What’s Trending In Marketing For August 2023

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Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Stay informed and ahead of the game with our curated collection of marketing updates and reports.

Noteworthy Marketing News

 

Quiznos eyes comeback as they bring back Spongmonkeys mascots. 

In a new ad campaign from the famed sub sandwich company plans to bring back the creepy corporate mascots, the Spongmonkeys. After years of decline and a 2014 bankruptcy, Quiznos is making a comeback by franchising new locations. The quirky rodent-like characters aim to revive the brand’s popularity. With just over 150 locations left, Quiznos is determined to regain its place in the restaurant industry and attract customers with the nostalgic return of the Spongmonkeys. Read more here. 

Twitter loses almost half of advertising revenue since Elon Musk takeover.

Since Elon Musk’s $44bn acquisition of Twitter in October, the platform has faced a substantial 50% drop in advertising revenue. The company’s anticipated sales growth in June did not materialize, though July showed some promise. Musk’s cost-cutting measures, including laying off about half of Twitter’s staff, aim to address the platform’s struggles. Meanwhile, rival app Threads has gained traction with an estimated 150 million users, while Twitter grapples with heavy debt and negative cash flow. Despite challenges, Musk aims to turn the platform around. Linda Yaccarino, the new CEO, emphasizes video, creator, and commerce partnerships to boost ad sales. However, the road to recovery may be prolonged due to pre-Musk revenue declines and competition. Read more here.

Netflix scraps low-tier ad free plan.

Netflix’s ad-free $9.99/month basic plan is being discontinued in the US and UK, impacting both new and returning members. However, existing users have the option to keep their current plan until they decide to cancel. Alongside this move, Netflix is introducing a new $7/month plan with commercials. This decision is part of the company’s strategy to diversify its revenue streams and remain competitive in the rapidly evolving streaming market. Notably, Netflix’s recent emphasis on its ad-supported tier has yielded positive results, attracting nearly 5 million monthly users and creating an enticing opportunity for advertisers. Read more here.

Improving Your Marketing Program 

 

Core Difference Between Buyer Journey vs. Customer Journey.

Discover the core difference between the buyer journey and the customer journey in this insightful article. Uncover the stages consumers go through before making a purchase decision and how businesses can nurture relationships post-purchase to build brand loyalty and create brand ambassadors. Learn valuable strategies to engage customers and ensure the long-term success of your business. Don’t miss out on these essential insights! Click here to read the full article.

The Importance Of Lead Generation Content Marketing.

Learn the power of lead generation content marketing in boosting your business growth and attracting potential customers. Discover how to create compelling content that converts prospects into loyal leads, standing out from tough competition. Quality content with specific purposes and formats, along with consistent publication, helps build trust and credibility with your audience. Don’t miss this opportunity to transform your company’s online presence. For a consultation, visit the link below and take the first step towards a successful content marketing strategy. Click here to read more.

8 Reasons to Invest in OTT Marketing.

Discover the top 8 reasons to invest in OTT marketing. With close to 200 million streaming viewers expected in the next few years, OTT advertising reaches a massive audience. Target your audience more effectively using GPS and behavioral data. Unlike traditional TV ads, people engaged in streaming content are more likely to watch entire ads. Personalized OTT ads improve engagement and yield better data on viewers. Flexible campaigns allow real-time adjustments for improved results, and A/B testing helps fine-tune your strategy. Paying for ad views, OTT ads offer a cost-effective and high ROI approach to complement your inbound marketing efforts. Read more here. 

Recent Marketing Reports, Updates, and Trends

 

As we enter the peak of summer ’23, the advertising realm is abuzz with thrilling trends. Artificial intelligence continues to transform content creation with innovative and easy to use tools such as, chatGPT and Jasper.  Among Gen Z, Instagram Reels reigns supreme as the favored social medium, offering brands an avenue to showcase authenticity and engage viewers. Short-form videos dominate summer marketing campaigns, while Influencers maintain their impactful role in fostering genuine connections. These are just a few of the key trends shaping the industry this season. To discover more about these trends and beyond, explore the full article here.

How does ‘Estimated read time’ in your meta description impact SEO?

In a recent poll by Search Pilot, the impact of adding “estimated read time” to meta descriptions was examined. While many believed it wouldn’t affect organic traffic, some thought it could be positive. However, the majority’s prediction was correct, as the display of estimated read time had no noticeable impact on site traffic. This finding highlights the importance of SEO testing and being cautious when following competitors’ actions. The article showcases the significance of user polls in understanding marketing trends. Read more here. 

Hootsuite’s Social Media Trends 2023.

