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Email Design Trends of 2018

Getting your leads to open your emails can be quite challenging as it is, which means that when they do open your emails, you’ll want to make sure that you make a good impression. This is where the visual design of your email comes in. High-quality email designs will leave a strong first impression, whereas poorly designed emails will reflect badly on your brand. If you can’t put the effort into crafting a nice looking email, your leads may assume that the effort you put into your products or services may be lacking as well.

Keeping that in mind, the following are a number of email design trends that you should consider implementing this year to help you make a better impression on your leads:

Interactive Emails

When it comes to standard email designs, interactivity is generally limited to scrolling up and down. However, more brands are beginning to focus on creating emails that are more interactive. Doing so helps to draw the attention of your readers to different elements of your email.

For example, image carousels or icons allow readers to click on different points or images to bring them to the forefront, which is more engaging than simply scrolling through a list of bullets. Even something as simple as allowing the reader to hover over an image to reveal product details can help increase engagement with your email content.

 

The Use Of Animation

Movement helps prevent email content from becoming too static, which can sometimes be a bit boring. To bring movement to their email content, many brands are using animated GIFs. Just be careful about their size since they can slow down the loading time a bit — especially on mobile devices.

The Use Of Infographics

If you need to convey a lot of information to your readers, then infographics are an excellent way to do so. Infographics are visually effective because they allow you to carefully organize your information in a manner that is easily digestible. Infographics are also much more pleasant to look at visually speaking than having to read through a list or table full of statistics.

An Emphasis On Color Use

Many brands use color in their emails, but don’t give a lot of thought into how they use it. Bold color choices can help you bring attention to different components of your email, whether it’s highlighting a product or emphasizing your call-to-action. The careful selection of color can also help you tie the entire aesthetic of your email together into a more cohesive design.

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The Use Of Monochrome

Monochrome email designs make use of greyscale in order to create a more sophisticated and elegant look. However, don’t be mistaken into thinking monochrome just means black and white. Black and white email designs look boring, whereas monochrome requires the careful consideration of various shades of gray along with black and white to create high contrast visual elements.

Minimalistic Designs

You don’t want an email design that’s too busy and cluttered or else it will overwhelm the reader. A more minimalistic design will not only make it easy for readers to scan your content, it creates a more elegant appearance when pulled off properly. Minimalistic designs often make strategic use of negative space to bring attention to headlines or images. It also tends to create a more professional impression of a brand.

Keeping up with the latest email design trends is a good way to ensure that your email designs don’t get stale. These are some of the current email design trends that you should consider adopting for your email marketing campaign this year.

email marketing

5 mobile marketing techniques to build your ecommerce brand

5 Mobile Marketing Techniques To Build Your Ecommerce Brand

In Gabriel Shaoolian’s article on five effective mobile marketing techniques that can take your ecommerce brand to the next level and increase the amount of sales you generate.

Gabriel Shaoolian | Forbes | August 29, 2016

It should come as no surprise that a strong mobile presence is indispensable in today’s market. The average user spends most of their internet time on their smartphone as opposed to their desktop.

For all brands to make the most of their marketing budget, it’s essential to focus a significant portion of efforts on the mobile audience. This is especially important for companies in the ecommerce sector, where the user-experience should be as seamless as possible prior to the purchase.

Switching to a “mobile first” mentality has been a major component for many brand strategies. Without a cohesive mobile marketing approach, it’s difficult to engage and connect with many of your users online. Read more

14 mobile marketing trends that will dominate in 2016

Scott Gerber | Mashable | Dec 23, 2015

There’s no doubt that mobile marketing is the future; 2015 proved to be the tipping point. But as both brands and technology continue to evolve, what form will that messaging take?

I asked 14 startup founders from Young Entrepreneur Council (YEC) to predict which mobile marketing methods — whether they be unconventional or traditional — will dominate the first half of the new year so other business owners can understand where to focus their energy. Their best answers are below. Read more

Black Friday Shoppers Go Increasingly Mobile

Parmy Olson | Forbes | November 30, 2015

The Black Friday hallmark of over-caffeinated shoppers running hell bent into Target TGT +1.35% at 4am is shifting further towards a tamer approach: sitting on the couch and shopping on your smartphone or tablet.

Mobile shopping accounted for well over a third of all online shopping on Black Friday 2015 in the U.S., some 36.1% according to e-commerce analytics firm Custora.

That’s up from 30.3% last year. Keeping with the longstanding trend for mobile commerce, the vast majority of those mobile customers were also iPhone users. Read more

5 Reasons Why You Need A Mobile Marketing Strategy

Elisia Guerena | July 25, 2014 | Mobile Commons

Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Text messaging is proving to be the fastest, easiest, and most accessible form of marketing today. Nearly every company can benefit from a mobile marketing strategy—here are just five reasons why.

