How To Outshine Your Competition with Effective E-commerce Website Marketing

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an e-commerce marketing strategy in place. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies, you can build awareness of your e-commerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales. The following are a number of e-commerce marketing tips that will help you do just that:

social media

 Diversify Your Social Media Presence – One of the big challenges of e-commerce marketing is figuring out what social media platforms work best for certain markets. You won’t want to pour all of your resources into one or two social media platforms, only to realize that they are ineffective for your e-commerce site. Instead, diversify. Establish a presence on a handful of social channels and use analytics to determine which platforms are successful and which aren’t. Finally, ditch those that don’t work and focus on those that do.

Create Original Content – Some companies will use existing content because they want to focus more on other business tasks. However, unique content is much more likely to have an impact on potential customers. Creating original content will help improve engagement with prospects, and bring more potential customers to your e-commerce page. Additionally, you can use the content you create to teach consumers about your products and services or about your market in general.

Personalize Your Content – Personalizing content, such as the emails you send to your leads, can contribute to an increase in revenue. This is because content will be more engaging if you address the lead by name, and tailor content to meet their needs by using the information collected from them. If it feels like you’re actually writing to your leads, and not just sending out advertisements to everyone on your email list, you’ll be more likely to capture their attention and improve your odds of conversion.

Similar Article: 5 Marketing Tactics You Should Be Using in 2019

Implement A Loyalty Program – As focused as you may be on finding new customers, don’t forget about your existing customers. The majority of your revenue will come from regular customers. Regular customers are important because they are more likely to act as brand ambassadors that can help drive more potential customers to your site. Implement a loyalty program that rewards them for their business, whether it’s by offering special promotions based on their purchase history, or offering some sort of reward point program.

Optimize For Mobile Use – Many customers shop for products and services on their mobile devices, such as smartphones or tablets. It’s also how they consume content and engage on social media. If your e-commerce site isn’t optimized for mobile use, you will miss out on a significant number of potential customers.

 Automate Social Networks – To successfully leverage social media and bring in more customers, you’ll need to have much more than just a social presence. You’ll also need to engage on a regular basis by posting content regularly. Otherwise, followers will forget about you and your social presence will become irrelevant. However, this can be quite time-consuming, which is why you should automate some of your social media tasks. For example, you can create posts ahead of time and use automation tools to post them at specific dates and times based on your schedule.

Digital marketing is a must for any business that maintains an e-commerce site if they want to stand out from the competition. These are six e-commerce marketing tips you should follow to improve your ability to attract and retain customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
logo design

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. The following are a few questions you might have about getting started on Instagram.

How Much To Advertise On Instagram?

First of all, using the basic features that Instagram offers is free. This means that you can post content without having to pay for it. For example, you can just post images or short videos on a daily basis with basic captions. While you can get a lot out of the free features of Instagram, to really increase engagement you’ll want to invest in Instagram ads.

When setting up an Instagram ad, you’ll only pay for the number of clicks your ad actually gets. You bid how much you’re willing to pay per click. This determines how competitive the ad will be (a higher bid means a more competitive ad). You can also set limits on how much you spend per day, meaning that you’ll never go over budget. As to how much you can expect to pay per click, most Instagram ads run somewhere between $0.50 and $1 a click. However, in more competitive industries, that CPC (cost per click) rate can certainly be a lot higher. You can also pay on a CPM (cost per mile), which focuses on impressions. On average, it costs around $5 to $6 per thousand impressions.

Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

How Can You Use Instagram Effectively?

The following are a few tips on how you can use Instagram ads effectively:

Know your audience – Instagram ads lets you define your audience (including by age, location, language, interests, behaviors, and more). Not knowing who your audience is will make it more difficult to define the right audience to advertise to. As a result, your ads will not be very cost-effective.

Choose your placement – You can choose where your ads will be placed, such as on Instagram feeds, Instagram stories, Facebook feeds, Facebook instant articles, or on the right column of Facebook. You can even choose to target certain devices (such as mobile devices) or operating systems.

Find influencers – Tagging influencers or reaching out to them to see if they want to promote your brand can help to lower your ad costs significantly due to the number of relevant followers they’re likely to have.

Track your relevance score – Facebook has a relevance score that you should track to identify how efficiently your budget is being used.

What Makes Instagram Worth the Cost?

The following are a few of the main reasons why it’s worth investing in Instagram ads:

Target specific leads – You can target specific demographics in specific locations, thereby making your ads more effective at engaging a target audience.