The 2023 social media marketing landscape presents challenges due to economic uncertainties. Despite this, social media marketers enjoy increased budget and autonomy, as the profession matures. Successful marketers will carefully assess opportunities and consider long-term impacts in their strategies. The 2023 social media trends report offers valuable insights to navigate this defining year in the industry. Embrace these trends to optimize marketing strategies amid the evolving social media landscape. Read more here. 

 

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Keys Successful Price Reduction Strategy

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There are many reasons why you might be thinking about reducing the prices of a product or service. There are usually two main reasons: the product or service isn’t selling as well as you had hoped, or you’re looking to increase your customer base. A price reduction can help interest potential customers who may not have been interested before. However, if you plan on cutting prices, you need to implement effective price reduction strategy marketing.

Why is Price Reduction Strategy Marketing Important?

There are two critical reasons why you can’t just slash prices without a price reduction marketing strategy in place. First of all, nobody will know about the price change. Secondly, you don’t want those who do know to make the wrong assumptions about why you are changing the price.

Generating Awareness Of Your Price Reduction

If you don’t market the fact that you’re reducing your prices, nobody will know about it. This then defeats the purpose of lowering your prices in the first place. For example, if you are reducing the cost of a product because it isn’t selling well, then it’s still not going to sell well if nobody is aware of the price cut.

Informing Customers Why You Are Reducing Prices

If people don’t know why you cut prices, they will make assumptions. This can hurt your brand image. For instance, some customers might think that you’re discontinuing a product and are trying to get rid of the last of what you have left. Customers don’t want to buy a product if a newer version is coming out soon after.

What Are The Keys To Effective Price Reduction Strategy Marketing?

When you cut the price of a product or service, you should have a goal in mind. After all, why else would you reduce prices? Whatever your goal might be, you’ll want to keep it in mind as you develop your marketing strategy. A good price reduction marketing strategy should include the following:

  • Provide A Reason

If you don’t justify your price cut, your target audience may become skeptical about why you’re doing it. You need to have a good reason. For example, maybe you’re just having a sale to reward your customers. Or maybe it’s an ethical reason (such as temporarily lowering prices during the COVID-19 pandemic). If you’re permanently reducing the price, you should provide an explanation as well.

  • Research Your Competition

If you’re trying to price your product more competitively, then you should do some competitive research. How much are your competitors charging for similar products or services? If you’re temporarily reducing prices, then you might want to make them even lower than your competition. Doing so can help you steal customers who are willing to try your product or service due to the low price.

  • Establish A Timeline

Is your price cut going to be permanent or temporary? If it’s temporary, you should market it as such. You’ll want to note exactly when you plan on reducing the price. You should also mention how long it will remain at that price point. This way, customers who want to take advantage of your price reduction won’t miss out. The last thing you want is for customers to not make the purchase because they didn’t know that your price cut was temporary.

  • Consider Your Buyer Personas

Consider how a price change will affect your buyer personas. You might not realize it, but reducing the price isn’t always the best way to increase sales. This is especially true if your buyer personas are on the wealthier side. These personas are likely looking for a premium product or service. If you lower the cost of your product significantly, it may lose the perception of luxury.

Why Are Buyer Personas So Important?

  • Focus On Features

One of the biggest mistakes that companies make is to focus solely on the price cut. While the price reduction will attract many customers, it’s not the main reason why they will make the purchase. It’s the features of your product or service. Focus on the features that make your product or service worthwhile. The features are what provide the real value, after all.

Implement A Successful Price Reduction Marketing Strategy Today

Reducing the price of your product or service can help you increase sales and your customer base. If you take the time to develop an effective price reduction marketing strategy, it will result in both a short-term impact and a long-term impact (even if you’re only reducing prices temporarily).

buyer persona guide for business
marketing agency

Why Hiring a Marketing Agency Would Benefit your Company

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Marketing your business is critical to not just achieving growth, but to simply surviving. If you’re a small to mid-sized company, then marketing is absolutely essential to generating awareness of your business. However, effective marketing can be very challenging without experience, not to mention that it can be very time consuming as well. Businesses that attempt to develop marketing strategies on their own often find themselves stretched thin. As a result, they have little time to focus on their core business. Because of this, you should strongly consider hiring a marketing agency.

Reasons To Hire A Marketing Agency

For many, hiring a marketing agency requires some convincing. After all, some businesses believe that paying for marketing services is an unnecessary expenditure. However, working with a marketing agency can be incredibly beneficial. The following are a few key reasons that a reputable marketing agency is worth the cost:

  • Cheaper than an in-house team

Marketing a business not only takes a lot of work, it takes a lot of specializedwork. Marketing teams typically consist of a marketing coordinator, a marketing director, a social media manager, a content strategist, a marketing manager, and more. The cost of hiring these positions full-time is rarely something that smaller businesses can afford. When you hire a marketing agency, you pay a set fee. This set fee provides you with access to all of the marketing specialists you need.

