Top 5 Critical Website Redesign Analytics Tools
Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.
The Benefits of Redesigning Your Website
Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. This is especially true if it seems like your website is performing just fine. The following are a few major reasons why you need to redesign your website:
1. Improve The User Experience
If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. As a result, visitors may not stay on your site for very long. A redesign can make your site more user-friendly and easy to navigate. As a result, it will keep visitors on your site longer and encourage them to come back.
2. Increase Web Traffic
If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. A redesign can help improve your site’s ranking and make it more visible to potential visitors. The more visitors you get, the better a chance you have of generating more leads.
3. Enhance Branding
If your current website does not reflect your brand well, a redesign can help to better align your website with your brand. This is especially important if your business recently underwent rebranding. It’s critical that your website reflects your branding in terms of both the look (such as the logos, colors, and fonts) and the messaging. If it doesn’t, it can confuse visitors, thereby hurting your brand identity and your ability to convert leads.
Website Redesign Analytic Tools You Should Use
If it’s been a while since you built or redesigned your website, then you should do a comprehensive audit to determine if your site need work. The following are five analytic tools that can help guide your website redesign:
1. Google Analytics
Google Analytics is a free tool that provides a wealth of data about your website visitors. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. For example, you can use Google Analytics to see which pages on your site are the most popular and which ones have the highest bounce rate.
2. Crazy Egg
Crazy Egg is a heat mapping tool. It lets you see how users interact with your website. This includes where they click, how far they scroll, and where they abandon your site. This data can help you understand what users are looking for on your site and where they are getting stuck. It can also help you to determine what parts of your website you need to redesign to improve the user experience.
Read About “The Website Redesign Process- Why Content Comes First?”
3. Screaming Frog
Screaming Frog is a tool that crawls websites and shows you how search engines see your website. It can help you identify technical SEO issues, such as broken links and duplicate content. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.
4. Google’s Mobile-Friendly Test
Google’s Mobile-Friendly Test is a tool that allows you to see how well your website is optimized for mobile devices. If your website isn’t mobile-friendly, then you’re losing potential visitors because your site isn’t loading properly on smaller screens. This data can be extremely helpful in understanding what needs to be fixed to make your site more mobile-friendly.
5. Semrush
Semrush is a tool that allows you to see how well your website is performing in search engines. This includes understanding your organic traffic, the keywords you’re ranking for, and your backlink profile. This data can be extremely helpful for identifying what you need to do to improve your visibility in search engines. You can also use Semrush to see which keywords you’re not ranking for that you should be, and which competitors are outranking you.
These are just a few of the many different analytic tools that you can use to assess your website’s performance. By taking the time to understand what’s working and what isn’t, you can improve your website’s design, functionality, and performance.
Why You Should Consider Using YouTube Videos For Senior Living Marketing
When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy:
1. Seniors Use YouTube Frequently
The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. This means that creating YouTube videos is actually an excellent way to reach your target demographics.
2. Seniors Are Social
By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. When you create YouTube videos, you can post them to Facebook, after all. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.
3. Seniors Prefer Visual Storytelling
The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. For example, you could use video to tell the story of a resident and their journey to find a home at your senior living facility. By making a resident the main character in your video, you would make your content more relatable to your audience.
4. YouTube Videos Allow Pre-Roll Ads
Pre-roll ads have become quite common on YouTube videos. They are the 5 to 30-second spots that run before the video and that usually can’t be skipped until 5 seconds in. While they can be a real annoyance for a lot of viewers, they can actually be very effective if they are relevant to your video content. This is especially true if you already have video content available on your site.
Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement
You can create effective pre-roll ads by cutting short 15 or 30-second spots out of existing video testimonials or video tours of your senior living facility. This way, when someone watches one of your YouTube videos (especially those that are instructional or informative and not promotional), your pre-roll ads will showcase your senior living facility so that they know who you are.
5. YouTube Videos Can Drive Traffic
YouTube isn’t just a platform to host videos. It can be used to help drive viewers to your website for more information. Curate your YouTube page so that you have a lot of YouTube videos audiences can go through, but make sure that it’s obvious that it’s your senior living facility’s page and include a link from your YouTube channel to your website. You should also add links to your video descriptions and clickable links embedded within the videos themselves towards the end. Doing so can help drive a significant amount of traffic to your website.