Read more

How to Improve Your Mobile Marketing Strategy

Stephanie Walden | November 29th 2013 | Mashable.com

A catchy Facebook ad has sucked you in yet again — you’re just a couple clicks away from owning another completely impractical pair of stilettos. Except you’re on the go during this particular shopping spree; you’re navigating the site on your smartphone — and it just isn’t displaying correctly. Faced with the annoyance and a catchy Facebook ad has sucked you in yet again— you’re just a couple clicks away from owning another completely impractical pair of stilettos.

Except you’re on the go during this particular shopping spree; you’re navigating the site on your smartphone — and it just isn’t displaying correctly. Faced with the annoyance and inconvenience of having to zoom in and click on tiny links, and the difficulty of filling out a credit card form, you close the page in frustration — and likely forget about its existence. This scenario is the stuff of nightmares for businesses seeking to fully optimize their websites for all screen sizes.

In today’s society of instant gratification, people have short attention spans. They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and tablets. It’s easy for businesses to lose potential customers with a complicated, slow or inefficient mobile website. After all, if your business doesn’t have a viable mobile strategy, chances are that one of your competitors does, and that stiletto-hunting customer will go to them.

Throughout our Metrics that Matter series, we’re talking to marketers about the metrics they pay the most attention to and why. In addition to who is looking at your site, and how they’re navigating through it, it’s also important to take into account where they’re viewing your content — and mobile traffic, in particular, is a biggie.

In an increasingly mobile world, there’s more than one reason why it’s crucial to keep an eye on your website’s mobile traffic. Below, we take a look at some of the most common reasons why this metric is an important piece of your overall analytics efforts — and what you can do to optimize your marketing with this knowledge. Read more

5 Crucial Mobile Advertising Tactics For Small Businesses

Danny Brown | October 17, 2013 | American Express Open

The shift in advertising is moving to mobile. If you don’t have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace.

So how can your business maintain relevance and competitiveness within this new paradigm?

1. Create A Native Mobile Ad

One of the newest buzzwords currently doing the rounds in social media is “native advertising.” This form of advertising complements the website it’s running on, or the content it’s displayed beside, by being relevant to both the topic and audience.

Instead of the usual Google Ads that may or may not be related to the content on a page, a native ad by a phone accessory retailer, for example, will appear on a blog that has mobile phone reviews, which encourages a warmer lead and better click-through opportunities.

Read more

Are Smart Phones Making Us Dumb?

Mark Beebe | September 18, 2013 | Stevens and Tate

As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this blog off with a few deadly facts:

  1. In 2011, 3,331 people were killed in crashes involving a distracted driver, compared to 3,267 in 2010. An additional, 387,000 people were injured in motor vehicle crashes involving a distracted driver, compared to 416,000 injured in 2010.
  2. As of December 2012, 171.3 billion text messages were sent in the US (includes PR, the Territories, and Guam) every month. (CTIA)
  3. At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. (NOPUS)
  4. Sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent-at 55 mph-of driving the length of an entire football field, blind. (VTTI)

A quarter of teens respond to a text message once or more every time they drive. 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. (UMTRI) Read more

Mobile Marketing: Online Coupons Boast High Redemption Rate

The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is back in the spotlight, too.

Though shoppers still scour the Sunday paper for coupons, those free-standing inserts have the lowest redemption rate of all formats, according to NCH Marketing Services. Instantly redeemable grocery coupons featured on the outside of a package were the most likely to be claimed, followed by coupons downloaded from the internet, at nearly 17%. Health and beauty products had a 13.6% redemption rate for the same digital format. Read more

Mobile Marketing & PPC Campaigns

Smartphones, and other internet capable phones, are changing the way people use their phones and browse the Internet on the go. Although smartphones’ Internet experience is similar to a desktop browser, the impact of mobile search can have an effect on your pay per click campaigns.

In addition to the growth of search volume, mobile search may affect your PPC campaigns in the following ways:

  • Mobile search queries tend to use shorter keyword phrases than desktop or laptop based searches. This is due to the mobile device’s keyboard and user’s environment.
  • Mobile search queries are more likely to be local in nature.
  • Mobile searchers are consumers that you want to get your brand and products in front of, but do not expect many online sales just yet. Many clickers on mobile devices are looking for a local store instead of looking to purchase online.

With more and more users switching to smartphones and phones with Internet capabilities, it is important for advertisers participating in paid search to be aware of these new trends to stay ahead of the mobile search curve.

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