Artificial Intelligence Pros and Cons

Considering The Pros and Cons of Using Artificial Intelligence In Marketing

Artificial Intelligence (AI) is becoming more and more prominent across all industries. The uses of AI range from manufacturing incredibly complex microchips, to driving unmanned vehicles. However, it’s also used in a more behind-the-scenes capacity. For example, businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels. It’s important to understand that there are artificial intelligence pros and cons. The following are a few of the artificial intelligence pros and cons that you should keep in mind:

The Pros Of Artificial Intelligence

These are just a few of the benefits of using AI:

  • Personalize interactions – AI tools can collect user information and behaviors of a customer or lead to execute specific actions. For example, if a customer buys a product, AI can automatically send them an email not only thanking them for their purchase but recommending a similar product. A good example of this is Netflix. Netflix uses a complex algorithm to personalize their user experience by recommending movies and shows based on their watch history. You can also use AI to send leads dynamic content that’s based on their specific behavior and information.
  • Improve marketing efficiency – The use of AI can help eliminate mundane, time-consuming tasks, freeing up time that your marketing and sales teams can use to focus on more important matters. Additionally, AI tools allow you to collect vast amounts of data that you would never be able to manually sort and analyze. This means that by using AI, you can make faster and better decisions based on accurate, real-time information.
  • Reduce costs – Not only does saving time help reduce costs, but it can also save money on staffing. For example, the use of chatbots means that you don’t need as many customer representatives on standby. The use of AI can also help eliminate errors. Humans are more likely to make mistakes when performing repetitive tasks due to boredom. AI tools eliminate the risk of error in tasks such as these.

The Cons Of Artificial Intelligence

The following are some of the current drawbacks of AI:

  • Many customers still prefer human interaction – Chatbots can help provide people with answers to basic questions. You can even personalize interactions to some extent. But no customer is going to mistake a chatbot for an actual human. Many customers will prefer to speak to an actual human instead of a chatbot.
  • Fewer jobs – Because you may not need as big of a staff due to the use of AI, it means you won’t be employing as many people as you would have otherwise. Just keep in mind that even though AI has cost people some jobs, in the long term, it has and will create more jobs as well.
  • AI can only make logic-based decisions – There have been cases where companies have performed actions that seemed callous as a result of AI. For example, Uber operates on an AI tool that determines how much rates will be based on supply and demand. When there’s a big demand, rates go up. When a shooting and hostage situation occurred in Sydney, Australia, a few years back, people in the area tried to leave via Ubers. Uber received bad press because their rates went up automatically — making them seem cold-hearted.

These are a few artificial intelligence pros and cons to keep in mind. As you can see, the use of AI can greatly benefit your marketing strategy; however, it’s important not to over-rely on your AI tools as there are still some limitations as well.

 

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Consumer Behavior in Marketing

Micro Moments: A New Consumer Behavior in Marketing

Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones. The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. As a result, marketers must expand the ways in which they engage with consumers in order to continue capturing their attention.

For example, smartphone usage has resulted in a new consumer behavior in marketing termed “micro-moments.” If you want to capture the attention of your mobile audience, you must find a way to take advantage of these micro-moments.

What are Micro-Moments?

People regularly pull out their phones to look something up, but only spend a few seconds doing so. For example, maybe they’re talking to a friend about a movie and they can’t remember the name of the main actor. A quick Google search on their phone will give them their answer. Or if they’re trying to decide where to eat, they can do a quick mobile search for restaurants in their area. These interactions with their phones are called micro-moments because of their brevity.

Why Are Micro-Moments Important?

Although consumers may only use their smartphones for a few seconds in such micro-moments, they have a purpose that they are trying to fulfill. The buyer’s journey, which many businesses have carefully planned for in a linear fashion, is no longer linear. It’s fractured in hundreds of micro-moments that are intent-driven. They are an opportunity to shape the preferences and decisions of your target audience. As such, you need to position yourself in a manner allows you to address the needs of your audience during these micro-moments. The following are the main reasons why you need to do this:

  1. Find new customers – It’s estimated that around 90 percent of customers are not committed to any brand. This means that if they find you during these micro-moments, they may choose your product or service as a result.
  2. Beat the competition – A third of all smartphone users make a purchasing decision based only on the information provided to them in the moment that they needed it. This means you could steal customers from your competitors as a result.
  3. Boost awareness – Over 50 percent of smartphone users discover new brands during micro-moments.

