advertising approach

5 Tips To Improve Your Advertising Approach

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When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget.

Top 5 Tips to Improve Advertising

Use SEO

Well over 75% of consumers use Google and other search engines to find businesses of all sorts. If you want your business to show up on their search, your website needs to rank as high as possible. Search engine optimization (SEO) can help pull your website ranking up. You can do this by creating rich content built around certain keywords and adding them to your website.

Read 3 Key Benefits of SEO

Track and Leverage Your Data

When a consumer provides data, use it to your advantage. Send out promotions and offers. You can do this by email or direct mail.

Take it to the next step. Analyze the data you have. Do you see any indicators such as age, gender, economic status, etc.? That information allows you to do targeted marketing to a particular indicator.

Change Your Media Mix

If you have been using the same media for advertising for a significant period of time, it is time to shake things up by changing the mix. Now, that is not to say you should abandon what is working. What you need to do is find out what is not working. Then, shift that effort/cost into a new media and see what happens. You might try a new social media channel or see if a PPC ad can generate some interest.

Stay Relevant and Consistent

Your advertising must jump out from everything else going on. That means it must be meaningful and relevant to the audience viewing it. Without relevance, the ad fades into the background.

It is also critical for advertising to be consistent. Customers love consistency. It builds trust and makes them more interested in what a company is doing and saying. Consistent content creation, advertising approach, logo/color presentation, and even customer service has a significant impact on building the all-important client trust.

Keep Your Buyer Personas Current and Focused

Just as your business evolves, so does your clients. Technology, product development and consumer attention move at frightening speed. If your buyer personas don’t keep up with what your target audience is looking for, you will be wasting your advertising budget on ads that don’t connect with your target audience. Refresh your buyer personas at least a couple times of year to keep them relevant.

Focus your advertising approach to the buyer’s journey. Some of your mix should attract prospects, while other parts nurture existing leads. Still more should bring qualified leads towards making a decision.

Each of these options will help you improve your advertising efforts, without spending a lot of money. You can adopt all of them or pick the ones that would work best for your company. Which one will you use first?

This article can also be found on Data Captive.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

Marketing Trends 2

What’s Trending in Marketing for August 2020

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Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Hulu Launches Beta for Self-Serve Advertising Platform

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Hulu approves or denies within 3 days. Brands also have the option to specify their target market by age, gender, genre and location. Hulu provides approved brands with a simple walk-through of set-up and launch. For this program, Hulu permits a maximum of one version of a creative video per campaign.

As part of its recent Enabling Dishonest Behavior Policy, Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Google explains that its list is not exhaustive and only mentioned for example. Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Violators on Google Ads will receive a 7-day warning.

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads

Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.  Snapchat reports a 17% increase in revenues. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Improving your Marketing Program

Lessons Learned: Buyer Persona Gone Wrong

Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, here are some common mistakes to avoid.

30 Ways to Boost Instagram Engagement & Following

Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever. According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.

5 Ways to Improve Your B2B Marketing Strategy

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts.

Free Digital Marketing Tools To Cope With COVID-19

Recent Marketing Reports, Updates, and Trends

No in-person events until 2nd half of 2021, marketers say

According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges.

U.S. Mobile Ad Spending Update

In March, E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8% growth. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.

COVID-19 Is the Asteroid That Struck American Small Business

Positive news regarding the virus is 78% of small businesses report being able to survive 7 to 12 months or more with existing cash on hand, and 57% could last over a year. Restaurants suffered primarily, as there were over 133,000 business closures total and of the 26,000 Yelp restaurants that have been closed since March, 60% were now permanently closed. A majority of 92% of businesses report pivoting strategy in at least one way form the pandemic. The most common change was a creation of delivery channel, and 96% of businesses reported planning to keep some new services and channels post-pandemic, while 43% will maintain all changes. Find out more on Search Engine Land.

 

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inbound marketing strategy

Developing Inbound Marketing Strategies For Your Business

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Everyone is familiar with traditional marketing. Traditional marketing includes TV commercials, radio ads, magazine ads, billboards, and more. While such marketing can still be very useful, it’s not always a cost-effective option for smaller businesses. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). What you may not realize is that marketing your company online in such a way is known as “inbound marketing.” You should also know that a lot more goes into inbound marketing strategies than just setting up a website.