  • Scale as your company grows

As your company grows, it will become increasingly difficult to scale your marketing efforts. The bigger your company gets, the more time and effort you will need to dedicate to your marketing. A marketing agency like STEVENS & TATE MARKETING will be able to keep up with your growing marketing needs.

  • Take advantage of marketing expertise

When you work with a marketing agency, you’ll have access to a team of experts with vast experience. They will know what works and what doesn’t. They will also work closely with you to tailor a marketing strategy that suits your needs. Inexperienced companies that don’t use an agency often end up developing a marketing strategy through trial and error. Relying on trial and error to improve your marketing efforts is not cost-effective.

  • Have access to the latest marketing tools

Marketing agencies invest in all of the latest marketing tools and technology. Smaller companies can rarely afford these tools on their own. Fortunately, marketing agencies will use all of their high-end marketing tools when working with you.

How To Choose The Right Marketing Agency

Not all marketing agencies are of the same quality. Nor do they all offer the same services or charge the same fees. As such, hiring the right marketing agency can be difficult. The following are some tips to help you choose a marketing agency that will fit your unique needs:

  • Have a goal

You’re not going to know if the agency can offer what you need if you don’t have a marketing goal in mind. You need to figure out exactly what you’re trying to achieve. For example, maybe you want to build a successful website or you’re trying to increase your leads. Ask the agency how they’ll go about helping you achieve your specific goal.

  • Find out about their services

Some marketing agencies specialize in specific services, such as SEO. Others offer more broad services, such as digital marketing. Find out what services they offer to determine if they are a good fit for your company’s needs.

  • Ask for references

Speak with the agency’s current clients. A reputable marketing agency should have no trouble providing you with references. You should also ask how many existing clients they currently have and for how long they’ve had them. The longer the clients have been with them, the more you can assume that they must be doing a good job. High client turnover is usually a bad sign.

  • Look at previous work

Good references don’t always indicate good work. Take a look at the marketing strategies that were implemented for previous clients. Look at their websites, their social presence, their content, and more. If you don’t think they’re of high quality, then that’s a big red flag.

  • Look for a good cultural fit

You need a marketing agency that’s willing to work with you to tailor a strategy to meet your needs. To achieve this, your team has to get along with their team. A good cultural fit is essential. When speaking with an agency, pay attention to how well they communicate with you. You should also get along well with them. Finally, try to find an agency that shares the same values as your company.

Begin Working With A Marketing Agency Today

At first glance, handling your own marketing efforts might seem more cost-effective. However, that’s simply not the case. Not only are you likely to save money long-term, but your marketing strategy is more likely to succeed if you work with a reputable marketing agency. With that in mind, you should strongly consider hiring a marketing agency to oversee your company’s marketing strategy.

 

Free Marketing Consultation
Customer Journey vs Buyer Journey

Core Difference Between Buyer Journey vs. Customer Journey

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You’ve probably heard a lot about consumer lifecycles and the different terms used to describe said lifecycles, such as buyer journey and sales funnel. They can be a little overwhelming and a little confusing. You might even wonder why some terms seem to describe the same thing, such as buyer journey and customer journey. Don’t be fooled–the buyer journey is very different from the customer journey and it’s important that you know what the difference is. The following is a breakdown of the buyer journey vs. the customer journey.

The Buyer Journey

As we’ve previously discussed, the buyer journey makes up the stages that a consumer goes through up to their decision to purchase a specific product or service from a specific company. This includes the awareness stage, during which they realize that they have a problem; the consideration stage, during which they identify the solution to their problem; and the decision stage, during which they decide what product or service is the best solution to their problem.

The Customer Journey

During the buyer journey, the consumer doesn’t become a customer until the end of the very last stage (the decision stage). However, your relationship with your customers doesn’t end the moment they’ve made a purchase. The real success of a business depends on return customers, after all. This is where the customer journey comes into play.

During the customer journey, you should focus on further developing relationships with your customers through regular engagement. Building relationships will help to increase trust in your brand, which, in turn, will improve customer retention.customer journey

Read about How to Use the Buyer’s Journey to Create Great Content

But getting customers to purchase your products and services again isn’t the only goal. You’ll want to establish customer loyalty, which means that they will only buy those products and services from you–and, eventually, will turn to your company for whatever needs you can offer solutions to.