Reach a massive audience – Not only can you target countless users on Instagram, but because it’s owned by Facebook, you can run your Instagram ads on Facebook as well

 Use outside links – While you can’t include clickable links, you can include any link you want in the caption (users just have to copy and paste it). This means you can drive viewers to any landing page you want.

Create longer videos – Instagram limits videos to 15 seconds in length unless you’re using Instagram ads, in which case your videos can be up to 30 seconds long. There are many social channels that you can advertise on, but Instagram is one of the most effective at generating user engagement. This is especially true if you invest in Instagram Ads. When looking into how much to advertise on Instagram ads, understand that you’re only paying for clicks or impressions, making it a very cost-effective strategy.

social media marketing

Developing the Perfect Omni-Channel Marketing Strategy

The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. While one customer might begin doing research through a search engine like Google, another might ask their followers questions on social media to identify solutions to their problems, while yet another might stumble on an ad for one of your products in a magazine. Basically, every buyer’s journey is unique.

As such, it’s important that you have a presence on multiple channels and that you integrate all of your channels, processes, and strategies so that you can help meet the needs and nurture your leads at any stage of their buyer’s journey no matter where they are. This is known as omni-channel marketing. The following are a number of tips that you should consider implementing that will help you strengthen your omni-channel marketing strategy:

Be Consistent With Your Marketing Efforts

Consistency is incredibly important when it comes to omni-channel marketing. This is because your leads are likely jumping from one channel to another. A lead may see a commercial on TV, then visit your Facebook page, then go to your website. If your branding is different (for example, if your message is different, your tone is different, or even the overall aesthetic of your marketing is different), you’re going to confuse consumers and you’re likely going to lose leads.

 Remove Siloed Organizational Structure

Because consumers may be at different stages of the buyer’s journey while exploring different channels, it’s important that your sales, marketing, PR, and customer service departments a

ren’t siloed. You need to make sure everyone has access to customer and prospect data at every stage and on every channel. This ensures that everyone is on the same page when it comes to identifying leads, engaging with them, nurturing them, and closing them.

Create Content For Every Channel

The more content you make available on different channels, the more successfully you’ll be able to reach consumers wherever they are. For example, if you only have a website, then you’re missing out on a lot of leads who use social media to find product or service recommendations. Make sure that you create content for every stage of the buyer’s journey and that you post it on a variety of platforms, including your website as well as social channels such as Facebook, Instagram, YouTube, and whatever other platforms your customers use.

Similar Article: How To Create Content For Each Sale Funnel Stage

Optimize Everything For Mobile Use

All of your online content needs to be optimized for mobile use. This is because many consumers may explore your website while on their smartphone or tablet. This is especially true if they are engaging on social media and follow a link back to your site, or they see one of your commercials on TV and decide to do a search for your company (more and more consumers use their mobile devices while watching TV these days). If your online content isn’t properly optimized for mobile use, then it may not load properly or be displayed properly.

 Put Together The Proper Marketing Stack

Because you’ll be collecting data on leads and customers from a variety of different platforms, you’ll want to make sure that you have the tools needed to organize the data and to put it to good use. To do this, you’ll want to build a marketing stack using tools such as CRM (customer relationship management) software, CMS (content management system, analytics and data visualization tools, and marketing automation.

Omni-channel marketing is essential if you want to attract and nurture modern day consumers through their unique buyer’s journeys. These omnichannel marketing tips will help make it easier to reach consumers at every point of their buyer’s journey no matter where they are.

  25 Website Must Haves For Driving Traffic, Leads & Sales

Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a free 50 paged guide on the Top 25 Website Must Haves for your company!  Our expertise and success in this area is why we can continue to be acknowledged for our digital marketing efforts by prestigious teams such as Design Rush.

Similar Article: Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

The Top Illinois Web Design Agencies List

Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies. DesignRush’s website design agency list is composed of the top companies in Illinois that have been proven to build a site’s infrastructure, user experience, and more. Furthermore, the list offers a comprehensive look into how well each agency can engage audiences and drive the business goals of their clients. As always, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. For these reasons, we are all the more proud to be included on their list with only the best agencies in the area.