What Is Inbound Marketing?

People often think of inbound marketing as being the same as online marketing. However, while online marketing is often a form of inbound, they are not the same. Inbound marketing refers to any marketing strategy with a focus on attracting an audience. Most traditional marketing strategies, such as TV commercials, directly engage an audience. This type of marketing is known as “outbound marketing.”

How Is Inbound Different Than Outbound Marketing

Instead of directly engaging an audience, inbound marketing involves letting your audience come to you. To achieve this, you need to put yourself in a position to be found. For example, when someone does a Google search and finds your website on Google’s SERP (search engine results page) and they visit your site as a result. This is a form of inbound marketing.

The Benefits Of Inbound Marketing Strategies

First of all, inbound marketing is the most affordable option for companies with a smaller budget. What’s particularly beneficial about inbound marketing is that you can scale your efforts as you grow. It’s also a more effective way to build your brand authority, thereby helping to increase your reputation while building a larger audience.

Inbound Marketing Is A Long-Term Strategy

In addition to being cost-effective and easier to scale, inbound marketing is also a long-term strategy. You’ll rarely see significant results from your inbound marketing efforts the moment you implement them. But if you keep at it, you’re much more likely to achieve long-term success. This differs from outbound marketing, which tends to be more short-term in its results.

5 Essential Inbound Marketing Tips

Hopefully, your business has a website or a social media page. Most small businesses, including mom and pop shops, at least have a Facebook page. This is a good start; however, you’ll want to expand your inbound marketing efforts to increase your chances of success. The following are five essential inbound marketing strategies that you should adopt:

1. Create Attention-Grabbing Content

To attract people to your business, you need to have something of value to offer.  Because of this, you need to create content. Content is the reason people use the Internet, whether they are doing research, looking for help, or seeking entertainment. By creating website content, you put yourself in a position to be found. The content you create can continue to attract new leads over the long run. However, not just any content will do. You need to develop content that’s relevant to your business and that provides value to your target audience.

2. Promote Content On Social Media

Creating high-quality content is the first step. However, you need to promote it to attract as many potential customers as possible. Social channels are arguably the best way to promote new content since billions of people use social media. By posting content on social media, you will generate awareness of that content to your followers. Additionally, you will have a chance of attracting more leads if your followers share your content.

3. Set Up A Blog

The blog is one of the most effective ways to generate and organize content. By setting up a blog, you create a dedicated section on your site where you can publish new content. Your audience will know that they can continue to visit your blog to view new content in the future. As such, a blog also makes it easier to nurture your leads and maintain your audience.

4. Monitor Social Media And Website Analytics

You’re going to have a difficult time determining the success of your inbound marketing efforts if you can’t judge their performance. Fortunately, there are tons of website and social media analytics tools that you can use. By tracking various KPIs, you can identify what inbound efforts are performing well and which ones are doing poorly. This data can help guide your future marketing efforts.

 Six Steps to Better Use of Marketing Analytics & Dashboard 

5. Use SEO For Your Headlines

Search engine optimization makes it easier for Google to identify what your content is about and how engaging it is. It factors these things into ranking content. The better your content ranks, the more organic traffic you’re likely to receive through Google’s search engine. As such, make sure that you optimize your content’s headlines using strong, relevant keywords.

Develop an Inbound Marketing Strategy Today

As beneficial and cost-effective as inbound marketing can be, it’s important to understand that it’s not superior to outbound marketing. Inbound marketing is just a different type of marketing strategy than outbound. The best approach is to use both inbound and outbound marketing strategies that work with each other. Either way, you’ll want to make sure that you use the right inbound marketing strategies to get the most out of your inbound marketing efforts.

 

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
Improve SEO 1

8 Ways That You Can Improve Your SEO

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Although you might think that you have a pretty good grasp of SEO (search engine optimization), it’s important to understand that your SEO strategy, while effective today, can become outdated tomorrow. It’s why it’s important to continuously look for ways that you can improve SEO. The following are just a few ways in which you might be able to improve your existing SEO efforts:

1. Perform Routine Keyword Research

Keyword research isn’t something that you can do once and be done with. You need to continually do keyword research so that you can identify what keywords your target audience is using, what keywords your successfully ranking for, and what keywords your competition is using and successfully ranking for.