Nurturing Customers into Brand Ambassadors

Once you’ve managed to build that loyalty, you’ll be able to nurture that customer into a brand ambassador. Consumers tend to trust other consumers much more easily than they trust companies, which is why brand ambassadors offer so much value. Keeping all of this in mind, the following are a few tips to help you nurture your customers through their customer journeys:

  • Initiate engagement following purchases – It’s important that you initiate contact with customers as soon as possible following a purchase. Many businesses use automation to send emails thanking customers for their purchase and even recommending similar products (in an attempt to cross-sell or upsell).
  • Send them relevant content – Continue nurturing your customers by sending them emails with content that is relevant to their engagement history (including their purchases and website behavior). The content you send should be informative and should help improve their brand experience. For example, tips on how to use the product that they purchased or general content relevant to their purchase.
  • Request and listen to feedback – Send your customers surveys or request that they leave reviews. Listen to what they have to say. Customer feedback is valuable to improving your business and can help you improve your relationship with your customers as well.
  • Reward referrals – You can encourage your customers to become brand ambassadors by implementing a referral program. For example, you can offer a discount for every customer that they refer to you.

Also Read How Businesses Use Brand Ambassador Programs To Increase Brand Awareness And Trust

The difference between the buyer journey and the customer journey is that the buyer journey leads up to the purchase whereas the customer journey continues following the purchase. It’s important that you have strategies in place to accommodate consumers during both journeys to help ensure the success of your business.

 

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

 

lead generation content marketing

The Importance Of Lead Generation Content Marketing

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Your company is struggling to generate leads, and you’re looking for a quick and relatively simple solution. I have this solution, but you’ll probably groan because you’ve heard it before. “Content is king” might be an overused term, but that’s only because it’s proven to be true. A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing.Lead generation in content marketing can fuel your business growth and establish a strong customer base. Learn how to create compelling content that attracts and converts prospects, maximizing your marketing efforts.

Nowadays, the quality of your company’s content is more important than ever before. Granted, there is more space to generate content and share it on the Internet, but with increased space comes tougher competition. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Consistent, quality content will attract the attention of readers, as well as encourage them to trust your company.

So what exactly is “quality” content?

Quality content has a specific purpose, format, and topic. The purpose should help the users find an answer to their questions or interests. The format you choose should fit your content well. In order to attract more leads, the content in the conversion stage should consist mainly of content offers.

Also Read: Different Types Of Content Marketing For Lead Generation

Choose an appropriate format

The format of the content offers can be a multitude of things, such as case studies, white papers, forms, calls-to-action, visuals, eBooks, emails, and landing pages. For example, if you want to demonstrate to users how a product works, you might use the template of a visual, such as a video or an image, rather than an eBook. On the other hand, if you wish to show your readers a how-to process that is also aesthetically pleasing, an eBook format would work better than a visual one.

In terms of topics, your content should be educational as well as specific. You should conduct market research and create content with your buyer personas in mind. Imagine you are your buyer persona: what problems do you need solutions for? How far are you in the buyer’s journey? What language would you use when typing keywords into the search engine? This can help you cater your content towards your target audience.

Also Read: Cornerstone Content & Why You Need It

Be consistent

Another factor that makes content “quality” is frequent and consistent publication. If your readers know they can count on you to publish a semi-weekly blog in a specific time window, they are much more likely to see you as reliable. Webdam’s statistics show that blogging consistently has led to B2B marketers generating about 67% more leads marketers who do not, which is a huge advantage. After you’ve earned their trust, a number of your visitors will subscribe to you and convert to leads.

Lead generation content marketing is a proven way to get the word out about your company and have potential customers become interested in your business. Without good, consistent content, people will have little reason to visit your website or truly believe that you’re a leader in your field. Don’t let this happen to you. For a consultation, please visit the link below.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

OTT Marketing 1

8 Reasons to Invest in OTT Marketing

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OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. Because it’s so important to stay on top of the latest trends in order to avoid falling behind your competition, OTT marketing is something every business should explore. As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). Of course, that’s not the sole reason why you should consider implementing an OTT marketing strategy. The following are some of the major benefits of investing in OTT advertising:

1. Reach A Huge Audience
2. Target Your Audience More Effectively
3. People Will See Your Ads
4. Improve Engagement
5. Obtain Better Data
6. OTT Campaigns Are Flexible
7. You Can Test Your Campaigns
8. OTT Ads Are Cost-Effective

1. Reach A Huge Audience

It’s estimated that there will be close to 200 million streaming viewers within the next few years. This means that you’ll likely be able to reach a huge part of your target audience via OTT advertising. Not only are streaming channels, incredibly popular, but more streaming platforms are launching every year; both Disney and Google recently launched their own channels. Additionally, users have the ability to stream content on these platforms from almost any device, including TVs, computers, smartphones, and tablets.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

2. Target Your Audience More Effectively

OTT advertising essentially combines the effectiveness of TV ads with the ability to target specific audiences that digital marketing tends to provide. For example, OTT marketing allows you to target viewers in specific areas using GPS data. You can also leverage behavioral data based on the platform viewers are using as well as the content they are streaming. Additionally, you can also target viewers based on demographics.

