynamic, with some incorporating variables such as the current weather, location, or time of day to enhance the user experience and increase the effectiveness of advertising campaigns. Here are the other digital advertising trends to keep an eye on:

  • Interactive ad formats: This is a technique where you involve users or viewers in the ad experience. Standard procedures include incorporating polls, quizzes, interactive videos, or mini-games to encourage user engagement and participation. Another advantage of interactive ads is that you can collect critical data and insights into the audience’s behaviors and preferences.
  • Behavioral targeting: Random ads aren’t effective in engagement and conversion since they don’t speak to the interests and preferences of the target audience. By tracking online interactions and user actions, such as previous purchases, website visits, and search history, it’s possible to deliver personalized and more effective ads.
  • Mobile dominance: The number of mobile users in 2023 is estimated at 6.8 billion, representing an average annual increase of 4.2%. These figures are pushing marketers to rethink their ad campaigns with a specific focus on optimizing them for mobile screens and utilizing mobile apps.
  • Intelligent advertising: AI and automated algorithms are pushing the boundaries of what’s possible in digital marketing. Today, AI in digital marketing enables cost-efficient ad placement across multiple channels and allows for precise user targeting.
  • AR and VR Integration: Several companies, such as IKEA, Adidas, and Volvo, increasingly embrace AR and VR technologies in their advertising campaigns to demonstrate products and provide virtual try-on experiences. These technologies increase engagement and boost conversion.

Ways of Advertising Online

Digital or online advertising comes in various forms. However, they are often categorized into two main groups: display ads and native ads. Display ads are the digital evolution of flyers and billboard ads. They feature an ad copy, images or graphics, and a CTA. Examples of display ads include:

  • Popup ads: These are often considered very annoying since they interrupt browsing and require the user to take the specified action or manually close them. Popup ads are still in use, but there are ways you can make them less disruptive.
  • Video ads: include video commercials, TV ads, and Facebook and YouTube ads. Modern video ads across social media channels are highly engaging, personalized, and interactive.
  • Banner ads: These are image-based ads often displayed to the side or above the web content.
  • Rich media ads: Rich media ads may feature text fields, scroll or swipe functionality, and even 360-degree rotatable images.

Native ads, on the other hand, are designed to blend seamlessly with the platform or content used. And as the name suggests, native ads should speak to the audience in a way that makes sense to them. Examples of native ads include:

  • Paid search ads: As a website owner, you pay Google to rank your web pages on the first pages of the Google Search Results Pages (SERPs).
  • Social media ads: You pay your favorite social media platforms, such as Facebook or Instagram, to get posts to rank higher in the platform’s algorithm and appear in the feeds of non-followers with similar browsing or shopping habits.
  • Promoted listings: You pay a listing site to rank your business at the top of the platform’s search results page.
  • Sponsored content: You sponsor a podcast or video, and the owner features your business or displays an ad letting the audience know about your business.
  • Influencer partnership: You pay or partner with a social media influencer who creates awareness for your brand. This technique is powerful, but you need a solid influencer marketing strategy to make this work for your business.

Bottom Line

Now that you know how online advertising works, its examples, and its benefits, it’s time to put everything into action. Typically, you want to have a plan or strategy for how you’ll drive your digital advertising campaign.

This involves understanding your goals and KPIs and knowing your target audience, distribution channels, content materials, and budget. If you are new to digital marketing and online advertising, seek expert help from an experienced and reputable digital marketing firm.

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blog vs vlog

Blog Vs. Vlog: Why Your Business Should Begin Vlogging

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The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. More and more businesses are beginning to vlog as well. The concept of a vlog is simple — it’s a blog in video form. The question is how do you decide which to choose between blog vs. vlog for which type of content?

The Benefits Of A Vlog

These days, vlogging can be done with nothing more than a smartphone, making it both affordable and easily accessible. It’s important to have content available for your prospects and clients that prefer video to text. The following are some of the major benefits of utilizing vlogs.

  • Vlog content is easy to produce

    With advancements in technology, the equipment you need to produce a vlog isn’t as expensive as you might think. Of course, you’ll want to spend some money to ensure that the quality of your video content stands out from the pack, but it’s more affordable to do so now than ever before. They also give you an easier way of explaining blog topics that you think would be better demonstrated visually. Words alone can not properly convey every idea.

  • Vlog are engaging

    Vlogs are incredibly engaging and there’s a simple reason for this. Not only do people more easily consume visual content, but vlogs also allow you to showcase your personality. They provide a person, whether it’s someone in your company, a customer, or an actor, to represent your brand. By having someone on screen, viewers will be able to engage on a personal level much more easily. This is difficult to do with written content since you can’t immediately convey a personality.