Similar Article: Stevens & Tate Recognized as a Top 2019 Chicago Creative Agency on Clutch

Choosing Stevens & Tate As Your Digital Marketing Agency

When working with a digital agency, you’ll want to choose one that you can trust and depend on. We don’t just see ourselves as a marketing service, and we do not believe in a one-size-fits-all solution. Instead, we focus on building long-term relationships with our clients. We emphasize the importance of clear, respectful communication and understand that every company has different needs. You can expect for us to go to great lengths to personalize your marketing strategy based on the specific needs of your business, while also staying up to date on all of the latest marketing trends and techniques. We offer a broad scope of Digital Marketing capabilities that will give you the power to control the digital experience of your business across all channels.

We are very honored to be named on DesignRush’s 2019 list of Top Web Design Agencies and can’t thank you, our clients, enough. Our reputation is the result of the successful collaboration with our clients, and we want to thank you for choosing to work with us to accomplish your digital marketing goals. 2019 has been incredibly kind to us so far, and we can’t wait to see what the rest of the year has in store!

Website Redesign Checklist

Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. With our team of 14 experts, we’ve successfully delivered consistent results to our clients through our focus on branding, web design, and content marketing.

Our strong digital marketing capabilities that include search engine optimization, email programming, video concept and promotion, and much more are just a few of the reasons why we can continue to be awarded by renowned marketplaces such as Design Rush. In fact, this isn’t Stevens & Tate’s first recognition from Design Rush, as we were also named a Top Integrated Marketing Company by their team of experts this year as well!

Similar Article: Stevens & Tate Named By Top Digital Agency As One of Year’s Best Agencies

The Top Digital Marketing Company List

Being named a top digital marketing company by Design Rush is no small feat. As a B2B Marketplace that aims to connect brands with agencies, Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies.

In order to make this list, agencies are required to demonstrate a proven ability to provide a strong return on investment for long-term business growth, as well as improve a client’s digital footprint. Moreover, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. With these points in mind, it’s no wonder why only the very best agencies are included on this list, which makes us all the more proud to receive this recognition.

Similar Article: Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Committing to Excellence for 2019 and Beyond

We recognize that none of the recognition we have received recently, whether from Clutch, Top Digital, or Design Rush, would be possible without the powerful relationships we’ve built with our clients. As we’ve long said before, their success is our success. This is why we will always commit to maintaining a high standard of excellence to ensure we provide the best quality service possible. We owe a huge “thank you!” to these clients, as well as our hardworking team for continuing to make Stevens & Tate Marketing the strong force it is. Cheers to a great 2019 so far and an even brighter future ahead!

Free Marketing Consultation
Web Design

6 Web Design Principles to Increase Conversions

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keeping that in mind, the following are seven web design principles for conversions:

1. Use A Responsive Design

If you’re not using a responsive design, it means that although your website may load properly on desktops, it may not be displayed correctly on smaller screens, such as those on smartphones and tablets. If your website doesn’t load properly on a smartphone, it will require the user to not only scroll up and down but also left to right — and to zoom in and out. Few mobile users will have the patience to deal with a site like this, which will lead to a significant bounce rate. Use a responsive design so that you don’t lose your mobile leads.

2. Ensure That Your Pages Load Quickly

Even if your site does load properly, few visitors will have the patience for pages that load slowly. It should take no more than one to two seconds for your site to load. If it takes three or more seconds, you’re in trouble. Leads will get frustrated and will likely abandon your site. Test your page speeds to ensure that they load quickly.

3. Don’t Include Too Many Choices

Too many choices can make it difficult for visitors to figure out what they want or to find what they’re looking for. For example, a navigation menu is a great addition. It lets visitors find your blog, contact page, product page, etc. However, if you fill up that navigation menu with dozens upon dozens of links, it becomes overwhelming. Not only will it actually be more difficult for visitors to find what they’re looking for, but too many choices requires them to commit more of their time to make a decision. To capture leads, you need to help guide their decision making–offering too many choices does the opposite. Keep it simple.

Why are call-to-action phrases so important? Learn more by clicking here!

4. Use Negative Space

The visual design of a page should be kept relatively simple to prevent visitors from becoming overwhelmed. The last thing you want is a page covered in text, links, images, videos, and more. This makes it hard to find anything amidst the clutter. To avoid this, make sure that there’s plenty of negative space throughout each page. Negative space helps reduce clutter, gives your site a clean and elegant look, and makes your page easier to scan.