3. People Will See Your Ads

OTT Marketing2

Whereas people often change the channel when watching something on cable whenever there is a commercial break. people who are streaming content rarely do this. This is because they can’t just flip back to the stream they were watching after the commercials have ended. Switching streams is inconvenient and most people are too engaged with the content that they are streaming to constantly switch back and forth. Because of this, people who are streaming content are more likely to watch the entirety of the ads that are shown. In fact, it’s estimated that roughly 98 percent of OTT viewers watch the entire ad that’s shown to them. This means that your OTT efforts are more likely to have an impact on their intended audience.

4. Improve Engagement

Many streaming platforms allow their viewers to choose between OTT ads during content breaks. This helps to personalize their experience; however, it also means that they will likely be more engaged with the ads that play since they chose to view them. As such, OTT ads are a good way to get your message across more successfully.

5. Obtain Better Data

When it comes to traditional TV advertising, viewing data is based on larger sample sizes. OTT marketing provides much more helpful data in terms of who is watching your OTT content. Some of the data that you’ll have access to includes what demographics were watching your content, what it was that they were watching, exactly when they were watching it, and from what device they were streaming on. All of this data is invaluable in regards to adjusting your OTT campaigns for better results.

Also Read Traditional Marketing vs. Digital Marketing

6. OTT Campaigns Are Flexible

You’re not locked in when you pay for OTT advertising. Many platforms allow you to start, stop, and resume your OTT campaigns at any point in time. This means you can manage your campaign settings and the commercials you’re running in real-time to obtain better results. As a result, you can leverage the data that you’re collecting on your OTT campaign to make improvements.

7. You Can Test Your Campaigns

Because OTT campaigns are often flexible, you can test your campaigns by targeting different audiences and ads to see what works best. Think of it as a form of A/B testing except for OTT marketing.

8. OTT Ads Are Cost-Effective

Instead of paying for the placement of your ads, you’re paying for actual ad views. Because you’re also able to target specific audiences more effectively, your ads will also likely result in a higher ROI. As a result, OTT ads are actually very cost-effective, especially when you take into account the fact that OTT ads engage viewers and can be adjusted throughout the campaign as well.

These are some of the main benefits of investing in OTT marketing. Although traditional TV advertising can still be effective, OTT marketing is an excellent way to reach your target audience and to complement your existing and future inbound marketing efforts.

what To Know Before Hiring a Package Design Company

What You Should Know Before Hiring a Package Design Company

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Packaging plays a crucial role in the overall performance of your product. Creative and well-designed packaging will always impact the sale of your products. So, the first thing when choosing a package design company is to find one that can bring the best design. Your designs should relate to your products in terms of graphical presentations, color, typography, shape, and format.

Your design should also communicate effectively and create a positive user experience. With such a design, you will likely win yourself, lifetime customers. Remember that most consumers judge a product by its package. We have discussed all you need to know about packaging design in the sections below.

What is Packaging Design?  

Packaging design is creating a functional yet visually appealing package for a product. The design should create a package to hold your product and allow easy transportation and storage. Aside from the physical functionality, the package should attractively appeal to the target audience.

An effective package design will make your product stand out on the shelves. To achieve this, understand your target audience and then develop design concepts based on what they like.

Things to look for in a Package Design Company  

looking ofr a design company

Creating an effective packaging design is not just about making your product look great; it’s also about showcasing your brand. A good package design company should have experience in graphical and structural designs, offer affordable pricing, and have a strong reputation. We’ve covered these in detail below.

1. Quality of Design 

Design quality plays a crucial role when choosing a package design company. The design should ensure that your product is noticeable and unique, which increases sales. Your design company should be an expert in graphical and structural designs. This makes it easy for them to design creative, attractive, and functional designs. You can review their past projects to understand their taste and whether or not they fit your brand.

Additionally, it would be best to consider a company that offers sustainable and environmentally friendly packages. Cardboard-based designs are examples of such packages.

2. Cost Optimization

When considering the cost of a package design company, it is important to balance high-quality design and affordability. You have to ensure that your design can withstand competition in the market but also remain within your budget.

Before approaching a design company, know what you want and what you think works best for your product. For instance, the type of packaging material, visual presentations, and size you want for your product. With such a presentation, your designer can easily develop a design that satisfies your needs and is within your budget.

3. Quality of Customer Services

Work with a company that offers intuitive customer services. The company should be present throughout the stages of your package production. Right from the design process, production, and delivery. This is important, especially when changes or advancements are necessary. The company should also request your opinion or discuss the package design tips and styles they’ll use.

