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SMART Goal Examples That Will Make You a Better Marketer
When creating your inbound marketing strategy, it’s important that you set smart goals for marketing as part of your planning process. Without smart goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.
The Importance of Earning High Quality Backlinks
The more high quality backlinks that you earn to your website, the more traffic you’ll receive. Because of the nature of high-quality backlinks, there’s a good chance that this traffic will consist of high-quality leads. Because of this, you should try to earn as many high-quality backlinks as possible.
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
Difference Between B2B and B2C Marketing Automation
B2C marketing automation software differs from that of B2B in many ways. Which kind of marketing automation software is right for your company?
Powerful Call-to-Action Phrases to Increase Clicks
Are you looking to increase your conversion rate? Call to action phrases are an essential part of the conversion process, but what kinds of call-to-actions should you put on your website? CTAs should be simple yet effective, and catch the attention of your visitors.
Media Mix Marketing: What Is It and What Are the Benefits?
What is media mix marketing, and why is it important? Learn the benefits of using mixed media and how to choose the mix to use.
Meta AI Tools in Facebook Ads: A Game Changer for B2B Marketing Campaigns
Discover how Meta AI is transforming B2B advertising through Facebook Ad Manager’s innovative features. Learn about AI-driven tools for video editing, audience targeting, campaign optimization, and analytics that simplify workflows, boost engagement and maximize ROI.
The Use of Inbound Marketing in the Manufacturing Industry
When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits when it comes to inbound marketing for manufacturers that you will want to take advantage of.
5 Storytelling Techniques You Should Use For Your Marketing Efforts
There are many different storytelling techniques you can use to boost your marketing efforts. Here are five techniques that you should be sure to implement to boost your storytelling capabilities.
Website Redesign Tips
If you’re looking to figure out what you need to change, you’ll want to start by asking yourself key questions about your current website design. The following questions will help you understand where your current website’s issues lie and how your website can be improved with Website Redesign.
