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Mastering Marketing Effectiveness: Strategies for Highlighting Your USPs

April 10, 2024/in Directors, Marketing Strategy/by Dan Gartlan

Join us to uncover your Unique Selling Points (USPs), leverage effective marketing, and differentiate your business for success.

Maximizing Profitability: How to Calculate and Improve Customer Lifetime Value

April 8, 2024/in Directors/by Dan Gartlan

Join us on a journey to unlock the power of Customer Lifetime Value (CLV), guiding your business towards smarter decisions in marketing, sales, and customer service, all while maximizing your returns on investment.

Tailoring The B2B Sales Funnel To Meet Your Needs

March 29, 2024/in Articles, B2B Marketing, Directors, Lead Nuturing, Marketing Strategy/by Dan Gartlan

By customizing the sales funnel to meet your company’s specific needs, you’ll be able to identify what stage your customers are in more effectively, thereby making it easier to determine who they need to be in contact with and what actions need to take place.

Website Redesign: Key Strategies For Revitalizing Your Digital Front Door in 2024

March 20, 2024/in Articles, B2B Marketing, Directors, Inbound Marketing, Website Design, Website Growth Driven Design/by Terry Becker

Ensure your website redesign success by learning from your current site, focusing on customer-centric design, integrating copy research, and more. By following these best practices, you can elevate your website’s effectiveness and meet the evolving needs of your audience.

7 Reasons Why Digital Marketing for Manufacturers is Critical to Success

January 30, 2024/in Articles, Digital Media, Directors/by Dan Gartlan

If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.

7 Organic Growth Business Strategies You Should Adopt

December 27, 2023/in Articles, Directors, Marketing Strategy/by Dan Gartlan

Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….

The Power of Story Branding: What We Can Learn from Successful Brand Stories

October 26, 2023/in Articles, Brand Story Telling, Directors, Storybranding/by Mark Beebe

In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.

What’s Trending In Marketing For August 2023

July 31, 2023/in Advertising Agency, Articles, Blog, Directors, Marketing Strategy/by Nicole Wagner

The August 2023 edition of “What’s Trending” covers noteworthy marketing news, including Quiznos’ comeback attempt with the return of the Spongmonkeys mascots and Twitter’s struggles with a 50% drop in advertising revenue after Elon Musk’s takeover. Netflix discontinues its ad-free plan, introducing a new ad-supported option to diversify revenue. The marketing program focuses on the core difference between buyer and customer journeys, lead generation content marketing, and reasons to invest in OTT marketing. The report highlights summer advertising trends with AI tools and short-form videos dominating, and the impact of “estimated read time” in meta descriptions on SEO. Hootsuite’s report guides marketers through the 2023 social media landscape amid economic uncertainties.

5 Strategies to Gain More YouTube Subscribers

June 27, 2023/in Articles, Directors, Search & Social/by Nicole Wagner

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind….

How Interactive Content Can Boost Your Inbound Marketing Efforts

June 15, 2023/in Articles, Blog, Content Marketing, Directors, Inbound Marketing, Marketing Strategy/by Mark Beebe

In this blog, we’ll discuss how interactive content works, its benefits, and some strategies you can implement to boost your marketing.