4. Understand their capacity

A company’s capacity is its ability to take on your project and meet your deadlines while maintaining quality. Factors such as turnaround time, flexibility, team size, and project management can help you gauge the capacity.

Similarly, these factors will affect the company’s timely and quality product delivery. For instance, a company with large design teams and budget may use more packaging design resources hence faster service delivery and less turnaround time.

5. What’s their Reputation?

Look out for customer reviews to know how the company operates and what other clients feel about the company. Look for reputable and certified companies to avoid falling for fake reviews, as some companies use them to make impressions.

Also, browse their portfolio to assess the performance of the firm’s designs. The designs should be diverse, as this demonstrates the ability to cater to your varied needs.

 

Free Marketing Consultation

 

Benefits of Working with a Package Design Company  

Have you ever reviewed your product’s packaging and wondered whether you have the best design? And do you know what works best in your niche? If you are being sincere, you don’t have the best answer for each of these questions. And that’s not your fault. It can be challenging to figure all that out on your own, and it could also cost you a lot of money. If you consider hiring a package design company, here’s how you’ll benefit:

Learn What Works Much Faster

A package design company knows what works in your niche. This takes much of the testing and guesswork out of the process. Your designer may not have the perfect design in place right away, but they will save you a lot of time.

Instant Access to Experts

A package design company has a team of professionals who have seen the most devastating mistakes. Hiring such a company is like taking a safer shortcut past much of the difficulty you might experience if you tried making your design on your own.

More Profitability

While your designer may still insist on some testing as your product goes to market, you will have a profitable one, to begin with. That means you have more money available to invest in your business than you would if you created your packaging design.

brand recognitionIncreased Brand Recognition

When consumers buy from you because they value your brand, you’ve hit a great milestone. Here, sales come easier since you don’t need to spend more time convincing prospects to take action. You also get committed and loyal customers coming back for repeat sales, i.e, provided you keep your promise to them.

Access to the Latest Technologies

Most package design companies invest a lot in modern technologies and packaging design trends to create stunning designs that capture consumers’ attention. Such designers know how to make your product fly off the shelves. That said, not all designers offer the same level of quality. When looking for a Packaging design in Chicago, conduct thorough research to ensure you get value for your money.

Get Started Today

Packaging is an essential aspect of marketing that can greatly impact the success of a product. Therefore, choosing a package design company that can create visually appealing and functional designs that resonate with your target audience is crucial.

Some factors you should consider when choosing a design company include their design quality, capacity, and reputation. Working with the right designer means you have faster access to experts and enjoy more profitability.

b2b marketing

5 Ways to Improve Your B2B Marketing Strategies

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B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts:
email marketing metrics 3

1. Streamline Your Email Marketing

Effective email marketing is vital to your ability to convert subscribers into leads and leads into customers. It’s estimated that 81 percent of B2B businesses have an email newsletter strategy. In addition, 40 percent of businesses believe newsletters are the most important component of their content marketing efforts. To get the most out of your email marketing strategy, you need to streamline it. This means that you should segment your email list so that you can personalize your messaging and target subscribers more effectively. Doing so will help ensure that your email campaigns are relevant to your email list, making it easier to nurture your leads.

2. Enhance Your Online B2B Marketing Presence With SEO

SEO (search engine optimization) is essential to putting your business in a position to be found by potential B2B clients. Many businesses will begin searching for information or solutions through Google. If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. To receive the most exposure on Google’s SERP, you will need to rank high on their page. Most people will click on one of the top three results and rarely ever go past the first page. By optimizing your website for SEO, you will boost your page rankings. The following are a few SEO factors that contribute to Google’s page rankings:

  • Keyword use

Keywords help provide Google with information about what your website content is about. You need to use keywords that are relevant to your content and that are competitive, meaning that you have a chance to rank well compared to other websites ranking for the same keywords. Your keywords also need to match your user intent to ensure that they are actually being used by people who are in your target audience. Finally, you’ll need to properly optimize your site using these keywords, such as by using them in your titles, headers, body content, anchor text, alt image tags, meta titles, and more.

  • User engagement

High user engagement indicates that the content is of high quality, which is why Google pays attention to certain factors that indicate high user engagement, such as social signals (shares and likes), comments, and backlinks.

  • User experience

User experience is another element that indicates quality. Technical issues, such as slow-loading pages, hinder the user experience. As such, you need to make sure your website is technically sound.