Keyword research doesn’t just help you identify keywords that you can use, it can also help you determine whether you’ll be able to compete using those keywords. The more thorough and up-to-date your keyword research is, the stronger and more effective your keyword use will be.

2. Optimize For Google Snippets

Google’s Featured Snippets is a feature that answers user questions without forcing the user having to leave the SERP (search engine results page). By optimizing content for these Featured Snippets, your content will have a better chance of appearing at the top of SERPs.

Start by identifying whether snippets exist for the keywords you’re using. If they don’t, you’ll be in a better position to have a snippet of your content showcased. To have your content showcased as a snippet, ask the question that your snippet answers in one of the subheadings of your content and answer that question immediately following the subheading.

3. Update Your Old Content

Google takes into account how fresh the content is. It’s one of the main reasons why you should publish new content on a regular basis; however, that doesn’t mean your old content is useless. Going back periodically to update old content can help to improve your rankings. For example, you could take a list article published a year or two ago and turn it into a Slideshare. You can also update facts and data used in older blog posts once new studies are released to keep them relevant.

Enjoy The Article: 5 SEO Concepts For An Improved ROI

4. Use The Skyscraper Strategy

The skyscraper strategy is a strategy in which you identify high ranking content that’s relevant to your business and your target audience. Create similar content that’s better written or more comprehensive. Once you’ve published this content, reach out to the websites that linked to the original content and request that they change their links to your content. The skyscraper strategy can be very effective in terms of outranking competition and building backlinks.

5. Monitor Your Backlinks

Improve SEO2

Earning backlinks is essential to SEO. Google monitors the backlinks that your pages earn, using them as an indication of your content’s quality. After all, the more backlinks you earn, the more authoritative your content is considered by other websites. However, Google does monitor where your links are coming from. If they are from poor sources, they may not count towards your rankings. In cases where Google thinks you might be trying to spam backlinks from a single source, they may even penalize you. As such, monitor where you are earning backlinks from.

6. Promote Your Content

The more traffic, backlinks, and social signals that your content gets, the higher your content will rank. With that in mind, promoting your content is essential to improve SEO. For example, simply adding social buttons to your content as well as sharing your content on social media can help generate more traffic to your content. More people will be likely to share, like, and comment on your content as well, which will also increase exposure, leading to more traffic and potentially more backlinks.

7. Improve Technical SEO

Technical SEO is important because it relates directly to the user experience. If your website isn’t technically sound, it will hurt user experience. You will want to make sure that you monitor and improve your technical SEO by making sure your links are working properly, that your content is optimized for mobile use, and that pages load quickly.

8. Track Performance

Tracking how your content is performing can provide you with a lot of information. There are numerous metrics that you should monitor that will help improve the SEO. This includes traffic per page, conversion rate, new traffic vs. returning traffic, and traffic by source. These metrics can help you discover potential issues that could be negatively affecting your SEO and that will need to be addressed.

Continuously adapting new SEO practices may seem like a real chore, but it’s essential that you keep your SEO strategy up-to-date. Effective SEO is crucial to your overall inbound marketing success, after all. This means that it’s worth investing both time and effort to improve SEO.

17 SEO Myths
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Are Keywords Still Required To Increase SEO Rankings?

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Although the use of keywords no longer has the power to increase SEO rankings the way they once did, they continue to play an important part in online marketing strategies.

SEO has evolved greatly over the years, to the point where it’s almost unrecognizable to what it was just a decade ago. Google has continuously updated its algorithm to make its search results more accurate and relevant, and they’ve cracked down on the abuse of keywords to artificially boost web rankings. These days, Google uses over 200 factors to determine search rankings; however, keywords still play a vital part. The following are three ways that keywords are still important to your SEO rankings:

Identify Relevancy

The use of high-quality keywords can help Google to identify what your content is about so that they can their SERP (search engine results page) more accurate. It’s important to use good keywords, such as long-tail keywords that are backed up by semantic keywords. This helps prevent Google from mistaking your use of keywords for similar keywords in subjects that are not the same.