5. Choose Colors Carefully

The way you use color is psychologically important. Colors evoke different emotions and reactions from your visitors. For example, blue indicates trust, which is why it’s a color often used for CTA buttons. However, the colors you choose should reflect the content on your page as well as your brand in general. Just make sure you keep your colors consistent and that you don’t go overboard using colors. You should stick to a few main colors and their variations. Typically, it’s best if you choose one color along with a second that offers some contrast.

6. Use An F-Layout

Studies have shown that the attention of users is focused in an F-pattern. This means that when they first come to a page, they will be most focused on the top left and top right parts of your page. This slowly diminishes as they work their way down, which means the bottom right of a page gets the least amount of attention. Designing your pages so that they display information in an F-layout is therefore a good way to ensure that the information you want to convey is consumed by your visitors. For example, having the bulk of your content on the left side, positioning important links on the top right side, and then adding your CTA to the bottom left will create an effective F-layout.

The design of your website is essential to not only keeping your visitors engaged, but to keep them on your website for as long as possible. The longer you’re able to keep your visitors on your site, the better of a chance you have of converting them. These are six web design principles for conversions that you should consider implementing.

Website Redesign Checklist
data driven marketing

Should You Consider A Growth Driven Design Strategy?

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective. However, growth driven designs have their own set of unique advantages worth taking a look at.

What Is A Growth Driven Design?

Traditional websites tend to be designed all at once. Meaning, once the website goes live, it’s finished–everything is complete. Growth driven design involves a more incremental process. It’s not completely finished once it launches.

Instead, you continuously work on the website, implementing design elements based on data collected from visitors interacting with your site. This allows you to design your website from top to bottom based on buyer observations which, thereby, improve your web design over time. Additionally, it prevents design elements from growing stale and eliminates the risk of being stuck with poor design choices.

Similar Article: Understanding Growth Driven Design & its Methodology

The Benefits Of A Growth Driven Design

The following are a few of the advantages to choosing a growth driven design:

Eliminate the need for massive overhauls – Traditional website designs often require complete redesigns after only a few years. Because a growth driven design requires that your website be regularly updated, major overhauls won’t be needed.

Meet the needs of your users – While traditional website design certainly makes use of some data, a lot of the design elements will no doubt be based on the personal preferences of those in charge of designing the site. Likewise, they may use elements that a competitor has used to great effect. However, your site design will be more effective if it’s tailored to what your users want, not what you want (or what your competitors use). A growth driven design is a user-driven one.

Launch your website quickly – It can take some time to launch a traditional website design. This is because once it’s launched, it’s done. Since a growth driven design requires consistent work on the website, it’s not expected to be finished once launched. This means that you can get it up and running much quicker.

 Support a goal-oriented strategy – Long-term marketing goals require constant work. Being able to consistently improve your website will make it easier to support the goals that you’ve established.

Make better use of your resources – There are certain choices that you may have made with a traditional website design that you’ll just be stuck with until you do a redesign. This ends up being a waste of resources, whereas with a growth driven design, you can change what’s not working.

Shift, pivot, or adjust on the fly – Not only does a growth driven design make it easy to make needed changes on the fly, it also makes it easy to change course should you shift in regards to your business goals or model.

Similar Article: Which is best for me?: Growth Driven Design vs. Traditional Web Design

Implementing A Growth Driven Design

There are three main stages when it comes to implementing a growth driven design. These stages are as follows:

Strategy Creating a strategy for a growth driven design is not that dissimilar than creating a traditional web design strategy. You’ll need to identify your goals and what you want your website to achieve. You should also perform extensive research so that you can make as many data-backed decisions as possible in the initial stages of your site design.

Launch Pad During this stage, you’ll launch a site that looks and performs better than what you have but that isn’t finalized. The launch pad is a foundation on which you’ll build your website. Start with creating a wish list that will help achieve your objectives. Narrow that list down to a list of priorities that need to be implemented from the start.

Improvement The third stage is never-ending–it’s the stage in which your launch pad site goes live, data collection on visitors begins, features are added, and improvements are made based on that data.

One of the big advantages of choosing a growth driven design is the ability to continually adjust your website design based on how users are interacting with your site. This prevents your site from growing stale and makes it easier to meet the needs of your audience. While traditional web designs can still be effective, be sure to consider your website design options by looking into growth driven design as well.