Difference Between Branding and Marketing

3. Know Your Audience

One of the ways in which B2B marketing differs from B2C marketing is that B2B clients are much more specific. B2C companies tend to have more general audiences that they can market to. Because B2B companies have to target a more specific type of client, you will need to figure out who exactly your audience is. To do this, you should develop your buyer personas. Buyer personas are representations of your ideal clients. They help you define the different types of clients that make up your target audience. You can then use your buyer personas to guide all of your marketing efforts. For example, when creating content, you can make sure that the content you’re creating is relevant to at least one of your buyer personas. Additionally, you’ll be able to make sure that you address your entire audience by making sure to create content that’s relevant to all of your buyer personas.

4. Measure Your B2B Marketing Online Performance

Not all of your b2b marketing strategies may achieve the success you were hoping for. However, the only way to judge your marketing performance is through various analytics tools to monitor key metrics. By doing so, you’ll be able to determine what is working and adapt accordingly. The ability to adjust your strategy mid-campaign can help ensure that you’re not wasting resources on tactics that aren’t effective. In the end, measuring your online performance is critical to achieving a high ROI on your B2B marketing.

5. Take Advantage Of Referral Marketing

Capturing leads and converting customers requires you to build trust. One of the best ways to build trust is through another customer’s referral. Implementing a referral marketing strategy can help you attract new leads through word of mouth of existing and past customers. To do so, you should give existing customers an incentive to provide referrals, such as a discount on a product or service.

These are five B2B marketing strategies that can enhance your marketing campaign. Keep in mind that you should continuously monitor and adjust your B2B marketing tips as needed. Doing so will help ensure that you’re not pouring resources into tactics that aren’t working out for you and will help you achieve a higher ROI in the long run.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business

What’s Trending In Marketing July 2023

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Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. As we delve into the intriguing rebranding journey of Peloton and the cutting-edge updates unveiled at Google Marketing Live 2023, we invite you to join us in exploring the exciting world of marketing together. Let’s embark on this journey of knowledge and discovery!

Noteworthy Marketing Trends and News

Peloton to relaunch brand as company continues to struggle

Peloton aims to reposition its brand to appeal to a wider demographic. While the brand is known for its at home bike services, the company looks to re-shift the brands image to be more welcoming to new users. The new brand identity and creative campaign of Peloton aims to convey an inclusive and dynamic image of the company, which showcases the company’s new offering for all ages, levels and sizes. Pelotons relaunch is an example of the importance of adapting and evolving to reach new audiences. Click here to read more.

Bandaid named most trusted brand. 

Band-Aid has reclaimed its position as America’s most trusted brand, surpassing Amazon, Lysol, and UPS. According to Morning Consult’s Most Trusted Brands report for 2023, this reaffirms consumer preference for established brands. Notably, among the ten brands listed, four belong to the self-care category, further emphasizing consumer trust in longstanding personal care products. The success of Band-Aid and other trusted brands serves as a compelling example of the enduring value consumers place on reliability and familiarity. Read more here. 

NFL plans to grow global markets

The NFL takes proactive steps to expand its global markets program, seizing lucrative opportunities in untapped markets. This strategic initiative allows NFL teams to gain access to international markets, enabling them to secure marketing rights and engage fans on a global scale. In the upcoming 2023 season, 21 teams will actively participate across 14 distinct international markets. Furthermore, by promoting the game of American Football worldwide, the NFL’s Global Markets Program seeks to forge strong connections with fans across the globe. Read more about the NFL global markets expansion here. 

Find these articles interesting? You may like: 4 essential Brand Components.

Improving Your Marketing Program

5 Strategies to Gain More YouTube Subscribers – June 27, 2023

 Video content tends to engage audiences much more than any other type of content. It’s why YouTube and other video social media platforms are so popular. YouTube is not only one of the internets most popular social media platforms, but it also ranks as the second largest search engine globally, right after Google. With that being said, YouTube is a power marketing tool that you should be utilizing today! Check out our recent article to learn how to attract a YouTube following  and boost lead generation. 

Examples Of How Smart Goals Should Align With Your Business Goals – June 23, 2023

In todays dynamic marketing landscape, setting clear objectives is paramount. That is why aligning SMART goals with your business objectives is crucial to the success of your brand. This article dives into the significance of aligning SMART goals with your business goals, as well highlighting the synergistic relationship between the two. By understanding how SMART goals can drive brand growth, you’ll gain valuable insights into optimizing your strategies and achieving measurable results. Read the full Article here.

4 Strategies of a Successful Attraction Marketing Formula – June 21, 2023

It’s no secret that inbound marketing plays a vital role in brand success. which is why it’s important to take a strategic approach in order to maximize your results. That is where attraction marketing comes into play, by shifting the focus onto your audience, your brand awareness will increase. In this article, we explore the four key strategies that form the foundation of an effective attraction marketing formula.

Recent Marketing Trends, Reports, and Updates

The Email Marketing market is poised for significant growth in the near future.