YouTube videos can be extremely effective at reaching a senior living audience, which is why you should incorporate YouTube into your content marketing strategy. It’s also worth mentioning that YouTube is owned by Google, which means that properly optimized YouTube videos can help to boost your SEO as well, thereby increasing your page rankings and helping to drive more organic traffic to your YouTube channel as well as your main website.
How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm
Arguably the primary goal of social media marketing is to reach as many people in your engagement group as possible and to interact with them. As such, it’s important that you establish a presence on social channels on which this is possible. While almost all businesses use social platforms like Facebook and Twitter, there are a few others to consider as well; for example, TikTok.
What Is TikTok?
TikTok is a video-based social platform that has exploded in popularity over the last couple of years. What makes the platform so unique is that users can only upload videos that are 15 seconds long. There is, however, an option to edit together multiple 15-second clips into a minute long video. It gained traction among teens because they could upload videos of themselves lip-syncing, doing comedy bits, and dancing. At first, the marketing opportunities on the platform seemed limited. However, the size of the audience simply cannot be ignored:
- There are over one billion monthly active users worldwide.
- There have been over 2.6 billion downloads of TikTok since its creation.
- In January 2021, there were 62 million downloads of TikTok alone.
- Users spend an average of 52 minutes on TikTok every day.
- 83 percent of users have posted videos to TikTok.
TikTok’s advertising strategies are becoming more common. Read more here.
Why Should You Market On TikTok?
Advertising on social media platforms can cause numerous issues for users. The user experience can often be disrupted for the sake of the ad. Users on those platforms are often less likely to engage when annoyed by a barrage of advertising. TikTok is different in that ads are almost no different than the regular content posted on the platform. They can’t be longer than 15 seconds and they’ll appear on user feeds just like regular videos do. The user experience is not hurt because of this, as they appear just like other videos.
Why Should You Consider Using TikTok for Your Engagement Group?
Many people do not even realize they’re watching ads (especially if the content created by the brand is of particularly high quality). With this in mind, the following are just a few other reasons to consider using TikTok:
- Reach younger generations – Younger generations rarely want to follow in the footsteps of their parents, which is why you won’t find a lot of Generation Z users on Facebook or Twitter. Instead, you’ll find them on TikTok, which is where a lot of Millennials are fleeing to as well. If you’re looking for a younger audience, TikTok is where you’ll find them.
- Multiple marketing options – Despite the platform’s limitations (which were by design), there are still a few ad types that you can choose from, including in-feed videos, branded augmented reality (such as custom filters, stickers, and more), TopView ads (which appear at the top of user feeds), branded hashtag challenges, and sponsored content.
- Flexible CPM – The cost-per-thousand impressions becomes cheaper the broader your audience is. The more you target your audience, the more it will cost; however, the ads will be more effective at engaging users as a result.
- A level playing field – TikTok’s algorithm is based on identifying content that’s based on each user’s location, preferences, and viewing patterns. That is why user-created content goes viral so often on TikTok and it is why marketing businesses have a better chance of going viral as well.
- Better chances of engagement – Outside of the algorithm, TikTok also allows you to go live once you reach a thousand followers. What makes this option particularly effective is that you can see how many followers are currently active so that you can determine when the best time to go live is.
Tips For Using TikTok To Reach Your Engagement Group
There are some serious benefits to using TikTok; however, your success depends on your ability to leverage the platform effectively. The following are a few basic tips for using TikTok:
- Know your audience – Develop your buyer personas so that you can more effectively target users that will be more likely to engage.
- Identify influencers – TikTok influencers often have millions of followers. You can get them to post sponsored content that their users will see.
- Create challenges – TikTok users love challenges. Branded hashtag challenges are a great way to get people to engage with your brand without being overly promotional. It’s also a great way to generate user-made content.
- Go live – Going live on TikTok at the right time can make it easier to engage with followers who will drop everything to view to ensure that they don’t miss out.