How Can You Leverage Micro-Moments To Your Advantage?

The following are a few tips on how to position your brand to meet the needs of your audience during micro-moments:

  1. Know their purchasing triggers – Find out how, when, and where your audience is researching and making purchasing decisions. This allows you to create an engaging strategy for consumers during micro-moments across all channels
  2. Make purchasing easy – You want it to be easy for consumers to make a purchase the moment they’ve made a decision. If it’s not easy for them to buy right away, they may change their minds.
  3. Provide relevant content – Figure out what keywords consumers are using to create content that provides helpful answers during micro-moments.

Increasing smartphone usage has changed the way consumers behave. The new consumer behavior in marketing you must address is the micro-moment. Micro-moments have quickly become an important part of the buyer’s journey

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Customer Benefits

What Are the Real Customer Benefits of AI?

Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it may not be as obvious as to how the customer benefits. The following are a few ways that the use of AI can help your customers:

Improve Customer Service

As much as you would like to have somebody waiting to speak with every person that comes to your website, that’s going to be impossible to do. A queue of users could build up waiting to speak with someone, which could harm their customer service experience. Not to mention that people will visit your site after business hours as well. Chatbots address the questions and concerns of your customers immediately. Chatbots can be programmed to answer basic questions, thereby preventing users from abandoning your site or waiting for a response.

Personalize Your Interactions

Not only can you segment your email list by the information that users have submitted to you, but you can further personalize emails through dynamic content, ensuring that the content users receive will be tailored to their specific needs and actions. You can even personalize interactions through your live chat or chatbots feature by tracking user behavior.

Help Customers Find What They Need

You can trigger certain product or service recommendations based on users’ purchase history or what they’re looking for. AI helps your customers discover relevant products or services they may not have known about.

Improve Customer Experience

There are AI tools that can not only collect user feedback so that you can identify ways in which you can improve their experience, but that can also track user behavior to identify problem areas on your site (for example, maybe a significant amount of people are abandoning their shopping cart without checking out). You can use this information to improve your customer experience.

The use of AI is growing in all facets of life. AI can be especially useful when it comes to providing customer benefits. These are just a few of the ways you can benefit your customers through the use of AI.

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How To Outshine Your Competition with Effective Ecommerce Marketing

While not all businesses have an e-commerce page, many do. If you’re selling products or services online, you’ll want to make sure that you have an e-commerce marketing strategy. If you don’t, it’s going to be difficult to stand out from all the other e-commerce sites out there. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales. The following are a number of e-commerce marketing tips that will help you do just that:

Ecommerce Marketing Tips

social media

 Diversify Your Social Media Presence – One of the big challenges of ecommerce marketing is figuring out what social media platforms work best for certain markets. You won’t want to pour all of your resources into one or two social media platforms, only to realize that they are ineffective for your e-commerce site. Instead, diversify. Establish a presence on several social channels and use analytics to determine which platforms are successful and which aren’t. Finally, ditch those that don’t work and focus on those that do.

Create Original Content – Some companies will use existing content because they want to focus more on other business tasks. However, unique content is much more likely to have an impact on potential customers. Creating original content will help improve engagement with prospects, and bring more potential customers to your e-commerce page. Additionally, you can use the content you create to teach consumers about your products and services.

Personalize Your Content – Personalizing content, such as the emails you send to your leads, can contribute to an increase in revenue. This is because content will be more engaging if you address the lead by name, and tailor content to meet their needs by using collected information. If it feels like you’re actually writing to your leads, and not just sending out advertisements to everyone on your email list, you’ll be more likely to capture their attention and improve your odds of conversion.