According to a recent GlobeNewswire report, email marketing continues to prove its effectiveness and resilience as a marketing strategy. Furthermore, the global email marketing market has experienced substantial growth in 2022 and is projected to keep growing. In fact, with a valuation of 911.3 million USD in the previous year, the market is expected to reach 1.08 billion USD by 2029. These projections, based on in-depth analysis of the market’s current size, as well as trends and economic factors, highlight the enduring relevance of email marketing in the digital landscape. Specifically, email marketing offers direct and personalized communication capabilities that resonate with businesses and their target audience. Moreover, it provides an effective means of reaching and engaging customers in a highly competitive market. While email marketing has been around for some time, its continued growth and success demonstrate its enduring value in the marketing world.

Forbes predicts 10 marketing trends for 2023.

Forbes has created a compelling list of the top 10 marketing predictions for 2023, as outlined by industry experts. Notably, companies will prioritize digital expectations, authority, AI concerns, and accuracy. These insights highlight the need for adaptation and innovation in marketing strategies. Furthermore, exploring these predictions provides valuable insights into shaping the marketing landscape. Moreover, adapting to evolving consumer behavior will be paramount. This includes prioritizing seamless physical-digital experiences, embracing social commerce, integrating video content, optimizing selling processes, and emphasizing customer retention. In conclusion, these emerging trends highlight the significance of meeting digital demands, building credibility, fostering transparency with AI, catering to evolving consumer preferences, creating cohesive brand experiences, utilizing social commerce platforms, and maximizing customer relationships. To read more, click here.

Google Marketing Live 2023: Here’s what you need to know

The Google Marketing Live conference, held in San Francisco, showcased updates on Google’s marketing landscape. With a primary focus on integrating AI into Google ads, the conference unveiled new opportunities for advertisers. Notably, one innovative feature introduced during the conference was the Google Search Generative Experience (SGE), which leverages AI to integrate ads into conversational chat, creating a more engaging and personalized user experience.. SGE offers personalized recommendations based on previous interactions, delivering relevant assets. In conclusion, this conference exemplifies AI’s influence in marketing, driving innovation and transforming audience engagement. AI continues to reshape marketing practices. For more insights, click here.

 

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5 Strategies to Gain More YouTube Subscribers

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As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore. In order to leverage YouTube to attract more leads, you’ll need to gain more subscribers on YouTube. This is a lot easier said than done. After all, just posting videos will not increase subscribers. To do so, follow these five ways to gain YouTube subscribers outlined below:

1. Create Content Worth Subscribing To

You’d be surprised how many people make the mistake of thinking that quantity is more important than quality. You might manage to get more views by uploading more videos, but nobody is going to subscribe to your channel if your videos are average at best. Put more time into creating good content — this means making sure your videos are relevant and informative and that they are highly produced–and you’re more likely to gain subscribers. A subscriber is worth way more than a view, after all, since subscribers are more likely to keep watching your videos.

2. Organize Playlists By Engagement

Organizing your videos into playlists makes it easier for viewers to consume your content. When creating your playlist, organize your videos by engagement. This means putting the videos with the highest audience attention rate at the top of your playlist. The reason you should do this is because viewers who finish a video will be shown the next video on the playlist. They are more likely to watch through the video if it has a high audience attention rate (it’s usually an indication of its quality). Videos with the lowest audience retention rate should bring up the back of your playlist. Essentially, your goal should be to hook your viewers by showing them the very best of your video content.Youtube Icon

3. End Your Videos With A Subscription CTA

Always end your videos with a call-to-action (CTA) asking the viewer to subscribe. Viewers who watch all the way through your videos obviously kept watching it for one reason or another and as such, are more likely to subscribe to your channel in order to have easy access to new videos as they come. It might seem obvious, but this is one of the best ways to gain more subscribers since not all viewers will think to subscribe if not encouraged to after watching a video.

Check out our article: Powerful Call-to-Action Phrases to Increase Clicks

4. Optimize Your Videos With Relevant Keywords

Just because a video is visual content does not mean it can’t be optimized for SEO using keywords. You can attract subscribers to your channel by properly optimizing your videos and your channel using relevant, high-quality keywords. You can use these keywords in your videos’ titles, descriptions, transcription files, thumbnail files, and video files. Remember, YouTube is a massive search engine in itself, so you’ll want to make it easy for your content to be found.

5. Use Vibrant Thumbnails For Your Videos

You’re not going to get subscribers if users don’t click on your video links. Take care to choose high-quality and relevant thumbnails for your videos. This will help your videos stand out on YouTube’s search page.

YouTube can be a very effective platform when it comes to attracting new leads, especially if you manage to gain subscribers. Be sure to use these five tips to gain YouTube subscribers to your company’s YouTube channel.

Learn To Use Social Media To Find New Leads