  • Vlogs are mobile-friendly

    It’s much easier for people to watch videos on their smartphones than it is to read blogs. Reading is more challenging on smaller screens, while videos can display in full HD and will run smoothly. It’s why half of all video content is viewed on mobile devices. Additionally, people who are watching videos on mobile are more likely to share. It’s estimated that 92 percent of people viewing videos on their mobile devices tend to share videos.

How Businesses Can Use a Blog To Strengthen Their Online Marketing Efforts

Choosing Blog Vs. Vlog

Many of the benefits of a vlog are advantages as well. Because of the fact that vlogs are video content, they are inherently more engaging, shareable, and mobile-friendly than blogs. However, you could argue that blogs are easier to produce — although some might not agree since blogging does require writing and editing skills. The thing is, there’s no necessity to choose between blog vs. vlog. Why not implement both? Both written content and video content have a place in your content marketing strategy. And when it comes to content, it’s good to have a variety. By providing your audience with content they can both read and watch, you cover all of your bases. Now the question becomes when do you blog and when do you vlog?

How to Have a Successful Blog (Expert Tips)

When to Blog or Vlog

Blogging is a great way to get a lot of information across to your audience. For example, if you have a lot of statistics that you want to share, then an infographic or a bullet list can be more effective than rattling them off on video. However, when it comes to things like tutorials or demonstrations, vlogging is going to be more effective since you can show your audience instead of having to tell them. It also depends on the message you want to convey. If you want to build a real connection with your audience, a vlog might be better suited as they can see and hear another human being. Even if you already have a strong connection with your blog audience, vlogging can only improve it.

Vlogs also work well for your social media posts. Platforms such as Facebook, Twitter and Instagram are great places to share vlogs and get more people interested in your content due to easy sharing features. Since it’s a video sharing platform, YouTube is the best place to be uploading vlogs. Users receive video recommendations based on other content they have watched which makes the likelihood of the correct audience finding your videos greater. While links to blogs can be shared on social media, audiences are unable to view the entire content without going to another website. Vlogs can usually be viewed directly on the platform they’re shared on such as Facebook or YouTube, or a snippet of them can be shared on Instagram and Twitter, depending on the length.

There are advantages to both blogging and vlogging, but there’s no reason to limit yourself to one or the other. Both can be incredibly effective at informing and engaging audiences as well as attracting and converting more leads. In the end, it’s the quality of the content you create that matters most.

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Market Segmentation

6 Types of Behavioral Data That Can Be Used For Segmentation

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Behavioral Data is the way that your users behave provides you with significant insight into your audience, your website, and even your products and services. You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation.

Behavioral Data Examples for Segmentation

You will need to use analytics in order to look at a variety of different metrics that will reveal behavioral data. The following are six metrics that can help you gather behavioral data to use for behavioral segmentation:

1. Page view history

Seeing what pages a user is visiting can give you a good idea of what they’re looking for. You can also identify pages that they are spending most of their time on. This reveals the content that interests them. Looking at their page view history (as well as the pages they’ve spent a lot of time on) will help you gather information on what subjects they’re most interested in. This will allow you to provide more custom cross-links for related content. It can also direct users to content that’s more likely to interest them.

2. Email opens

Just because a lead is on your email list does not mean that they are reading all of your emails. Identifying what emails they are opening will give you a good idea of how to follow up those emails with custom messaging and retargeting. You can also better understand what headlines and messaging times get the most open. This will allow you to adjust your email strategy so that it’s more effective.

3. Social engagement

Social engagement is identified by the content that users like, share, or comment on. You can track the social engagement of your users. This helps identify what types of content they engage in with most to tailor content that’s more to their liking. You can also share content with them directly to engage with them more personally. This will help build stronger relationships.

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4. Videos watched

More people are now watching videos on a daily basis due to how easy it is to access them via mobile devices. Keep track of your user’s video-watching history so that you can let them know when you publish similar video content in the future or so that you can send them more content (video or non-video) based on the subject matter of the videos they’ve watched.

5. Purchase history

Tracking what your customers have purchased will let you know their needs and wants. This will make it easier for you to send targeted offers and identify cross-selling opportunities. Remember, buying history isn’t just limited to what your customers are purchasing. It also includes when they are making those purchases. You can target them using offers on dates that they tend to make their purchases.

6. Product usage

Depending on the product or service you’re selling, you can gather data on its use. For example, if you sell software, then you can track how often it’s used. This allows you to upsell heavy users. This also allows you to send targeted content to users who aren’t using certain features about features. Lastly, it can re-engage users who aren’t using your software often.

These are 6 behavioral data examples for segmentation that you can use as well. By paying attention to your users’ behavior data and using that information to segment your users, you can greatly improve both the effectiveness and efficiency of your marketing efforts.

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