Similar Article: 5 Marketing Tactics You Should Be Using in 2019

Implement A Loyalty Program – As focused as you may be on finding new customers, don’t forget about your existing customers. The majority of your revenue will come from regular customers. Regular customers are important because they are more likely to act as brand ambassadors that can help drive more potential customers to your site. Implement a loyalty program that rewards them for their business. This can include offering special promotions based on their purchase history, or offering some sort of reward point program.

Optimize For Mobile Use – Many customers shop for products and services on their mobile devices, such as smartphones or tablets. It’s also how they consume content and engage on social media. If your e-commerce site isn’t optimized for mobile use, you will miss out on a significant number of potential customers.

 Automate Social Networks – To successfully leverage social media and bring in more customers, you’ll need to have much more than just a social presence. You’ll also need to engage on a regular basis by posting content regularly. Otherwise, followers will forget about you and your social presence will become irrelevant. However, this can be quite time-consuming, which is why you should automate some of your social media tasks. For example, you can use automation tools to post content at specific times based on your schedule.

Digital marketing is a must for any business that maintains an e-commerce site if they want to stand out. These are six e-commerce marketing tips you should follow to improve your ability to attract and retain customers.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
logo design

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. The following are a few questions you might have about getting started on Instagram.

How Much To Advertise On Instagram?

First of all, using the basic features that Instagram offers is free. This means that you can post content without having to pay for it. For example, you can just post images or short videos on a daily basis with basic captions. While you can get a lot out of the free features of Instagram, to really increase engagement you’ll want to invest in Instagram ads.

When setting up an Instagram ad, you’ll only pay for the number of clicks your ad actually gets. You bid how much you’re willing to pay per click. This determines how competitive the ad will be (a higher bid means a more competitive ad). You can also set limits on how much you spend per day, meaning that you’ll never go over budget. As to how much you can expect to pay per click, most Instagram ads run somewhere between $0.50 and $1 a click. However, in more competitive industries, that CPC (cost per click) rate can certainly be a lot higher. You can also pay on a CPM (cost per mile), which focuses on impressions. On average, it costs around $5 to $6 per thousand impressions.

Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

How Can You Use Instagram Effectively?

The following are a few tips on how you can use Instagram ads effectively:

Know your audience – Instagram ads lets you define your audience (including by age, location, language, interests, behaviors, and more). Not knowing who your audience is will make it more difficult to define the right audience to advertise to. As a result, your ads will not be very cost-effective.

Choose your placement – You can choose where your ads will be placed, such as on Instagram feeds, Instagram stories, Facebook feeds, Facebook instant articles, or on the right column of Facebook. You can even choose to target certain devices (such as mobile devices) or operating systems.

Find influencers – Tagging influencers or reaching out to them to see if they want to promote your brand can help to lower your ad costs significantly due to the number of relevant followers they’re likely to have.

Track your relevance score – Facebook has a relevance score that you should track to identify how efficiently your budget is being used.

What Makes Instagram Worth the Cost?

The following are a few of the main reasons why it’s worth investing in Instagram ads:

Target specific leads – You can target specific demographics in specific locations, thereby making your ads more effective at engaging a target audience.

Reach a massive audience – Not only can you target countless users on Instagram, but because it’s owned by Facebook, you can run your Instagram ads on Facebook as well

 Use outside links – While you can’t include clickable links, you can include any link you want in the caption (users just have to copy and paste it). This means you can drive viewers to any landing page you want.

Create longer videos – Instagram limits videos to 15 seconds in length unless you’re using Instagram ads, in which case your videos can be up to 30 seconds long. There are many social channels that you can advertise on, but Instagram is one of the most effective at generating user engagement. This is especially true if you invest in Instagram Ads. When looking into how much to advertise on Instagram ads, understand that you’re only paying for clicks or impressions, making it a very cost-effective strategy.

social media marketing

Developing the Perfect Omni-Channel Marketing Strategy

The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. While one customer might begin doing research through a search engine like Google, another might ask their followers questions on social media to identify solutions to their problems, while yet another might stumble on an ad for one of your products in a magazine. Basically, every buyer’s journey is unique.