Leverage TikTok To Reach Your Engagement Group Today
TikTok has a massive audience and is growing significantly year-by-year. Due to the algorithm’s design, companies have a level playing field against other businesses that already leverage TikTok. Just keep in mind that if you focus on creating high-quality content that engages your target audience, the chances of success on TikTok will be much greater.
Video Marketing Ideas: Using Storytelling In Social Media
Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. While storytelling is something that can be done via all types of content across all platforms, it’s particularly effective in video content on social media. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging. The following are a few video marketing ideas that you may want to implement on your social media channels to aid your storytelling efforts:
1. Film Your Customers’ Stories
Telling the stories of your customers is an easy way to get viewers to relate on a more personal level to your brand. When you film the story of your customer, they become the main character, which allows you to demonstrate through their story how you were able to provide a solution to their problems or needs.
2. Tell Personal Stories
Tell your brand’s story by showcasing how your company came to be. For example, you can focus on your owner as the main character and show how they started the business. This is a great way to put a face behind your brand and to make your company more relatable to your audience.
3. Create Fictional Stories
In addition to using the stories of your customers, make up some of your stories. Fictional stories often give you the opportunity to add humor and excitement that real stories don’t always have. For example, you could make the main character a superhero but keep the problem or need the same. If you’re selling a carpet stain removal product, it might be humorous to show a superhero having trouble removing a carpet stain even though you just showed them having no issue at all taking down a bad guy. Just make sure the message is clear and that you end with a strong call-to-action.
4. Film Documentary-Style Videos
Documentary videos give audiences a look into the process behind your company, whether it’s showing the process of working with a client or showing what a typical day at the office is like. It’s a good way to showcase how hard your company is working to help your customers.
5. Provide Behind-The-Scenes Videos
Behind-the-scenes videos give audiences a glimpse into what it’s like to work for your company and into what you and your company are trying to achieve. These types of videos make your brand feel more human as opposed to just being a faceless corporate entity.
6. Perform Product Walkthroughs
Showing how a product works will be a lot more engaging if you film it in the form of a story. You can do this by establishing a character, showing what their problem is, demonstrating how to use your product or service, and, finally, revealing the result.
Storytelling is an essential part of marketing your brand effectively, and there are few better ways to do it than through video marketing. Use some of these video marketing ideas to enhance your storytelling abilities on social media.
Five Tips for Effective Inbound Marketing for Healthcare
Quality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy. A good inbound marketing strategy can help drive awareness of your business and help generate more leads. It’s why you should work with a reputable healthcare marketing agency. With that in mind, the following are five essential inbound marketing tips for healthcare businesses:
1. Add Educational Content To Your Website
One of the most important goals you should have is to build trust with your audience. Trust is essential to any healthcare business; after all, your customers are often putting their lives in your hands. With that in mind, you should add educational content to your website. This content shouldn’t promote your services or products. Instead, it should educate your audience. The more informed they are, the more confident they will be in making a purchasing decision. Not to mention that it helps build your brand authority, which directly increases trust.
COVID-19 Content
An example of educational content might be a page dedicated to COVID-19. This page could explain what the symptoms are, what patients should do if they exhibit symptoms, and how they should seek help if needed. Not only are you providing valuable information that can save lives, but you’re also providing relevant information that can build trust.
2. Build A Compelling Website
Your website is the foundation of your inbound marketing efforts. It doesn’t matter how good your content is if your website is poor. The following are just a few important elements of a compelling website:
- No technical issues – Broken links and slow loading pages can hinder the user experience. Few visitors will stay on your site for more than a few seconds if they’re encountering technical problems.
- Visually pleasing layout – Your website should be visually pleasing. A poorly designed website that looks outdated will give visitors reservations about your healthcare company’s quality.
- Easy navigation – Your site should be easy to navigate. Make it easy for your visitors to jump from one section to another and to find what they’re looking for. Besides a solid navigation menu, you should also use internal links to help guide your visitors to related content and pages.
- Ability to contact you – Whether visitors have questions or want to schedule appointments, it’s vital that you make it easy for them to contact you. Your contact information should be on every page. However, you should also have a page dedicated to your contact information where visitors can fill out a form. You should also think about incorporating a live chat or chatbot feature to provide basic information and guidance.