Website Redesign Checklist

Choosing HubSpot CRM As Your CRM Solution

If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from. For good reason, HubSpot CRM tends to be one of the more popular options. The following six reasons are why you should consider implementing HubSpot CRM into your marketing strategy:

1. HubSpot is Available For Free

When comparing CRM solutions, you’ll find that most of them cost money. Although many of these solutions have free trials or even free versions, they are often limited in their number of usable or accessible features. HubSpot provides its CRM solution for free. While they do have paid versions available with added features, the free version is absolutely packed with features and almost no limitations. For example, your HubSpot CRM platform will be accessible to unlimited users, and stores upwards of one million contacts.

Similar Article: Using HubSpot Lead Flows to Improve Conversion Rates

2. HubSpot is Packed With Features

For a free CRM, you’ll be surprised at the number of beneficial features you can use. These include a standard dashboard, ticketing, tasks, deals, email scheduling, upwards of five email templates, team email, live chat, conversational bots, external form tracking, pop-up forms, company records, contact management, contact and company insights, and more. 

3. HubSpot is Scalable

As expected,  your business will grow over time. Therefore, whatever CRM solution you implement, you should make sure that it can handle significant increases in customer data. Even HubSpot’s free version is capable of doing this. It is, after all, able to handle upwards of one million contacts. This is enough for even the world’s biggest corporations. Should your business expand to the point where you need added functionality, you’ll probably be at the point where your budget has no problem accommodating one of HubSpot’s paid versions.

4. HubSpot Can Be Easily Integrated

Due to HubSpot CRM being designed to integrate with a wide range of applications,  you should have no issue integrating it with your existing marketing technology stack. Some of the other applications that HubSpot CRM can be integrated with include Dropbox, Gmail, Outlook, MailChimp, WordPress, Salesforce, Facebook, and more.

Similar Article: What Are The Benefits of Using HubSpot Marketing Automation Tools?

5. HubSpot is Extremely Intuitive

Next, HubSpot CRM was designed to be user-friendly. Your team members can easily obtain the data and functionality they need, as a result of the intuitive menus containing only the most useful elements. Additionally, the dashboards make it easy to align your marketing and sales goals, along with establishing who is responsible for what, and identifying the current state of your marketing and sales efforts in real time.

attraction marketing

6. HubSpot Will Improve Conversions

Finally, HubSpot provides tools that allow for tracking leads as they navigate your website. You can monitor what actions they take to determine how ready they are to be engaged. In fact, this makes HubSpot particularly effective for both marketing and sales teams. Your sales personnel will be able to identify the highest quality leads, and use information gathered by your marketing team. Subsequently, this will help them nurture the lead and close the sale (such as what products the lead has viewed the most, for example).

Even if you’re running a smaller to mid-sized company, you will not want to go without a CRM platform for long. Implementing a CRM solution is going to make your marketing and sales efforts much more efficient and, therefore, effective. As far as CRM solutions go, you can’t go wrong with HubSpot CRM. This highly advantageous CRM tool understandably continues to be one of the most popular options on the market.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
Laptop

Improving User Experience With Good Website Navigation Design

It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Without it, there’s very little that you can do. Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. Content quality will not mean as much if visitors have trouble viewing your pages or finding what they’re looking for. This is why you need to make sure you focus on creating a user-friendly website navigation design.

Making Your Website Easy To Navigate

When someone visits your website, no matter how they got there, you’ll want them to spend as much time on it as possible. The more they engage with your site, the easier it becomes to nurture and eventually convert them. As such, you’ll want to make navigation through your website easy. Good website navigation design makes it easy to find links to your site’s main pages, as well as  being able to navigate to those individual pages, conveniently. Awareness Stage

Even if you do have a navigation bar with drop-down menus, it is important to note that most users, today, tend to prefer scrolling.  They’ve become accustomed to scrolling because of the way most social media channels work. Therefore, instead of  visitors clicking through your drop-down menu, a scrollable menu allows them to simply move their mouse over the menu to make it automatically drop-down. This way, they don’t have to click three or four times to get to the page they want to go to. Alternatively, they can just scroll through their options until they find the actual page they want to click on.

It’s a better idea to keep content on one page instead of breaking it up on multiple pages. Even if it’s a long-form piece, forcing the user to click on buttons at the end of each page that says continue to page 2, page 3, etc., is a hassle. Since they have to click to get to the next page, in addition to waiting for that page to load as well. Simply allowing them to scroll through the entire article will make your page more user-friendly.

Growth-Driven Web Design – Is It Right For Your Company? 