For example, if you write a blog post about the best apples (as in the fruit) and your keyword is “how to choose the best apple,” Google might mistake this for the company Apple. Visitors who come to your site looking for information on new Apple computers are going to be annoyed and will leave immediately, thereby increasing your bounce rate, which will affect your rankings. The stronger your keywords are in regards to relevancy, the more accurately Google will rank your content.

Match User Intent

Knowing what your target audience is searching for will be very beneficial, not only in building your own keyword list to match their search queries, but to use those keywords in content created to match the user intent. Basically, the use of keywords and content created to match the user intent of the keywords your audience is using will put you in a greater position to fulfill their needs at whatever stage of the buying journey they are at. If they click on your page and it’s exactly what they’re looking for, they’re more likely to stay on your site for a longer period of time and to engage with your content, resulting in higher rankings.

Learn how to drive website conversions during each stage of the buyer’s journey! 

Attract Higher Quality Leads

Overly broad keywords will bring in traffic, but it won’t necessarily be your target audience. Bringing in empty traffic doesn’t do anything for your site if your visitors don’t have interest in your brand. By using stronger keywords that are more specific, you’re more likely to attract visitors that match your buyer persona.

While you might think that doing this could limit your web traffic, this may not be true. More specific keywords are likely going to have less competition than broader keywords, which means you’ll have a much better chance at ranking higher. For example, you’re not going to rank very high for “apple” for obvious reasons, but you’re more likely to increase SEO rankings with a more specific keyword, such as “best tasting apples in Sacramento.”

Keywords aren’t the only thing that you should be focusing on as you attempt to increase SEO rankings, but they still play a very important part in your SEO strategy. In fact, although they may not be as defining a factor in your rankings as they once were, you could argue that they play an even more important part in your inbound marketing campaign as a whole. For more professional advice on how to create an effective SEO campaign, contact us at Stevens & Tate today.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND

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Advertising Agency Trends

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The world of the traditional advertising agency is gone. Today, clients want agencies that truly embrace all forms of advertising, both traditional and digital. Smart agencies know this and stay on top of the trends in marketing and sales that will have the most impact for their clients. Let’s look at a few trends that are hot and here to stay.

Native Marketing

If there is one trend in advertising that is going strong and will remain strong for years to come, it’s native marketing. Blending advertisements smoothly with surrounding content has been around for decades. Doing it in new and innovative ways in the digital marketplace is what is driving the current growth.

Business Insider predicts that native advertising will hit $21 billion next year (2018). In 2013, spending for native advertising was $4.7 billion. That translates to a 445% growth in just 5 years.

The beauty of native advertising is that it’s very unobtrusive. It organically blends into the user experience.

Marketing Automation

Let’s face it. The world of marketing is a bit cutthroat with so many companies vying for consumer attention. Trying to bring a brand to the forefront and keep it there requires a solid set of tools that collect data, provide analytic tools and does a lot of the work for you. That set of tools is marketing automation.

A marketing automation platform gathers pertinent information on what visitors are most interested in, which pages they visit most, and what changes as they go further down the sales funnel. This information offers critical insights to what the target audience needs at each stage of the journey. All of that information can help an advertising agency develop highly focused ad campaigns

5 Benefits of Marketing Automation 

Content Marketing

Content marketing is becoming more sophisticated and more personalized. It starts with web pages providing basic information. Adding elements like video and infographics enriches the experience.

Gathering information with marketing automation allows for personalization. Certain areas of the web page can provide content drawn from the visitor’s profile. Marketing apps take that to a whole new level with interactive content experiences, completely based what is known about the visitor.

This increasing sophistication of content marketing is going to demand more sophisticated options from advertising agencies.

Personalized Marketing

Consumers expect personalization and they value it. It goes back to the days when a shopkeeper knew the names of all his customers. “Hi, Mrs. Jones, how is your oldest son doing in school?” “Hello, Mr. Gonzalez. That car part you wanted just came into stock.” The personal connection builds trust that cannot be replicated.

That personal touch is becoming the norm when it comes to marketing. People respond better to email offers that include their name and refers to what interests them. When they log 0nto a site like Amazon or E-Bay, they like the fact that they get recommendations based on their browsing and purchase history.