As such, it’s important that you have a presence on multiple channels and that you integrate all of your channels, processes, and strategies so that you can help meet the needs and nurture your leads at any stage of their buyer’s journey no matter where they are. This is known as omni-channel marketing. The following are a number of tips that you should consider implementing that will help you strengthen your omni-channel marketing strategy:

Be Consistent With Your Marketing Efforts

Consistency is incredibly important when it comes to omni-channel marketing. This is because your leads are likely jumping from one channel to another. A lead may see a commercial on TV, then visit your Facebook page, then go to your website. If your branding is different (for example, if your message is different, your tone is different, or even the overall aesthetic of your marketing is different), you’re going to confuse consumers and you’re likely going to lose leads.

 Remove Siloed Organizational Structure

Because consumers may be at different stages of the buyer’s journey while exploring different channels, it’s important that your sales, marketing, PR, and customer service departments a

ren’t siloed. You need to make sure everyone has access to customer and prospect data at every stage and on every channel. This ensures that everyone is on the same page when it comes to identifying leads, engaging with them, nurturing them, and closing them.

Create Content For Every Channel

The more content you make available on different channels, the more successfully you’ll be able to reach consumers wherever they are. For example, if you only have a website, then you’re missing out on a lot of leads who use social media to find product or service recommendations. Make sure that you create content for every stage of the buyer’s journey and that you post it on a variety of platforms, including your website as well as social channels such as Facebook, Instagram, YouTube, and whatever other platforms your customers use.

Similar Article: How To Create Content For Each Sale Funnel Stage

Optimize Everything For Mobile Use

All of your online content needs to be optimized for mobile use. This is because many consumers may explore your website while on their smartphone or tablet. This is especially true if they are engaging on social media and follow a link back to your site, or they see one of your commercials on TV and decide to do a search for your company (more and more consumers use their mobile devices while watching TV these days). If your online content isn’t properly optimized for mobile use, then it may not load properly or be displayed properly.

 Put Together The Proper Marketing Stack

Because you’ll be collecting data on leads and customers from a variety of different platforms, you’ll want to make sure that you have the tools needed to organize the data and to put it to good use. To do this, you’ll want to build a marketing stack using tools such as CRM (customer relationship management) software, CMS (content management system, analytics and data visualization tools, and marketing automation.

Omni-channel marketing is essential if you want to attract and nurture modern day consumers through their unique buyer’s journeys. These omnichannel marketing tips will help make it easier to reach consumers at every point of their buyer’s journey no matter where they are.

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Stevens & Tate Recognized as a Top Illinois Web Design Agency on DesignRush

We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a free 50 paged guide on the Top 25 Website Must Haves for your company!  Our expertise and success in this area is why we can continue to be acknowledged for our digital marketing efforts by prestigious teams such as Design Rush.

Similar Article: Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

The Top Illinois Web Design Agencies List

Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies. DesignRush’s website design agency list is composed of the top companies in Illinois that have been proven to build a site’s infrastructure, user experience, and more. Furthermore, the list offers a comprehensive look into how well each agency can engage audiences and drive the business goals of their clients. As always, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. For these reasons, we are all the more proud to be included on their list with only the best agencies in the area.

Similar Article: Stevens & Tate Recognized as a Top 2019 Chicago Creative Agency on Clutch

Choosing Stevens & Tate As Your Digital Marketing Agency

When working with a digital agency, you’ll want to choose one that you can trust and depend on. We don’t just see ourselves as a marketing service, and we do not believe in a one-size-fits-all solution. Instead, we focus on building long-term relationships with our clients. We emphasize the importance of clear, respectful communication and understand that every company has different needs. You can expect for us to go to great lengths to personalize your marketing strategy based on the specific needs of your business, while also staying up to date on all of the latest marketing trends and techniques. We offer a broad scope of Digital Marketing capabilities that will give you the power to control the digital experience of your business across all channels.

We are very honored to be named on DesignRush’s 2019 list of Top Web Design Agencies and can’t thank you, our clients, enough. Our reputation is the result of the successful collaboration with our clients, and we want to thank you for choosing to work with us to accomplish your digital marketing goals. 2019 has been incredibly kind to us so far, and we can’t wait to see what the rest of the year has in store!