3. Maximize Your Email Marketing Strategy
Email marketing has been an incredibly cost-effective marketing strategy since the beginning of online marketing. Healthcare companies, in particular, can benefit from email marketing. For example, you can create an email newsletter that leads and customers alike can sign up for. You can use this newsletter to educate your audience and to build trust in your brand. You can achieve this by using your newsletter to provide new health information, healthcare tips, and office updates. A good email marketing strategy can allow you to nurture more leads and encourage more appointments.
4. Use Social Media
Social media is one of the best ways to engage directly with your target audience. Many people turn to social media in order to seek healthcare-related advice. In fact, it’s estimated that 40 percent of people say that they use information they found on social media to make health-related decisions. If you establish a regular presence on your social media channels, you’ll be able to offer professional advice to potential patients. As a result of such engagement, you can build trust. Not to mention that any interactions you have will be public, which will help to generate more brand awareness.
5. Create A Blog
While you should have educational content throughout your website, a blog can be particularly helpful. A blog allows you to publish new content on a regular basis. It also allows you to publish content that may be relevant to a specific time. For instance, a post on health-care-related laws passed during the pandemic would be a great blog post. However, you can use your blog to post about all kinds of general disease information.
An effective healthcare inbound marketing strategy is essential to your company’s success, especially at this point in time. Although these marketing tips are incredibly effective, they do require time, experience, and expertise to implement successfully. As such, you should strongly consider working with a professional healthcare marketing agency.
Sourcing User Generated Content
One source of content generation you may not have tapped into yet is user-generated content. Content marketing is a critical component of any successful marketing strategy. However, it can take a lot of resources to produce your own content on a regular basis. Even if you’ve managed to regularly generate high-quality content, you should look for other ways to create new content for variety’s sake, such as high quality user generated content.
What Is User-Generated Content?
User-generated content refers to content created by consumers and not brands. Such content includes videos, pictures, reviews, articles, and more. For instance, if a consumer takes a picture of themselves using your product and posts it on Instagram, that’s user-generated content. The following are just a few of the benefits of user-generated content:
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Free publicity
Your audience is essentially promoting your brand on your behalf. As a result, user-generated content can help increase brand awareness.
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Free content
Creating your own content requires a lot of resources. User-generated content requires none — your audience is creating the content for you. While you don’t own it, you can share it and reap the benefits of it.
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Positive word of mouth
Customers trust other customers more than they trust brands. Positive user-generated content can, therefore, help to boost your brand reputation by creating trust.
How To Source Usable Generated-Content
Considering how beneficial this free content can be, you’ll want to do everything you can to encourage it. However, the biggest challenge lies in the lack of control you have over the content. You can’t control the message, format, or quality, after all. But there are a few ways that you can guide your audience to create the content that will benefit you most. The following are a few tips on how to source high-quality user-generated content:
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Encourage
Don’t just wait for your audience to create content relevant to your brand. You need to encourage it. For instance, hold a contest on social media in which users vote on the best submission. You can then give the winner a prize. There are many ways that you can encourage content generation.
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Provide clear guidelines
If you’re looking for a specific type of content, then you need to provide guidelines. For example, if you want user reviews, consider providing a basic review format. Such a format could list three broad questions that users can answer in order to generate a review.
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Provide content creation tips
Your audience does not consist of professional content creators. As such, provide tips that they can use to create higher quality content. For instance, if you’re holding a video creation contest on YouTube or on Instagram, provide your users with a list of basic filming tips. Such tips can help cut down on the amount of poor quality content that you might receive.
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Offer an example
If you’re looking for a specific type of content, then provide an example. When users see what you’re looking for, it will help them create the kind of content you want. For instance, if you’re hosting a picture taking contest, upload a few pictures of your own that would be considered exceptional examples. By providing an example, you also make sure that users understand your instructions more clearly.
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Identify the channel
Make sure that your audience knows where to send it. The last thing you want is users posting their content on different platforms or sending it to you via different channels. If you’re promoting a contest, specify what platform they should post to or what hashtag they should use. Provide detailed instructions on how to submit content. By making it clear what channel you’re using, it will be easier for you to track and organize user-generated content.
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Open a line of communication
Provide a channel through which your audience can contact you. This channel should be specifically for users who are creating content. You can do this by providing a specific support email address, a phone number, or a page they can DM on social media.