Closed Loop Marketing Analytics

Smart marketing means know who visits your website via SEO or marketing efforts. Analytics tracks which web pages a visitor visits. It tracks how often the visitor comes back and what most interests him/her. Analytics may track when a visitor becomes a lead. It can even track some parts of the lead’s journey to becoming a buyer. But, does it track what converted that lead into a buyer?

That is what closed loop marketing analytics track. This type of analysis helps marketers understand which effort ends up in sale and which effort did not. It highlights the most effective marketing efforts and which ones need attention.

From an advertising agency perspective, it can show you which ad campaigns had the most impact and which ones did not.

Continuous Website Improvements Based on Data

Most companies do a major website redesign every few years. The problem with just a major redesign is that once it’s done, it’s done. Nothing major will change until the next redesign 2-3 years in the future.

A new approach, rapidly gaining popularity, is a web design based on continuous improvement. Instead of rolling out a completely outfitted website that takes months to build, it starts with a streamlined, well-designed core based on tightly focused goals and objectives for content, design and development.

When that new website goes live, it starts gathering user data, linking it to marketing/sales effort. The data shows what is working and what is not. That data is what drives the next wave of improvements, often done on a monthly basis. This cycle of analyzing data, making improvements and gathering data can go on forever, continuously improving the website and its effects on marketing/sales.

Staying on top of major marketing trends is critical for any advertising agency. These trends impact client advertising directly. Which trend do you think will have the most impact in the coming year?

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

website optimization techniques

Essential Website Optimization Techniques To Increase Visitors

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Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Even the best quality content that is posted regularly will not be read by internet users if you don’t use website optimization techniques. Stop wasting time waiting for users to come to you and cater to their needs instead. Website optimization is a part of attraction marketing.

Keywords are key

The strategic sharing of the blogs on your website is just as important as the content they contain. Optimization requires that you include keywords and long-tail keywords, or phrases, in your blog. Keywords are topics and phrases of significance that users type into the search engine when seeking solutions to their problems. For example, I might type the key words “best Chicago summer wines” into Google to find answers on the Internet.

Popularity contest

Another aspect of keywords is that they are widely searched, yet specific at the same time. For instance, the words “wine” or “best wines” would not be optimal keywords since they are too general. By contrast, “best Chicago summer wines” are much better long-tail keyword because they specific, including details like region and season.

In order to determine the popularity of certain keywords, check your website’s keyword analytics. If the visits are too high, you should write about something more specific. If the visits are too low, you may not decide not use that keyword. However, if you’re feeling determined, you can write content containing that keyword with hopes of boosting the page views associated with it. Another technique you can use to find popular keywords if by typing certain words into search engines such as Google or Yahoo and seeing how many results come up. Be sure to base your keyword searches off of your buyer personas and they language they might use.

[Read here to learn about essential website optimization techniques to increase visitors]

The more the merrier

As much as the presence of the keywords is important, so is the strategic placement of keywords in your content. If you insert too many uses of the keywords, you are likely to be flagged as spam. On the other hand, if you don’t insert enough keywords, users may have a harder time discovering your content through given search engines.

The two most crucial places to insert your keywords are in the page and post title. An example of a title for the keywords “best Chicago summer wines” could be “Top 5 Summer Wines to Buy in Chicago This Summer.” Other important places to put your keywords are the blog’s URL, image alt-text, headers, and external links in the article. I also encourage you to include 1-2 uses of long-tail keywords in the body of the blog post, but making sure they don’t seem forced. The key to the insertion of key words is to make them seem natural, because bombarding a reader with them will seem like a marketing ploy.

17 SEO MYTHS YOU SHOULD LEAVE BEHIND

benefits of seo

Benefits of SEO: How Optimizing Your Website Will Lead To Greater Results in 2017

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By now, most marketers recognize that SEO is an important part of doing business online. To put it simply, if your website isn’t properly optimized, you are missing out. There are many reasons why you should start an SEO program if you haven’t already. SEO is a part of attraction marketing. Here are six of the top benefits of SEO.

More Website Traffic

Top positions in the search engines result pages lead to a lot more clicks, so ranking near the top can significantly increase the traffic coming to your website. According to research from Advanced Web Ranking, the top search result gets 30.1 percent of the clicks and over 50 percent of the clicks go to the top three results. Read more

Website Design & SEO Help Providers Build Census | Tips & Guidelines

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The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.

With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
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