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Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs. With our team of 14 experts, we’ve successfully delivered consistent results to our clients through our focus on branding, web design, and content marketing.

Our strong digital marketing capabilities that include search engine optimization, email programming, video concept and promotion, and much more are just a few of the reasons why we can continue to be awarded by renowned marketplaces such as Design Rush. In fact, this isn’t Stevens & Tate’s first recognition from Design Rush, as we were also named a Top Integrated Marketing Company by their team of experts this year as well!

Similar Article: Stevens & Tate Named By Top Digital Agency As One of Year’s Best Agencies

The Top Digital Marketing Company List

Being named a top digital marketing company by Design Rush is no small feat. As a B2B Marketplace that aims to connect brands with agencies, Design Rush is the ultimate guide for finding the best professional agencies who will understand your goals, adapt to your brand, and work effectively as a team with your business. More specifically, they specialize in discovering the top full-service ad agencies, web design companies, digital marketing firms, and leading technology companies.

In order to make this list, agencies are required to demonstrate a proven ability to provide a strong return on investment for long-term business growth, as well as improve a client’s digital footprint. Moreover, it’s essential for agencies to have the resources, skills, and top-notch marketers that enable them to accomplish these goals. With these points in mind, it’s no wonder why only the very best agencies are included on this list, which makes us all the more proud to receive this recognition.

Similar Article: Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Committing to Excellence for 2019 and Beyond

We recognize that none of the recognition we have received recently, whether from Clutch, Top Digital, or Design Rush, would be possible without the powerful relationships we’ve built with our clients. As we’ve long said before, their success is our success. This is why we will always commit to maintaining a high standard of excellence to ensure we provide the best quality service possible. We owe a huge “thank you!” to these clients, as well as our hardworking team for continuing to make Stevens & Tate Marketing the strong force it is. Cheers to a great 2019 so far and an even brighter future ahead!

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Web Design

6 Web Design Principles to Increase Conversions

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Keeping that in mind, the following are seven web design principles for conversions:

1. Use A Responsive Design

If you’re not using a responsive design, it means that although your website may load properly on desktops, it may not be displayed correctly on smaller screens, such as those on smartphones and tablets. If your website doesn’t load properly on a smartphone, it will require the user to not only scroll up and down but also left to right — and to zoom in and out. Few mobile users will have the patience to deal with a site like this, which will lead to a significant bounce rate. Use a responsive design so that you don’t lose your mobile leads.

2. Ensure That Your Pages Load Quickly

Even if your site does load properly, few visitors will have the patience for pages that load slowly. It should take no more than one to two seconds for your site to load. If it takes three or more seconds, you’re in trouble. Leads will get frustrated and will likely abandon your site. Test your page speeds to ensure that they load quickly.

3. Don’t Include Too Many Choices

Too many choices can make it difficult for visitors to figure out what they want or to find what they’re looking for. For example, a navigation menu is a great addition. It lets visitors find your blog, contact page, product page, etc. However, if you fill up that navigation menu with dozens upon dozens of links, it becomes overwhelming. Not only will it actually be more difficult for visitors to find what they’re looking for, but too many choices requires them to commit more of their time to make a decision. To capture leads, you need to help guide their decision making–offering too many choices does the opposite. Keep it simple.

Why are call-to-action phrases so important? Learn more by clicking here!

4. Use Negative Space

The visual design of a page should be kept relatively simple to prevent visitors from becoming overwhelmed. The last thing you want is a page covered in text, links, images, videos, and more. This makes it hard to find anything amidst the clutter. To avoid this, make sure that there’s plenty of negative space throughout each page. Negative space helps reduce clutter, gives your site a clean and elegant look, and makes your page easier to scan.