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Monitor performance
Track how the content users create for your brand is performing. By doing so, you can identify what types are the most effective. You can then adjust your guidelines and instructions to encourage the creation of that type of content.
Enhance your Strategy Today
User-generated content can go a long way towards boosting brand trust. Not to mention that it’s a great way to expand your content marketing strategy. As such, make sure that you encourage the creation of high-quality user content. You can do this by providing your audience with general guidance and encouragement to drive effective user-generated content creation.
The Value of Marketing Automation in 2020
As your organization expands, so will your marketing needs. Trying to keep up with all of your marketing tasks can be challenging. Common tasks include emailing leads, posting content on a regular schedule, responding to questions, and more. Many of these tasks are time-consuming, which can make getting everything done in an efficient manner can be tricky. Because of this very reason, you should consider the value of marketing automation.
The Benefits of Using Marketing Automation
Marketing automation refers to a software solution that automatically completes certain tasks based on your instructions. One thing that’s important to understand is that the value of marketing automation goes beyond saving time. As such, the following are a few examples of why you should consider implementing marketing automation tools:
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Improve productivity
The amount of time that automation can save will help increase productivity. For example, you can use automation tools to trigger emails based on a lead’s actions. Such actions can include downloading something from your site or filling out a form. Since your marketing team doesn’t have to do these tasks, they can use their time to address more important tasks.
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Reduce human errors
Requiring individuals to perform repetitive tasks over and over again will increase the likelihood that they will make an error. Such errors are natural when the task is mundane and time-consuming. Automating such tasks can help remove human error from the equation.
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Improve scalability
If you’re using automation, then your ability to handle a larger workload won’t be affected. Without automation, your team would have trouble handling a bigger workload (which could require you to hire more personnel).
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Nurture leads more successfully
Using automation, you can make sure that your customer profiles are kept up-to-date. Automation tools can also help you score leads, thereby improving your sales enablement. Finally, automation can help you personalize engagement more, resulting in more effective lead nurturing.
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Measure success more effectively
Measuring success is important to ensuring that your marketing efforts result in a high ROI. Automation allows you to monitor important KPIs in real-time. As a result, you can make adjustments to your strategy whenever you need to.
Marketing Automation Tools You Should Use
There are many types of marketing automation solutions that are available. The best way to choose an automation tool is to identify what your automation needs are. With that in mind, the following are some of the most popular automation tools currently on the market:
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HubSpot
HubSpot is a CRM platform that you can leverage for its content marketing automation tools. For example, HubSpot has a workflow tool that lets you create highly customizable conditional workflows. Using HubSpot, you can set up automated email drip campaigns, segment your contact lists, score leads, and more.
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Marketo
Marketo uses a Lifecycle Modeler tool that lets you automatically source and organize your leads. If you integrate Marketo with your existing CRM, it will use all of your contact data to automatically move your leads through the sales funnel. Additional features include precision targeting with smart campaigns, streamlined lead nurturing, and email marketing automation capabilities.
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Customer.io
Customer.io is an email automation solution that you can use to create targeted messages based on how your customers interact with your business. The tool also lets you set up trigger actions using a set of predefined rules. Additional features include conversion tracking, customer profiles, in-context conversations, and A/B testing.
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Userfox
Owned by AdRoll, Userfox is a SaaS automation solution focusing on email automation. The tool lets users set up triggers based on certain events to automatically send emails to their leads. It’s worth noting that the tool is primarily for tech companies.
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Pardot
Pardot is a B2B marketing automation solution that belongs to the Salesforce ecosystem. Some of its many automation features include progressive profiling, email marketing, lead assignment, lead scoring, and more.
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Ontraport
Ontraport is an all-in-one marketing and sales automation platform. The solution provides in-depth insight through its Campaign Performance Mode. Additional automation features include email automation, list segmentation, SMS messaging automation, appointment scheduling, trigger campaigns, and more.
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InfusionSoft
InfusionSoft is a small business automation tool offered by Keap. It allows you to automatically capture and tag new leads, score leads, assign tasks, invoice clients, set up recurring payments, and schedule appointments.