Examples Of Good Website Navigation Design

The following are a few more examples of how you can create a good website navigation design that will improve your user experience:

Use a responsive design Your website navigation design may be well thought out for your desktop users, but it may not translate well to mobile devices. This happens due to the fact that most websites use a horizontal design, whereas screens on mobile devices are vertical. By using a responsive design, your navigation menu can be designed to turn into a mobile friendly hamburger-style menu.

Incorporate breadcrumbs Breadcrumbs allow users to see what links they have followed to get to the page they are on. This makes it easy for them to backtrack to a previous page they were on if they got lost going through your site.

Link logo to your homepage Make sure that the logo at the top of your page links to your homepage. This makes it easy for visitors to go back to the beginning, without searching for a link to your homepage.

Always display a link to your contact page Displaying your contact information at the top of your page along with a link to your contact page makes you easier to reach.

Make links easy to click for mobile Use buttons for CTAs that are easy for people to click on when using mobile devices.

When designing your website, make sure that you carefully consider your website navigation design. Easy to use and clear navigation will help to improve your user experience, thereby making it easier to keep visitors engaged and on your website.

  25 Website Must Haves For Driving Traffic, Leads & Sales

What’s Trending In Marketing For December 2018

This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month.

Noteworthy Marketing News

How Small Businesses Can Compete With Amazon This Holiday Season

Amazon is convenient for the everyday shopper, but if you own a small business, you may be really feeling the pressure from the eCommerce giant, especially over the holidays. So how can you compete with variety and fast, free shipping? This article gives you three tips that can help you prepare for a successful holiday shopping season.

Facebook Shared 5 Holiday Shopping Season Tips for Marketers

The holidays are here, the biggest shopping season of the year. And if you’re like most marketers, you want to make the most of this time of year and reach out to as much of your audience as you can. Read on to see the 5 tips Facebook gave to marketers for this holiday shopping season.

Calls to businesses rose more than 375% over past two holiday seasons

According to the past two holiday seasons, it looks like customers are picking up their phones more often. This is important for all business owners, because it means that every ring could be another possible lead. And with more customers turning to their phones for answers, the more chances you have for success.

Survey: Expect more holiday spending, ‘blended retail’ shopping this year

The NPD Group shopping report for this year shows that with the rising economy, people will be spending more on holiday shopping this year, averaging $700 for gifts. Along with other important discoveries, the survey also notes that most people plan on ‘blended retail’ shopping, which is a mixture of both online and in store shopping. If you are a marketer or a store owner, remember the importance of both your online and offline presence for the 2018 holiday season.

7 Holiday Social Media Marketing Strategy Dos and Don’ts

Improving Your Marketing Program

5 Holiday Email Templates for Salespeople

The holiday season is upon us, which means you’re getting ready to send out those holiday emails to your leads and clients! Whether its a big thank you for their business, a big deal on your services or just a little holiday cheer, read this article for 5 Holiday Email Template ideas to help engage with your audience.

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Growth driven design is a great way to adapt to the market’s demands and give your customers new material on a constant basis. Although it’s a great marketing tool, growth driven design isn’t for everyone. Whether you want to go the traditional route or take the plunge and go for a growth driven design, this article shows you the important differences between the two.


Using Lead Scoring to Identify Your Best Prospects

There are many approaches to reaching your audience, and although reaching as many people as possible can be a good approach, you want to reach the right people. How do you know you’re reaching high-quality prospects? That’s where lead scoring comes in. Using lead scoring is the most effective way to target your most potential prospects so you’re being efficient with your time.

Recent Marketing Reports, Updates, and Trends

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

Pinterest’s new advertising feature will now allow advertisers to display up to 5 images that you can swipe left-to-right.  It looks just like a regular pin, except users can scroll through it in their feed or tap on it to look at one of the images. Giving marketers more ad space will allow them to add more creativity to their ads.

Foursquare can now measure TV ads’ impact on offline store visits

Marketers spend $70 billion dollars a year on tv advertising, but how do you measure the ROI on your tv commercial? This is the question businesses have been asking for decades, but now with Foursquare you can. Now radio, direct mail and TV commercials can be tracked to the store and even to the point-of-sale. Read on to see how they do it.

Snapchat integrates with Comscore to measure Discover channel traffic

With the new partnership with Comscore, advertisers will now be able to more accurately measure their reach in their Snapchat Discover channels. Compared to in the past when advertisers could only look through Snapchat itself to look at their reach, now there will be more data to gauge with a third-party measurement.

MAXIMIZING YOUR MARKETING BUDGET