5. Choose Colors Carefully

The way you use color is psychologically important. Colors evoke different emotions and reactions from your visitors. For example, blue indicates trust, which is why it’s a color often used for CTA buttons. However, the colors you choose should reflect the content on your page as well as your brand in general. Just make sure you keep your colors consistent and that you don’t go overboard using colors. You should stick to a few main colors and their variations. Typically, it’s best if you choose one color along with a second that offers some contrast.

6. Use An F-Layout

Studies have shown that the attention of users is focused in an F-pattern. This means that when they first come to a page, they will be most focused on the top left and top right parts of your page. This slowly diminishes as they work their way down, which means the bottom right of a page gets the least amount of attention. Designing your pages so that they display information in an F-layout is therefore a good way to ensure that the information you want to convey is consumed by your visitors. For example, having the bulk of your content on the left side, positioning important links on the top right side, and then adding your CTA to the bottom left will create an effective F-layout.

The design of your website is essential to not only keeping your visitors engaged, but to keep them on your website for as long as possible. The longer you’re able to keep your visitors on your site, the better of a chance you have of converting them. These are six web design principles for conversions that you should consider implementing.

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data driven marketing

Should You Consider A Growth Driven Design Strategy?

In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective. However, growth driven designs have their own set of unique advantages worth taking a look at.

What Is A Growth Driven Design?

Traditional websites tend to be designed all at once. Meaning, once the website goes live, it’s finished–everything is complete. Growth driven design involves a more incremental process. It’s not completely finished once it launches.

Instead, you continuously work on the website, implementing design elements based on data collected from visitors interacting with your site. This allows you to design your website from top to bottom based on buyer observations which, thereby, improve your web design over time. Additionally, it prevents design elements from growing stale and eliminates the risk of being stuck with poor design choices.

Similar Article: Understanding Growth Driven Design & its Methodology

Growth driven design

The Benefits 

The following are a few of the advantages to choosing a growth driven design:

Eliminate the need for massive overhauls – Traditional website designs often require complete redesigns after only a few years. Because a growth driven design requires that your website be regularly updated, major overhauls won’t be needed.

Meet the needs of your users – While traditional website design certainly makes use of some data, a lot of the design elements will no doubt be based on the personal preferences of those in charge of designing the site. Likewise, they may use elements that a competitor has used to great effect. However, your site design will be more effective if it’s tailored to what your users want, not what you want (or what your competitors use). A growth driven design is a user-driven one.

Launch your website quickly – It can take some time to launch a traditional website design. This is because once it’s launched, it’s done. Since a growth driven design requires consistent work on the website, it’s not expected to be finished once launched. This means that you can get it up and running much quicker.

 Support a goal-oriented strategy – Long-term marketing goals require constant work. Being able to consistently improve your website will make it easier to support the goals that you’ve established.

Make better use of your resources – There are certain choices that you may have made with a traditional website design that you’ll just be stuck with until you do a redesign. This ends up being a waste of resources, whereas with a growth driven design, you can change what’s not working.

Shift, pivot, or adjust on the fly – Not only does a growth driven design make it easy to make needed changes on the fly, it also makes it easy to change course should you shift in regards to your business goals or model.

Similar Article: 6 Web Design Principles to Increase Conversions

Implementation

There are three main stages when it comes to implementing a growth driven design. These stages are as follows:

Growth driven designStrategy Creating a strategy for a growth driven design is not that dissimilar than creating a traditional web design strategy. You’ll need to identify your goals and what you want your website to achieve. You should also perform extensive research so that you can make as many data-backed decisions as possible in the initial stages of your site design.

Launch Pad During this stage, you’ll launch a site that looks and performs better than what you have but that isn’t finalized. The launch pad is a foundation on which you’ll build your website. Start with creating a wish list that will help achieve your objectives. Narrow that list down to a list of priorities that need to be implemented from the start.

Improvement The third stage is never-ending–it’s the stage in which your launch pad site goes live, data collection on visitors begins, features are added, and improvements are made based on that data.

One of the big advantages is the ability to continually adjust your website design based on how users are interacting with your site. This prevents your site from growing stale and makes it easier to meet the needs of your audience. While traditional web designs can still be effective, be sure to consider your website design options by looking into growth driven design as well.

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