Implement Marketing Automation Tools to Improve Your Marketing Success
Marketing automation tools not only help to improve the productivity of your marketing efforts, but they can also significantly improve their effectiveness. The value of marketing automation simply cannot be overstated. Because of this, you should strongly consider adopting one or more automation tools if you haven’t done so already.
What’s Trending in Marketing for August 2020
Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to:
Noteworthy Marketing News
Hulu Launches Beta for Self-Serve Advertising Platform
In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Hulu approves or denies within 3 days. Brands also have the option to specify their target market by age, gender, genre and location. Hulu provides approved brands with a simple walk-through of set-up and launch. For this program, Hulu permits a maximum of one version of a creative video per campaign.
Google Ads is Banning Spying Products & Software
As part of its recent Enabling Dishonest Behavior Policy, Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Google explains that its list is not exhaustive and only mentioned for example. Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Violators on Google Ads will receive a 7-day warning.
Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads
Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events. Snapchat reports a 17% increase in revenues. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.
Improving your Marketing Program
Lessons Learned: Buyer Persona Gone Wrong
Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, here are some common mistakes to avoid.
30 Ways to Boost Instagram Engagement & Following
Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever. According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.
Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.
5 Ways to Improve Your B2B Marketing Strategy
B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts.
Recent Marketing Reports, Updates, and Trends
No in-person events until 2nd half of 2021, marketers say
According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges.
U.S. Mobile Ad Spending Update
In March, E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8% growth. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.
COVID-19 Is the Asteroid That Struck American Small Business
Positive news regarding the virus is 78% of small businesses report being able to survive 7 to 12 months or more with existing cash on hand, and 57% could last over a year. Restaurants suffered primarily, as there were over 133,000 business closures total and of the 26,000 Yelp restaurants that have been closed since March, 60% were now permanently closed. A majority of 92% of businesses report pivoting strategy in at least one way form the pandemic. The most common change was a creation of delivery channel, and 96% of businesses reported planning to keep some new services and channels post-pandemic, while 43% will maintain all changes. Find out more on Search Engine Land.
Utilize Marketing Audiences on Pinterest Today
Pinterest is a valuable marketing tool, as 88% of pinners purchase something they have pinned, and 49% purchase 5 or more products they have pinned. Despite its effectiveness as a marketing tool, only 28% of marketers are already using Pinterest, so get ahead of the competition and start using this visual platform today.
Who’s Using Pinterest?
Pinterest has over 335 million worldwide users and 88 million users from the United States. With over 200 billion Pinterest pins and 4 billion boards, users save 2 million shopping pins on boards daily. 71% of Pinterest users are female. In the United states, 40% of dads use Pinterest, and 80% of moms. The median age of Pinterest users is 40, however most active “Pinners” are below 40 years old. Gen Z adults and millennials are the most dedicated users, however Gen X users increased daily use by 10% from 2018 to 2019.
Marketing on Pinterest: Homebuilding, Crafts, Senior Living, Real Estate, CPG, and more
Two thirds of pins represent brands and products, and 50% of users have made a purchase after seeing a promoted pin. According to Mintel’s February 2020 Arts and Crafts Consumer Report, Pinterest is largely used to spread creativity through DIY crafts, creating a valuable marketing opportunity for craft and home decorating companies. Pinterest is also a valuable tool for homebuilders to reach consumers through typing in keywords linked to related visual boards of ideas and products. Additionally, Pinterest is a marketing tool to promote services as well, such as Senior living facilities. A platform that provides a unique way to visually display information, Pinterest provides a way for your brand to share health and caregiver related articles, exercise routines for seniors, home health care products, images from your service’s website, and even healthy recipes. As nearly 30% of Pinterest users have a 6-figure income, Pinterest is a sufficient platform for real estate companies to reach their target audiences. In a study of 9 million consumers, consumer packaged goods (CPG) marketing research shows that Pinterest households were 29% more likely to try a new product within the first 10 months of launch than non-Pinner households, and the Pinner “trial date” was 40% higher in the first 30 days of launch than non-Pinners. Experts say the study shows that people on Pinterest are more likely to try new CPG products. Overall, 75% of Pinners say they are “very interested” in new products compared to 55% with the same level of interest on other digital platforms.
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